Wedding, one of the most solemn and sacred ceremonies in human society, marks the beginning of the emotional blending and common life of two people. Every culture and every nation has its own unique wedding rituals and customs, and these wedding customs and ceremonies contain profound historical and cultural connotations. At the same time, wedding, as an abbreviation of wedding celebration, emphasizes celebrations, ceremonies, and activities, and has broader social significance. In China, the relationship between the two is not only the accumulation of history, but also the inheritance and innovation of culture.
Looking back on history, the evolution of Chinese wedding culture is dizzying. Starting from the ancient Six Rites, each step is full of deep meaning and meaning. These traditional wedding Xi are not just ceremonies, but also reflect the values of marriage, family and society. In the long course of history, these Xi customs have been continuously integrated and innovated, and gradually formed a unique Chinese wedding culture. This includes not only respect for tradition, but also adaptation and innovation to the changes of the times.
However, in modern society, with the development of the economy and the trend of globalization, the wedding industry is facing unprecedented challenges and opportunities. In 2014, China's wedding industry fell into a predicament, the industry fought a big battle, and many people in the industry said that "they could not find the direction of the industry". In this context, Liu Bingji, director of the Marriage Customs Culture Professional Committee of the China Oriental Culture Research Association, put forward the view of "the transformation of wedding celebrants to wedding people". He hopes that practitioners in the wedding industry can be freed from simple manual labor such as prop construction and venue rental, pay more attention to the inheritance and innovation of wedding culture, and truly become disseminators and innovators of wedding culture.
Liu Bingji's views have triggered in-depth thinking in the industry. Indeed, a wedding is more than just a grand celebration, but more about a mix of cultures and emotions. And the wedding, as the planner and executor of this celebration, should have an in-depth understanding and understanding of the true connotation of the wedding culture, rather than simply commercializing it. The real value of the wedding industry lies not in the number of props and the luxury of the venue, but in whether it can truly understand and convey the beautiful vision and expectations of each couple for marriage.
In addition, with the deepening of globalization and cultural exchanges, various wedding cultures and wedding formats are constantly integrating and innovating. This opens up more options and possibilities for modern newcomers. Whether it is a traditional Chinese wedding, a romantic Western wedding or a themed wedding full of personality, it can be customized according to the cultural background and individual needs of the couple. This also brings huge development space and opportunities for the wedding industry.
Looking ahead, the relationship between wedding and wedding culture will be even closer. On the one hand, as the post-90s and post-00s generations become the main group of marriage groups, their needs and expectations for weddings are also changing, which will further promote the innovation and development of the wedding industry. On the other hand, with the progress of society and the development of science and technology, the form of wedding will also be more diversified and personalized. For example, new forms such as online live weddings and virtual reality weddings are gradually emerging, providing more choices for couples.
But no matter how the form changes, the spiritual core of wedding culture will be inherited and promoted. Because whether it is ancient or modern, whether it is the East or the West, people's beautiful vision of marriage and yearning for family are the same. As the planner and executor of this beautiful vision, the wedding industry has the responsibility and obligation to pass on this beautiful vision and continue to innovate and develop.
Chinese Wedding Magazine.