The first Dongguan Fair was crowded and lively.
Citizens pick up goods at the Dongguan Fair.
Citizens taste food at the site of the Dongguan Fair.
Foreign buyers consulted in front of the booth of the Dongguan Fair.
The exhibits at the fair are dazzling.
Consumer electronics, clothing, shoes and hats, home accessories, food and beverage, maternal and child products, ......On December 17, the theme activity of "Promoting the Integration of Domestic and Foreign Trade and Launching Dongguan Famous Brands" and the 2023 First Dongguan Dongguan Enterprise and Dongguan Goods Fair (hereinafter referred to as the "Dongguan Fair") ended at the Guangdong Modern International Exhibition Center in Houjie, Dongguan. According to statistics, the three-day Dongguan Fair attracted more than 40 domestic and foreign purchasing groups, with 41,332 visitors.
Dongguan enterprises and Dongguan goods, made in Guangdong and strong. The first Dongguan Fair was guided by the Dongguan Municipal Bureau of Commerce, the Dongguan Municipal Bureau of Industry and Information Technology, the Dongguan Municipal Committee of the China International Promotion Committee, and the people of Houjie Town, with an exhibition area of more than 20,000 square meters and more than 400 exhibitors.
This exhibition is the first time in Dongguan to create a trade fair with local excellent brand enterprises as exhibitors, "B2B+B2C" as the exhibition mode, and concentrated on the display of Dongguan manufacturing. Concentrate on displaying Dongguan excellent products, launching Dongguan well-known brands, and helping Dongguan enterprises to develop market ......This "doorstep" exhibition not only focuses on displaying excellent Dongguan manufacturing, but also helps local enterprises to walk on "two legs", so that Dongguan enterprises can communicate with the world.
A 01-02 edition
Written by: He Qiying, Shi Mei, Zheng Jiaqi, Dai Shuangcheng.
Photo: Deng Hao, Li Ling.
Curator: Dai Shuangcheng.
Co-ordinator: Shi Mei.
"Holding group" display Dongguan excellent products combined debut.
Draw small and unique shapes on food, paint on stones, and carve layers of patterns on stencils to become a work ......of artAs long as you have ideas and creativity, Dongguan Ontu Intelligent Technology *** hereinafter referred to as "Ontu Intelligent") laser engraving machine can help you realize.
On the morning of December 16th, the staff of Ontu Intelligent placed all kinds of engraving products neatly, and the small booth was transformed into an "art box", and a laser engraving machine was also placed on the scene for the public to interact and experience.
Lv Zongren, director of foreign trade of Ontu Intelligence, introduced that the laser engraving machine is a device that uses laser technology for engraving and cutting. It focuses the laser beam on the surface of the workpiece through the high-energy concentration and control of the laser beam, resulting in the desired pattern, text or image engraved on the material. Laser engraving machines can be used on a variety of materials, including wood, plastic, leather, paper, fabric, glass, and metal, among others.
At present, in China, the laser engraving machine is still relatively niche, it has a wide range of applications in the fields of handicraft production, advertising logos, souvenir customization, clothing textiles, electronic parts processing, etc. The company hopes to use this Dongguan Fair to introduce Ontu intelligent laser engraving machine to more people. Lu Zongren said.
In the display booth of Dongguan Kapok Road Clothing *** hereinafter referred to as "Kapok Road Clothing"), which is not far from Antu Intelligence, rows of Chinese-style clothing are neatly hung on hangers. At the scene, the business personnel dressed in improved cheongsam introduced the company's most advanced clothing to the buyers.
You see, the orchid on this blouse is printed by printing machinery in other people's homes, but ours is hand-painted. Sister Lan, the sales manager of Kapok Road clothing, said that the hand-painted flowers will be more three-dimensional and vivid.
Founded in 1998, Kapok Road Clothing is a one-stop enterprise from design and development to clothing production. In the production process, kapok road is different from the mechanized production that focuses on efficiency, but adopts fine and ingenious hand-made, using cotton and linen jacquard fabrics, hand-painted and wax painting and other traditional crafts combined, in a needle and a thread, a painting and a dyeing in the elegant rhyme.
We have participated in many exhibitions such as the Canadian Expo, and hope to use the exhibition platform to visually display our technology and corporate culture. In Sister Lan's view, the Dongguan Fair is a platform that allows consumers and buyers to "see and touch".
From the laser engraving machine that "carves everything" to the Chinese-style clothing that "pays attention to handwork";From multi-category products covering food, clothing and housing, to high-tech new products ...... that have not yet been launched on the marketIt seems that the ordinary Dongguan goods imply "great wisdom".
It is reported that this exhibition also attracted OPPO, vivo, Hsu Fu Chi, Jinhetian, Yige clothing and other well-known brand enterprises to participate in the group, showing their fist products.
Among them, OPPO and vivo carry the most ** mobile phones;Confectionery industry giant Hsu Fu Chi brought a full box of New Year's gifts from Lukfook;Yige clothing shows a unique combination of Chinese and Western styles, bringing ** autumn clothes;Jin Hetian showcased the high-end brand "Kaola" kettle with more than 10 patents;Dongguan Simao Cultural and Educational Gifts, which produces high-end customized cultural and educational products, has brought a mechanical assembly pen ......
In fact, as an international manufacturing city, Dongguan has a complete industrial system, with 210,000 industrial enterprises covering 34 categories and more than 60,000 products. However, for a long time, "Dongguan manufacturing lacks a comprehensive and centralized display platform." According to the organizers of the Dongguan Fair, the organization of the Dongguan Fair will serve Dongguan enterprises, and the outstanding enterprises and high-quality products will be displayed in a centralized manner, which can better show the industrial connotation and manufacturing strength of Dongguan.
All kinds of excellent products of Dongguan goods gathered at the Dongguan Fair, and different categories of fist products were unveiled at the Dongguan Fair, and an exclusive display and production and marketing docking platform for Dongguan enterprises and Dongguan goods was born.
"At the doorstep" to promote corporate brand building.
It was the first time for us to participate in the exhibition, and we met the Dongguan Fair held at the 'doorstep'!Zhuang Weijun, general manager of Dongguan Yijunyun Network Technology Co., Ltd., introduced, "We stopped the live broadcast for several days for this exhibition, and also redesigned and decorated the booth and printed product brochures. ”
Although it is the first time to participate in the exhibition to "test the water", Zhuang Weijun attaches great importance to this exhibition. Walking into Yi Junyun's booth, the booth with pink as the main color was particularly conspicuous among the booths with blue as the main color. On the three sides of the booth, different company products were carefully arranged according to the category and decorated with balloons of various colors.
As a start-up company of the younger generation of post-95 generation in Dongguan, Yi Junyun is a company that sells all kinds of gifts through the Internet, and currently has its own brand "Shun Song Shiyi", with a product line that includes traditional tonics, cured meat, snacks and dried fruits.
We started from live streaming to establishing our own brand. In Zhuang Weijun's view, the Dongguan Fair is an exhibition organized by the first department to promote the integration of internal and external enterprises, and hopes to use the platform of the Dongguan Fair to let more people know the company's own brand "Shun Song Shiyi", so as to increase orders.
Dongguan is located in the center of the Guangdong-Hong Kong-Macao Greater Bay Area, adjacent to Guangzhou and Shenzhen. The "doorstep" exhibition not only attracted local enterprises in Dongguan, but also attracted some "next-door neighbors" enterprises in Guangzhou and Shenzhen. Qianhai Newcool (Shenzhen) International Logistics Chain Management (hereinafter referred to as "Newcool International") is one of them.
You don't need to go to other places to participate in large-scale exhibitions, and the exhibition at the 'doorstep' is very convenient!Deng Fangli, sales manager of Newcool International, said. Newcool International is deeply engaged in the international logistics market, providing a full chain of cross-border logistics services covering the first leg of sea freight, FBA transit, tail end delivery, drop shipping, medium and large truck delivery and air transportation services.
The brand is directly related to the trust of customers and the popularity of the market. In terms of brand building, Newcool International attaches great importance to expanding publicity efforts through exhibitions, forums, online new promotions and other forms. "This year, we frequently participate in exhibitions in major cities, hoping to seek cooperation and find orders through exhibitions. Deng Fangli introduced that participating in the Dongguan Fair also hopes to use this platform to showcase the brand and products of Newcool International.
Whether it is the booth of the start-up Yi Junyun carefully designed the brand display, or the on-site explanation of the business and brand display of Newcool International. For small and medium-sized enterprises, the Dongguan Fair has become an important platform for corporate brand building and display.
In fact, well-known brands in Dongguan also need an "exclusive platform". According to statistics, Dongguan has more than 70 well-known trademarks in China, and as many as 58 valid registered trademarks have been bred in50,000 pieces, well-known national brands, many of which are made in Dongguan.
The Dongguan Fair is the first to take Dongguan local brand enterprises as exhibitors to create a dazzling brand display stage for Dongguan enterprises and Dongguan goods. Ye Weixiong, executive director of the organizing committee of the organizer of the Dongguan Fair, introduced, "We hope to make a large number of high-quality small and medium-sized enterprises in Dongguan and high-quality products in Dongguan glow with new brand charm from the original mediocre processed products." ”
"Two-legged" walking to help Dongguan enterprises open up the market.
Next to the booth of Yaoshang Electric Appliance in Dongguan City, a group of South African buyers in black suits stopped to stop, and they were trying out a scalp massager in their hands. The person in charge of the company introduced the efficacy of the massager through an interpreter.
After a while, this group of South African buyers bought the product by scanning the code on their mobile phones. The two sides also left each other *** These scalp massagers made in Dongguan will follow the buyer across the ocean to South Africa, waiting for Yaoshang Electric is the sea of stars in the South African market.
With the help of the platform of the Dongguan Fair, Xiaoxiao Massager has opened up the South African market. According to reports, through the association, enterprise invitation and other forms, the first Dongguan fair widely invited buyers to visit and purchase, nearly 40 Dongguan local business associations and representatives from Yemen, South Africa, Kuwait, Pakistan, Malaysia and other foreign chambers of commerce, buyers to buy, for Dongguan manufacturing to build a platform for the international market, to promote domestic trade enterprises "going out", to promote the "made in Dongguan" domestic and foreign trade integration.
The integration of domestic and foreign trade can be understood as the "two-legged walk" of domestic trade and foreign trade. Recently, the General Office of the People's Republic of China issued the "Several Measures to Accelerate the Integrated Development of Domestic and Foreign Trade", proposing 18 work measures in 5 aspects, requiring all localities and relevant departments to actively promote the implementation of various policies and measures, break through the key blocking points that hinder the integration of domestic and foreign trade, and help enterprises switch smoothly between domestic and international markets.
For Dongguan enterprises, the integration of domestic and foreign trade is indispensable. Bai Ming, a member of the Economic and Trade Policy Expert Committee of the Ministry of Commerce, said that the transformation and upgrading of Dongguan's manufacturing industry requires the integration of domestic and foreign trade. On the one hand, Dongguan is the most important processing town. At present, with the gradual shrinkage of processing, more production capacity needs to be expanded in the domestic market, and only by shaping an influential brand can we adapt to the domestic market. On the other hand, the domestic market is in the era of consumption upgrading and industrial upgrading, and enterprises in Dongguan can only be recognized if they launch a brand with "gold content" in the domestic market.
This Dongguan Fair has given us rare opportunities and business opportunities, allowing us to have an in-depth understanding of the innovative achievements and high-quality products of Dongguan enterprises, and find high-quality products that meet the needs of the international market. Mr., Secretary General of the China-Africa Chamber of CommerceMouhamadou Bsirou Pouye said that Dongguan, as an important base of China's manufacturing industry, has always won the favor of global customers with its high-quality products and innovation capabilities. It is hoped that with the help of the platform of the Dongguan Fair, more business cooperation will be established, excellent businessmen can be found, and the business development of China and Africa will be jointly promoted.
As the Secretary-General of the China Africa Chamber of Commerce said, the Dongguan Fair is an "accelerator" to promote the integration of domestic and foreign trade made in Dongguan. "We build a platform for Dongguan enterprises to connect domestic and foreign trade, and promote the integration of domestic and foreign trade. Ye Weixiong introduced, on the one hand, relying on the domestic circulation foundation, extending the domestic market to the international market, looking for increments in foreign trade orders, and better transforming internal advantages into external opportunities;On the other hand, it can give full play to the advantages of the large domestic market, attract foreign trade enterprises to expand the domestic market, make overall use of two markets and two resources, provide high-quality supply for internal and external products, and realize internal and external linkage.
Sample. Guan Pin Hui:
Create a city gift.
Spread hospitality.
At more than 10 o'clock in the morning of December 15, the launching ceremony of the Dongguan Fair had just ended, and Feng Xunfan, secretary general of the Dongguan Brand Promotion Association and founder of the Dongguan Pinhui brand, hurriedly rushed back to the booth from the launching ceremony. According to reports, the Dongguan Fair has just been launched for more than an hour, and Feng Xunfan and his booth colleagues have communicated with dozens of exhibitors, which is hard work, but it helps to promote the brand of Dongguan Pinhui, and everyone is full of enthusiasm.
At the booth, the exquisite food gift box of Dongguan Pinhui attracted people's attention. The gift box is based on the dignified atmosphere of red, with the national tide design loved by young people, on the occasion of the arrival of the Spring Festival, this heavy special gift box represents the temperament and style of the city.
Dongguan Pinhui is a young brand created only this year, the brand is positioned in Dongguan city gifts, Dongguan characteristic brand food, focusing on the integration of Dongguan characteristic brand food, deep cultivation of Dongguan local market, empowerment of Dongguan food brand, and spread Dongguan hospitality.
Talking about the original intention of creating a brand, Feng Xunfan introduced that Dongguan Pinhui is a creative service brand that only sells Dongguan brand food, and has become a gift box in Dongguan City, meeting the needs of citizens and tourists with high-quality products, and shaping the high-end brand of Dongguan souvenirs with the height of city number and gift culture and a new vision.
At present, Dongguan Pinhui has joined hands with more than 10 food brands such as Dongguan Huamei, Xinyuan, Feiziqiu, and Carlo Carman to launch city gift boxes.
It is worth mentioning that Dongguan Pinhui also launched its own brand of food - walnut crisp, which was favored by exhibitors and citizens at the Dongguan Fair. Feng Xunfan had a smile on his face, he said: "There were exhibitors from Henan who tasted our peach crisp and thought it was delicious, so they immediately bought a few boxes and sent them home. The general public is welcome to taste and purchase on site, and the majority of enterprises and institutions are welcome to customize. ”
Taking the exhibition as a medium, seeking orders, seeking cooperation, and brightening the brand, Feng Xunfan said that the Dongguan Fair is a perfect fit between the brand and the exhibition for Dongguan Pinhui. Dongguan Pinhui focuses on high-quality Dongguan goods, and the Dongguan Fair gathers many outstanding enterprises in Dongguan to build a platform for direct communication and exchange of Dongguan goods.
In the three-day exhibition, Guan Pinhui benefited a lot, Feng Xunfan said that at the site of the Dongguan Fair, many units and enterprises very much agree with the brand concept and mission of Guan Pinhui, and reached a preliminary purchase intention.