A market research company is a professional service organization that provides customers with market information, analysis and suggestions, and its service quality directly affects the decision-making effect and market competitiveness of customers. The service quality of a market research company depends not only on its professional ability and technical level, but also on its compliance with the norms and principles of market research and ensuring the fairness and credibility of market research. Therefore, the quality supervision and certification of market research companies is an important measure to ensure the healthy development of the market research industry.
The quality supervision and certification of market research companies are mainly carried out by the State Administration for Market Regulation (hereinafter referred to as the State Administration for Market Regulation) and the China Market Research Association (hereinafter referred to as the Market Research Association). The State Administration for Market Regulation is a directly subordinate agency, responsible for the comprehensive supervision and management of the market, drafting draft laws and regulations related to market supervision and management, formulating relevant standards and specifications, supervising and inspecting the business behavior of market entities, investigating and punishing market violations in accordance with the law, and maintaining market order and consumer rights and interests. The quality supervision of market research companies by the State Administration for Market Regulation mainly includes the following aspects:
Responsible for the registration of market research companies, the issuance of business licenses, the establishment of credit files of market research companies, and the regular publication of credit ratings of market research companies.
Responsible for the administrative license of the market research company, for market research projects engaged in special fields or involving social and public interests, the market research company is required to apply for an administrative license, review its qualifications and capabilities, and issue a license.
Responsible for the administrative supervision of the market research company, supervise and inspect the business activities of the market research company, and impose administrative penalties on violations of laws and regulations, such as false publicity, data falsification, infringement of consumer privacy, etc., such as warnings, fines, revocation of licenses, revocation of business licenses, etc.
Responsible for the administrative guidance of the market research company, evaluate and assess the quality management and service level of the market research company, issue the quality evaluation report of the market research company, commend and reward the outstanding market research company, and rectify and supervise the unqualified market research company.
The purpose of the market research association is to safeguard the legitimate rights and interests of the market research industry, promote the standardization, specialization and internationalization of the market research industry, and improve the social reputation and service quality of the market research industry. The quality certification of market research companies by the Market Research Association mainly includes the following aspects:
Formulate self-discipline norms for the market research industry, such as the Code of Ethics for the Market Research Industry, the Quality Management Code for the Market Research Industry, and the Data Protection Code for the Market Research Industry, etc., requiring market research companies to abide by the ethics and norms of the industry and ensure the quality and reliability of market research.
Carry out quality certification in the market research industry, review and evaluate the quality management system, personnel ability, technical methods, data quality and other aspects of the market research company, and issue quality certification certificates, such as "Market Research Industry Quality Management System Certification", "Market Research Industry Data Quality Certification", etc., to provide quality assurance and reputation guarantee for market research companies.
Implement the quality supervision of the market research industry, supervise and review the quality certification of the market research company, monitor and evaluate the service quality of the market research company, investigate and feedback the customer satisfaction of the market research company, and mediate and deal with the complaints and disputes of the market research company.
Provide quality services for the market research industry, provide quality management and service level training and guidance for market research companies, provide quality management and service level consulting and evaluation for market research companies, provide quality management and service level exchange and cooperation for market research companies, and provide quality management and service level recognition and promotion for market research companies.
To sum up, the consulting company group is a market research company with rich experience and excellent performance in the quality supervision and certification of market research companies, and its quality management and service level have a high status and influence in the market research industry at home and abroad, providing customers with high-quality, high-efficiency, high-value market information and analysis services, providing reference and reference for the quality improvement of the market research industry.