With the rapid development of Internet technology and the change of consumer shopping Xi, community** as a new retail model is rapidly rising around the world. In this process, the shortening and flattening of the ** chain has become an important driving force for the development of the community, and has had a profound impact on it.
1. The application of chain shortening in the community.
* Chain shortening refers to the direct transmission of products from producers to consumers by reducing the intermediate links in the chain, so as to reduce operating costs, improve efficiency, and meet consumers' needs for fresh, fast and personalized goods.
In the community, the application of chain shortening is mainly reflected in the following aspects:
Direct docking origin: The community platform usually cooperates directly with the source merchants such as agricultural product origins and factories, eliminating multiple intermediate links such as wholesalers and distributors in traditional retail, and greatly shortening the length of the chain.
Pre-sale mode: The community adopts the pre-sale model to purchase and distribute according to the actual needs of consumers, which avoids the problem of overstocking and excessive inventory and reduces the risk of the chain.
Rapid response: Due to the shortening of the chain, the community platform can respond to market changes and consumer needs more quickly, adjust the procurement and distribution strategy in a timely manner, and improve the flexibility and response speed of the chain.
Second, the application of chain flattening in the community.
The flattening of the chain refers to the efficient circulation and sharing of information and resources by reducing the hierarchical structure in the chain, and improving the overall synergy and competitiveness of the chain.
In the community, the application of chain flattening is mainly reflected in the following aspects:
Community leader model: The community platform usually recruits residents or shopkeepers in the community as team leaders, who are responsible for organizing and managing activities in the community. This model breaks the traditional hierarchical structure of retailers-wholesalers-producers and realizes the flattening of the ** chain.
Data-driven decision-making: By collecting and analyzing consumers' purchase data and feedback information, the community platform can understand market demand and trends in real time, provide data support for the optimization and adjustment of the first chain, and realize the flat circulation of information.
Sharing economy concept: The community platform advocates the concept of sharing economy and encourages consumers to participate in all aspects of the chain, such as participation, sharing commodity information, providing logistics services, etc., to achieve the flat sharing of resources.
3. The impact of chain shortening and flattening on the community.
The application of chain shortening and flattening in the community not only improves the efficiency and flexibility of the chain, but also has a profound impact on the development of the community.
Improve the quality and cost performance of goods: through direct docking of the origin and the adoption of the pre-sale model, the community** can provide fresher, better and more cost-effective goods, which meets the consumer's pursuit of quality life.
Reduced operating costs and risks: Chain shortening and flattening reduce intermediate links and inventory pressure, reduce operating costs and risks, and enable the community to maintain a stable level of profitability in a highly competitive market environment.
Enhance community cohesion and trust: Through the community leader model and the concept of sharing economy, the community has enhanced the cohesion and trust within the community, promoted the communication and interaction between community residents, and enhanced the overall value and influence of the community.
Promote the development of new retail formats: chain shortening and flattening is one of the important characteristics of new retail formats, and the successful practice of community formats provides reference and inspiration for other retail formats, and promotes the innovation and development of the entire retail industry.
To sum up, the application of chain shortening and flattening in the community not only improves the efficiency and quality of the chain, but also brings more business opportunities and competitive advantages to the community. In the future, with the progress of science and technology and the development of society, the shortening and flattening of the chain will be applied and promoted in more fields and become an important force to promote economic and social development.
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