Thanks to the strong macroeconomic growth of the country in recent years, the professional audiovisual (** system industry has developed rapidly. According to data from Huajing Industry Research Institute, the market size of the global professional audiovisual (** system industry will be about 2500 300 billion US dollars in 2023, and China has become an important manufacturing base for professional audio products in the world. Through long-term accumulation, domestic enterprises have accelerated their catch-up with foreign first-class brands in terms of products, technologies, brands and other aspects, and promoted the comprehensive construction of the whole professional audio-visual industry chain covering the whole industry, all categories and all fields. In the process,Professional audio overall solution provider - Shenzhen Yike Sound and Light Technology Co., LtdIt has always played an indispensable and important role.
Recently, in order to have a more comprehensive understanding of the development process of the domestic professional audio-visual (** brand, the digital audio-visual engineering network is invitedKanezhang, CTO and Senior Vice President of Eco Network AudioParticipate in in-depth interviews to tell the growth path of EZCO's own brand IPS.
Kanezhang, CTO and Senior Vice President of Eco Network Audio
From products to solutions, Eco reconstructs the brand definition
In August 2013, Eco was officially founded in Shenzhen, and since then it has been committed to the integration of technology and art, in order to make effective breakthroughs in the field of professional audio solutions, so as to contribute to the development of domestic and international professional industry.
In the long-term market cultivation process, the company is keenly aware of the professional audio-visual (** market is undergoing some subtle changes. With the in-depth application of innovative and leading digital technologies, the functions of professional series products have been continuously innovated, the application scenarios have become wider and wider, and the audio-visual experience has been greatly improved. However, from the user's point of view, their concept of the product is weakening.
In the past, choosing what brand and what product was the primary consideration of users, but with the rise of the experiential economy, people began to put the systematic experience of the combination of various products in the first place, and a single product has been unable to meet people's diversified and customized needs.
In 2018, after a long period of exploration and research, EZPro decided to initiate transformation, strengthen R&D investment in independent brands, and launch three independent brands of "EIE".ezcloud、ips、ezacoustics。Although they are oriented to different application markets or application fields, they are all developed based on the application needs of specific scenarios and the latest related technologies, and form an overall solution to jointly practice the corporate tenet of "perfect experience and shared value" of Eco.
Among the above-mentioned independent brands of EcoezcloudIt is a professional audio system master control software platform, which can provide comprehensive professional audio system management services for different industry scenarios and business forms. At present, two versions of ezcloud meeting and ezcloud sports have been launched for meetings and sports scenarios.
ezacousticsIt has always adhered to the principle of "simplicity and technology", and has always brought users an excellent professional sound reinforcement experience with unified standards and simple operation. Its series of products, such as speakers, power amplifiers, digital audio access boxes, digital mixers, and mirror controllers, can meet the professional sound reinforcement needs of various application fields such as theaters, stadiums, mobile performances, cultural tourism and performing arts, and can tailor suitable solutions for users to bring high-quality listening experience to the audience.
IPS (Epps).It is a professional brand independently developed by Eke for the field of network music. IPS has always adhered to the principle of focusing on customer needs and providing high-quality experience, and created a simple, technology-centric systemMeeting discussion, network audio, ** processingandIoT controlA full range of hardware products and system solutions provide customers with professional audio products and minimalist application experience, and work together with customers and partners to create value and connect the future
It can be seen that the above three brands have different target markets, and their birth and growth paths are also different. Among them, the IPS independent brand was founded by senior professional audio application engineers in various fields under the company at the beginning of the company's establishment. IPS is taken from the acronym of the three words Integrated Project Solution, which represents the shift from a focus on specific products to a focus on the overall system. Since then, with the change of market demand and technological changes, the company has also redefined and built the IPS brand in the following years. According to Mr. Kane, at present, the three letters of the IPS brand represent a completely different meaning from before, and entrust the new thinking of YIKE for the professional audio-visual market in the era of digitalization and intelligence
Among them,The "i" stands for IntelligenceIntelligence is not only a technical means, but also an innovative thinking and innovation model. In the in-depth communication with the owners, it was found that the traditional conference rooms are generally faced with many problems such as complex equipment operation, difficulty in coordination of large-scale meetings, and low operation and maintenance efficiency, while most manufacturers only provide simple hardware equipment or software systems. Therefore, customers and users urgently need system-level solutions that organically combine software and hardware. In this context, with years of accumulation in the Internet of Things and intelligent technology, EZCLOUD has independently developed the ezcloud intelligent IoT conference platform. The platform has functions such as meeting reservation, centralized equipment control, alarm, and inspection, and provides standardized and personalized solutions based on user needs and experience. For example, in the Weichai Power project, it provides customers with a face beautification check-in function, simplifies the sign-in process, improves the conference sign-in rate, and automatically opens the door lock of the conference room after the participants sign in, realizing the intelligence of the sign-in link. In addition, the platform can also provide multiple data analysis reports to improve the efficiency of meeting managementAnother example is the new conference settlement function in the Sinotruk project, which effectively improves the management of meeting space and value quantification. The EZCLOUD smart IoT conference platform organically combines traditional audio equipment, intelligent equipment, environmental perception sensors and software platforms, and uses IPS DP series smart central control IoT devices as a medium, through multi-device and multi-protocol self-adaptation technology, low-level protocol configuration technology and intelligent UI editor, to quickly meet customer customization needs and achieve the goals of "semantic", "zero programming" and "everyone can implement".
The "P" stands for Performance, Eco has"Intensive R&D", "Complete Products", "Strict Testing", "Scene Special", "Excellent Service".Five advantages, IPS series products have high quality, high stability and high reliability of excellent performance, deeply trusted by customers. toipsKTS series speakers as an example, generally speaking, the sound direction of ordinary cylindrical speakers is in a horizontal position with the ground in the entire sound reinforcement space, which will directly lead to the collision of the beam audio of the sound with the opposite wall, and the echo of ** is mixed with the original audio, which directly causes the poor listening effect on the spot. After a long period of exploration and experimentation, the EZRO team finally designed a compact horizontal and vertical loudspeaker that can naturally tilt down to project sound energy—KTS series. According to Mr. Kane, this series of speakers can be installed completely parallel to the wall, but the specially designed tweeter can make the sound naturally project down at an angle of 20 or 25 degrees, through the impedance and sensitivity matching of multiple tweeters, in a series of connections, to achieve a decrease in sound pressure from top to bottom, perfectly match the height of the conference listening area, can meet the voice amplification needs of about 8 meters deep space, and provide smooth sound energy coverage for the listening area. The thickness of the speaker is only about 10 cm, the appearance is extremely simple and atmospheric, and can be perfectly integrated with the decoration, and has been widely used in corporate conference rooms, exhibition halls and other scenes.
The "S" stands for SimplicityE-Tech has given up the previous product design concept of functional integration and complex operation, and has moved towards the technical route of simplifying the complex and making the difficult easy, and fully implement itEasy to design, easy to implement, easy to debug, easy to expand, easy to use, easy to operate and maintainR&D ideas. From the user's point of view, the full range of IPS products greatly reduces the time cost and system risk of engineering installation and joint debugging through software integration, built-in product parameters, and simple interconnection and debugging. Taking IPS MT100W converged conference host as an example, in this era of first-class conferences, the integration and use of multi-conference systems in government and enterprises has become a common phenomenon, but the problems of inconsistent user experience, cumbersome operation, and complex operation and maintenance have followed, such as reservation needs to be operated on multiple platforms, and conference room dial-up needs to open the corresponding conference client. MT100 host is naturally integrated with the ezcloud platform, multi-conference system "one-point reservation", and "one-click automatic dialing" in the conference room, which greatly simplifies the user use process. For example, in the Sunshine Insurance project, the ezcloud meeting reservation system is integrated with the Sunshine + App and WeCom, so that users can make a meeting reservation on the mobile terminal anytime and anywhere, and click in the meeting. The system provides functions such as remote monitoring, automatic alarm, intelligent joint inspection and standardized inspection, aiming to prevent, detect and solve problems, and greatly ensure the smooth progress of the meeting. The EZCLOUD platform is integrated with IPS, and the application integration of software drives hardware to provide users with simple, efficient and easy-to-use product solutions.
As Mr. Kane said, in this era of rapid change, EZPro has always adhered to the product concept of "experience is value", redefined the IPS brand with the principles of "intelligence", "perfection" and "simplicity", and continued to provide users with reliable system-level solutions, which have been recognized and praised by the majority of users.
Create a new audio-visual experience, IPS unleashes the unlimited potential of conference audio**
IPS, as a conference brand independently developed by Eco and oriented to network audio, has always been guided by the application needs of end users, and actively carries out the innovation of professional audio solutions and related product research and development. Its self-developed technologies such as "5A audio algorithm technology" and "low-latency audio transmission technology based on IP network" have been widely used in IPS network audio, conference and conference series products and overall solutions for conference and exhibition, bringing a new listening experience to the conference scene and creating many classic cases.
In recent years, EZCO's self-owned brand IPS has continued to focus on many fields such as smart culture and sports, smart conferences, and smart education, and has completed hundreds of projects to create an excellent listening experience with high fidelity, uniform sound field coverage and immersive sound for customers with high standards and high levels. So far, it has achieved zero failures, which fully demonstrates the professional service ability and delivery level of the EZRO project team
Visualization platform for the command center of Linyi Chengtou Office Park.
Xiamen Airlines new headquarters building conference room sound reinforcement project.
National Tennis Center Project.
Science and Technology Communication Center of China Association for Science and Technology.
According to Mr. Kane, the IPS brand has been defined as the focus of strategic development for a long time in the future, and its products currently cover signal processors, power amplifiers, speakers, conference microphones, matrices, distributed systems, cameras, central control hosts, A variety of product categories such as smart touch screens, integrating a large number of the company's self-developed technologies, professionally creating end-to-end overall solutions, perfectly solving the pain points of professional scene needs, and continuing to bring users the ultimate new audio-visual experience, so it is trusted by the market and customers.
Write at the end
Through the conversation with Mr. Kane, the digital audio and video engineering network has a deeper understanding of the latest audio technology application in the industry, and has a deeper feeling of its innovation and development potential.
At present, with the continuous development of science and technology, intelligent solutions are increasingly valued in various fields. With user needs as the technical focus, Eco has realized the intelligent control and high connection of audio and technology through the close combination of software and hardware and the integration of Internet of Things technology. Its own brand IPS adheres to the consistent spirit of innovation and the forward-looking innovation concept of replacing "single product" with "total solution", and continues to drive the industry towards a smarter and more efficient direction, bringing a new audio-visual experience to professional scenes, and bringing more innovation, convenience and value to enterprises and users.