The scene at the mobile phone press conference, from Apple to vivo, all show the rise of mobile phone images. At the end of a brief press conference, a message stood out: "Shoot with iPhone, edit with Mac", once again highlighting the image performance of the iPhone 15 series. Mobile phones, as smart devices that everyone carries with them, are constantly empowering through diverse and cost-effective photographic accessories, gradually replacing professional photographic equipment and achieving high-level image creation.
vivo's X100 Pro launch event is a declaration of this year's imaging benchmark. The focus is on the 1-inch outsole main camera and the Zeiss APO Super Periscope telephoto, and the exclusive accessory set SmallRig Filmov is grandly launched, which is reminiscent of Apple's earlier release of the iPhone 15 Pro, which also uses the SmallRig Expansion Kit to demonstrate its imaging capabilities, highlighting the "Pro" level performance.
Mobile phone brands have taken imaging functions as the core of iterative upgrades, and even cooperated with traditional optical giants such as Leica and Zeiss. Mobile phone manufacturers are competing for the "involution" image function, showing the downward trend of the industry, and the prevalence of global live broadcast and short **, which has given birth to the rapid growth of image accessories products.
In recent years, the short ** has risen rapidly. Its low threshold, rapid dissemination and strong social ability have created a wide range of content creation needs, providing a broad market for image accessories that improve shooting efficiency and optimize picture texture.
The general demand of consumers for content creation has driven the rapid growth of the market size of imaging accessories. From simple brackets, stabilizers, to freely assembled mobile phone expansion kits, under the butterfly effect of image consumption, it has gradually become a mass commercial outlet.
Imaging ecological products empower various fields. For example, Smallrig not only appeared at the press conference of mobile phone manufacturers, but also covered multiple product lines such as cameras, mobile phone supports, lighting control systems, etc., and was widely used in live broadcasting, blogging, film production and other fields, and its sales have covered more than 150 countries and regions around the world.
The development of the image accessories market is the main theme from the evolution from niche to the public. The mobile phone as the core of the image creation trend has created infinite possibilities. The image product market also has to face the challenge of how to get out of the circle, but it is the rise of national image creation that makes the mobile phone accessories market an area with unlimited potential.
My opinion: The rise of mobile phone imaging has made image creation more affordable and professional, so that everyone can enjoy a high-level image creation experience anytime, anywhere. This also means that while we have more creative tools, we must also cherish and understand the power of images more and convey beauty with our hearts.