Recently, the "2023 Consumer Trend Report" was officially released, and one conclusion can be drawn that Chinese consumers have changed!Several key data and issues are mentioned in this report, which are as follows:
Q1: Which is more attractive to consumers, "high quality" or "low price"?
93.69% of consumers choose a high quality-price ratio, 9072% of consumers choose quality goods, only 475% of consumers chose low prices.
Q2: Is there a high degree of perception of product quality improvement of domestic brands?
88.34% of consumers generally believe that the quality of domestic brand products has improved significantly.
Q3: Why did you choose a domestic brand?
39.83% of consumers choose products because they are culturally appropriate. 41% and 1655% of consumers make a choice because they support domestic products, recognize the brand concept, and have a better reputation for the product.
Obviously, domestic products have completely stood up and won the recognition of Chinese consumers. In recent years, Chinese technology companies have been suppressed by the West, which has also made Chinese consumers begin to return to rational consumption, especially the consumption of technology products, showing three new trends, namely high-end, localization and ecology!
In the smartphone market, more and more consumers are switching from Apple to domestic mobile phone brands, and Xiaomi and Huawei have become new favorites!After entering the second half of 2023, Apple has encountered Xiaomi, Huawei, Huawei's Mate60 series and Xiaomi 14 series have made efforts, making the iPhone15 series in a very embarrassing situation.
According to the data, the Xiaomi 14 series has only been on sale for 10 days, and the sales volume has exceeded 1.44 million units. Especially in November, the number of activations of Xiaomi's new phones reached 52430,000 units, returning to the first domestic brand, closely following Apple. Huawei also regained 14% of the market share, ranking third in China.
In the 4K+ high-end mobile phone market, Xiaomi and Huawei are directly facing Apple head-on, not afraid of challenges, Huawei Mate60 series and Xiaomi 14 series have become "domestic double pride", constantly attacking the iPhone15 series, which also makes Apple's situation very uncomfortable. In addition to the hardware configuration of smartphones, in terms of system ecology, the iOS system is not popular.
As we all know, the Xiaomi 14 series is the first to use the Xiaomi surging OS system, as the world's first operating system that can support the whole ecology of people, cars and homes, the Xiaomi surging OS system has also received a lot of attention, and the central media has also strongly supported it, which also makes consumers more expected for the upcoming Xiaomi car.
According to data, the scale of Mijia APP users ranks first among all ecosystems, and Apple users are also a highly sticky group in Xiaomi's smart ecosystem, which is interesting. There are 45% of iOS system users who have more than 5 Xiaomi smart products, that is, in terms of ecology, Apple is also inferior.
There is no doubt that under the guidance of the new trend of high-end, localization and ecology, domestic brands such as Xiaomi and Huawei have become stronger and hardcore, coupled with the support and recognition of Chinese consumers, new domestic products have completely torn off the label of "low quality" and become synonymous with "high quality and price ratio". Thanks to years of technological innovation and scientific and technological accumulation, domestic brands have also shown strong competitiveness, and foreign brands such as Apple are tough and tough, and we are not left behind!I believe that it will not be long before domestic brands will be able to rush out of the country and shine all over the world!
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