Have you noticed that your consumption Xi has also changed?
The 2023 Consumer Trend Report was released, and it can be made clear that rational consumption has become an important keyword for 2023 Consumer Trends!In the past few decades, Chinese consumers have been very respectful of foreign goods, and are even willing to spend "the world's most expensive **" to buy them, but when we calm down, we will inevitably ask ourselves, is it really worth it?
Nowadays, after Chinese consumers return to rational consumption, the pattern of the consumer market has also undergone great changes, especially in the field of technology product consumption, localization, high-end and ecology have become a new trend, and domestic brands have also officially risen, Xiaomi, Huawei led the comprehensive recovery of China's mobile phone market!
In the smartphone market, Apple has always occupied an absolute dominant position, but now, the pattern has changed, after Chinese consumers refuse to worship foreign countries, iPhone is no longer fragrant, Apple's position in China's high-end mobile phone market has been shaken, Xiaomi, Huawei has risen rapidly, seizing part of the market share.
One thing to say, the performance of the Xiaomi 14 series and the Huawei Mate60 series is obvious to all, especially the high-end Xiaomi, the Xiaomi 14 series sold out 1.44 million units in just 10 days, and snatched market share from Apple's mobile phone. According to data from China's mobile phone market in November, the number of activations of Xiaomi's new phones was as high as 52430,000 units, although Apple is still in first place and has a certain lead, the gap has been further narrowed, and Xiaomi is 183% market share, back to the first domestic brand. It is worth emphasizing that Xiaomi's rise is strong, and it has maintained a year-on-year growth of more than 40% for 5 consecutive weeks.
In the 4K+ high-end mobile phone market, the iPhone has also been abandoned by Chinese consumers, Xiaomi, Huawei has launched a challenge to Apple, and a new situation of "triumph competition" has been formed, and Xiaomi, Huawei's strong alliance, but also Apple's hegemony has been shaken, market share has been squeezed, maybe it won't be long before Apple will be the same as Samsung, losing the Chinese market.
According to the content of the report, more than 88% of consumers believe that the quality of domestic brand products has improved significantly. Thanks to years of scientific and technological innovation, domestic products are better than foreign products in terms of configuration, experience and cost performance. In terms of experience, in addition to the top configuration and lower configuration, Xiaomi also has a more comprehensive, more convenient and more leading ecological experience.
As we all know, once the Xiaomi surging OS series was released, it gained global attention, and this system can realize the whole ecology of people, cars and homes. The Mi Home app is the largest and has hundreds of millions of users, and with the support of the new system, Xiaomi ecological users can have a more intelligent experience of the Internet of Everything.
It is worth emphasizing that 45% of iOS system users also have at least 5 Xiaomi smart home products, which also shows that ecology is also a new trend in technology consumption, and it is foreseeable that this part of iOS system users is likely to turn to Xiaomi mobile phones in the future!
As the quality of domestic products is getting better and better, domestic brands are getting stronger and stronger, Chinese consumers also have greater confidence to make changes, and now we can say without hesitation that Chinese consumers no longer worship foreign flattery, and domestic products should be self-reliant!
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