From the "beauty economics", look at the cycle of the industry.
Flight attendants get together to sell cars
Flight attendants have a new place to go.
Recently, it was discovered that the new energy vehicle industryThe "flight attendant content" is getting higher and higher. These flight attendants are not advertising spokespersons for car companies, nor are they models at auto shows, but sales of cars.
Open Xiaohongshu and search for the keyword "flight attendants selling cars", and there are really a lot of pages that have emerged.
There is such a ——
There is such a ——
And there is such a -
These bloggers, from different airlines, all made the same choice:Switch careers to sell new energy vehicles.
From the perspective of car companies, the objects of these flight attendants jumping ship are concentrated in brands such as Weilai, Ideal, Tesla, and Zeekr.
Judging from the copywriting, most people complain that the degree of freedom of the flight attendant profession is too low, not only to get up early, but also to worry about whether they will enter the blacklist and sudden large-scale training, and some people complain that the salary of the flight attendant is not high. The slogan they shouted was—
Instead of pouring on the planeSprite, it is better to sell new forces in the store
This can't help but make people wonder why flight attendants with high salaries, good treatment and excellent benefits in the eyes of the public have poured into the automotive industry in large numbers and become salesmen who work hard to sell cars
"**Double Heavens".
The answer is actually not difficult to find, and the difference can be seen from the "temperature" of the two industries.
The aviation industry is still very"Cold". According to the 2021 annual reports disclosed by the three major domestic airlines (Air China, China Eastern Airlines, and China Southern Airlines), the losses of the three major airlines in 2021 exceeded 10 billion yuan, with a total loss of nearly 41 billion yuan.
This is still the case for the three major lines, and other airlines can be imagined. Overall, China's civil aviation industry suffered a significant loss of 84.2 billion yuan in 2021, of which airlines lost 67.1 billion yuan.
In 2022, the overall loss of the civil aviation industry will reach 216 billion yuan, and the cumulative loss since the epidemic is expected to reach 400 billion yuan, and the asset-liability ratio of 8 airlines will exceed 100%.
Needless to say, the reason for the loss of airlines is that in 2020, the global air passenger traffic was 180.9 billion person-times, a year-on-year decline of more than 60%. In 2021, China's domestic transport airports achieved a passenger throughput of 90.7 billion passengers, down 33% from 2019.
There are fewer people on the plane, but the cost of fuel, aircraft maintenance and labor remains high. Under the bleak situation, the number of airlines with a year-on-year decline in per capita salary in 2020 accounted for more than 80%, and the average salary of 5 companies including Juneyao Airlines, Shandong Airlines B, and Spring Airlines fell by more than 10%.
This is also the direct reason for the "exodus" of a large number of flight attendants. According to data from the Information Center of the Civil Aviation Administration, at the end of 2019, the total number of flight attendants of China's transport airlines was 108683. It's hereAt the end of 2021, the number of flight attendants of China's transport airlines shrank to 97,197, with an average annual loss of nearly 5,800 people.
Changes in the number of domestic flight attendants, source network.
In the most difficult time, the flight attendants were forced to start a micro-business in the circle of friends with a basic salary of 2,000. In Japan, many flight attendants are even forced to work part-time as shrine maidens, farming, hotel front desk, cashier, ......
When the aviation industry enters the cold winter, the new energy vehicle industry is soaring. From 2019 to 2021, the stock price of Tesla, the industry leader, was like a rocket, and its market value soared from $45 billion to 1$2 trillion.
In the process, the personal assets of Elon Musk, the helmsman of Tesla, also soared from $20 billion in 2019 to $340 billion at the end of 2021, setting a historical record, and it is estimated that there has never been such a rich person in the entire history of mankind.
Today, this madness has faded, but the new energy vehicle industry is still rising like the rising sun.
According to the data of the China National Association, the cumulative sales of new energy vehicles in China in the first half of this year were 37470,000 units, with a market share of 283%。That is to say—
In the first half of the year, the domestic market was soldOf the 4 cars, at least 1 is a new energy vehicle.
During the same period, China's automobile exports reached 2.14 million units, surpassing Japan to become the world's first, of which new energy vehicles accounted for 25%. In the past five years, the sales of fuel vehicles have continued to decline, but the sales of new energy vehicles have increased by more than four times.
Under this trend, China's new car-making forces are also rising rapidly, and the salaries of car sales are also rising.
An employee of an ideal Guangzhou store reported to **, "An intermediate level salesman can sell more than 10 cars per month, commission + basic salary, and a monthly income of nearly 20,000 yuan." In Weilai stores in Beijing and Shanghai, there have even been rumors of "monthly sales of 100,000 yuan".
The previously unveiled Xiaomi car also exposed a number of auto sales-related positions, and the highest monthly salary is the retail operation of Xiaomi Automobile, which is shown to be a monthly salary of 30,000-50,000 yuan, and it is 14 salaries.
In the face of this"High salary**" Looking at the lonely aviation industry in recent years, the choice of flight attendants is not difficult to understand.
"Beauty Economics".
Behind the flow of flight attendants, there is actually an economic phenomenon -
fromBeauty'sWhere to go, you can see the rise and fall of the industry.
In economics, beauty (or pretty) is a scarce social resource. In general, the number of beautiful women in a given population size in a given area is roughly stable. In a market environment, scarce resources must be prioritized where greater value can be generated.
As an example, someone has found a phenomenon in Japan in the mid-to-late last century
When the economy is booming, the probability of seeing beautiful women on the street is relatively small, and the opposite is true in times of economic depression.
Why?The study found that the reason behind this is that during the boom period, beautiful girls were picked up by luxury cars, so it was difficult to see them on the street;During the economic depression, the owners themselves could not be protected, and the beauties after work no longer had luxury cars to pick up and drop off every day, so the probability of everyone seeing beauties increased.
From the perspective of the industry, some people have also made statistics: first.
First, there are few beautiful women in the secondary industry, and they are mainly concentrated in the tertiary industry, especially in high-income industries such as finance, IT, and entertainment.
To a certain extent, beauty is also the vane of industry changes
When finance is hot, beauties flock to the bank, **
When the real estate is on fire, the beautiful real estate sales lady grabs a handful;
When P2P is popular, what beautiful entrepreneurs and beautiful entrepreneurs emerge in endlessly;
When live broadcasts and short ** are popular, there are ...... anchors everywhere
Now the flight attendant is moving towards the new energy vehicle industry, which also confirms the existence of "beauty economics".
So it seems,Beauty and capital are always with youTo see whether an industry is prosperous, first look at the concentration of beauties in this industry, and the places where beauties flock are often the outlets for the prosperity of the industry.
Everything has a cycle, and the flow of beauty gives us a new perspective on how to look at it.