Many people who don't have any business experience choose to open a restaurant. Why?This may be attributed to their love of good food, their passion for serving good food, and their desire to create a successful restaurant through their own efforts.
However, the restaurant industry is not an easy field to enter. It's an industry that requires constant effort, constant innovation, strategy, and skill. For those who have no business experience, they may not realize the intricacies of opening a restaurant.
The location of the hotel, the rent, the decoration, the choice of chefs, as well as the turnover rate and quality control are all factors that need to be considered. Each of these factors can make or break a hotel.
For example, some successful restaurant brands may fail because they can't maintain consistent quality during expansion. When a restaurant brand is successful, merchants may want to replicate that success and open more branches. However, when they can't maintain the same quality and service across all of their outlets, the customer experience can deteriorate, leading to customer churn.
It's like an old duck pot in Hangzhou. Its first store attracted a large number of customers because of its high-quality ingredients and unique deliciousness. However, when it began to expand, it may not be able to guarantee that all of its outlets will offer the same high-quality ingredients and deliciousness, resulting in a degraded customer experience that ultimately led to its failure.
Therefore, opening a restaurant is not an easy decision. It requires thoughtful and well-thought-out planning. A successful restaurant requires not only unique dishes and excellent service, but also a comprehensive strategy in terms of operation and management. Only in this way can we gain a foothold in the highly competitive catering market.