**: Fengcai News.
At the end of 2023, Wanda Baby King will add a new chapter!On December 23, 7 stores were unveiled, including 4 amusement parks and 3 cultural and sports centers. In June 2023, Wanda BabyKing officially entered the "400-store era", and by December 23, 450 stores had been opened, which can be described as a very rapid development. After nearly ten years of development, Baby King has always adhered to product development and innovation, and the underwater small column version of the park and the sunshine orange version of the park as a new product debut, will bring parent-child families a high-quality amusement experience beyond imagination.
A frontrunner in the children's industry
Wanda BabyKing is a children's industry group under Wanda Group, founded in 2014. Wanda BabyKing is a leader in China's children's industry, covering more than 200 cities in 30 provinces and cities across the country, with an annual passenger flow of more than 1800 million people, with a total of more than 21.8 million members.
In recent years, Wanda Baby King has continued to cultivate in the field of children's parks, and as a national chain enterprise, Baby King has carried out the layout with the innovative model of "play and learning", so that children can play fun and learn comprehensively. Over the past 10 years, BabyKing has provided high-quality children's amusement and quality education to more than 400 million families in China.
Baby King Paradise introduces well-known IPs such as "Little Column Under the Sea", "The Nutcracker and the Mouse King", and "Pinocchio" to create an immersive amusement experience, combining the "Children's Theme Growth Course" with independent intellectual property rights with theme activities to educate and make children play more interesting.
The Babyking Cultural and Sports Center organically integrates art and physical education courses, providing soft and hard pen calligraphy, international art, basketball and physical fitness courses. All courses are further upgraded on the basis of industry teaching experience, providing children with a more integrated and diverse environment for more comprehensive learning.
An innovator in the children's industry.
With a new design concept, the undersea small column version and the sunshine orange version of the park are not only highly playable, but also rich in amusement items, such as the ball pool of the deep sea base, Dr. Zhang's library, and the big slide. It is also a natural Internet celebrity check-in point.
Baby King Shangqiu Paradise).
The undersea column version of the park highly restores the cartoon scenes, and the children playing in the park seem to be in the underwater world, just like a member of the small column, and can find the scenes of the cartoon everywhere, such as the maintenance base of the Tutu Rabbit and the princess house of Darcy. Reality and animated scenes combine for an immersive and surreal experience.
Sunshine Orange Park is also eye-catching. The combination of orange, white and violet-blue gives a sunny and fresh and energetic feeling. "Wow, this is the castle of our dreams" As soon as the member boy who came to experience the park entered the park, he took his mother and ran to the ocean ball pool to have fun. "Dozens of career experiences are also cleverly designed to allow children to explore freely, with fun and surprises in every turn, stimulating their imagination and curiosity.
Baby King Shijingshan Paradise).
After the "double reduction policy", quality education has received more attention from parents, but the good and bad in this field are uneven, and there is a lack of brand enterprises. Wanda Baowang entered in response to the situation and launched a series of products such as Baowenxuan, Baobaowang Cultural and Sports Center, Baobaowang Calligraphy Art Center, and Baobaowang Physical Sports Center. At present, the strategic layout of Beijing has been preliminarily completed, with 15 stores in Beijing and a total of 35 stores in the country.
With its scientific curriculum system and modern education concept, Wanda Baby King Cultural and Sports Center provides a new learning experience for parents and children. The unique and innovative model organically integrates the two types of art and physical education courses, breaking the limitations of the traditional education model and providing children with more comprehensive and richer learning content.
The Beijing Shijingshan store opened this time is the fusion store of the Paradise Calligraphy Art Center, which allows "play and learning" to have a better linkage, which not only facilitates parents but also allows children to "develop in a balanced manner". At the same time, the linkage of high-net-worth users and ecological complementarity between the park and the calligraphy art center are also innovative moves in the industry.
A promoter of the children's industry
With China's economic growth and the improvement of people's living standards, consumption patterns are also diverse. Chinese families pay more attention to providing children with amusement and educational experiences, which will promote the continuous development of China's children's park market, and China's children's park industry will usher in the "first era" of development in the future.
Wanda BabyKing will rely on a huge user group, a strong brand effect, and an integrated model of culture, sports and entertainment that go hand in hand, and use the latest products to stimulate market vitality, and continue to bring better children's amusement and quality education experience to Chinese families.