Playing in the snow and relaxing, soaking in hot springs, watching performances, tasting food, and experiencing characteristic folk ......In winter, go to Shaanxi, Gansu and Ningbo to experience a different beauty. A layer of snow, a layer of beauty, the "ice and snow economy" is like a warm current injected into the cultural tourism market in the northwest, and "cold" resources are becoming a powerful driving force to ignite the enthusiasm of winter. In the Shaanxi-Gansu-Ningbo region, various localities have increased the supply of winter cultural tourism, unlocked new ways to play, issued welfare packages for the people, and issued sincere invitations to tourists from all over the country to appreciate the beauty of winter in the northwest and start a romantic winter trip.
Supply upgrade to start the winter romance
Zhaojin International Ski Resort Photo courtesy of Shaanxi Wentou.
The cold winter is coming, and the most correct way to open winter is to gallop freely in the vast snow field, and feel the speed and passion from the snow slopes. As a key product and demonstration model of Shaanxi Cultural Investment Group's winter tourism layout, Zhaojin International Ski Resort has become the closest high-quality large-scale ski resort to Xi'an. In the new snow season from 2023 to 2024, Zhaojin International Ski Resort will be renovated and upgraded in an all-round and three-dimensional way, with ten new highlights of "new equipment for functional iteration, new gameplay in the snow park, new fashion for night skiing under the stars, new catering for five flavors, new experience for ultimate service, new dressing up for winter art, new supporting facilities for tram charging, new courses for ski teaching, new options for team building in winter, and new gospel for students to swim".
In recent years, through unremitting efforts, Zhaojin International Ski Resort has become a well-known ski resort in Northwest China and an ice and snow tourist destination in Shaanxi, with a total of more than one million tourists. Gao Yongcai, chairman of Shaanxi Wenzhao Golden Cultural Tourism Investment and Development Co., Ltd., said that in the new snow season this winter and next spring, it is necessary to launch special winter products and preferential policies such as Xuejiazhai Xishan Ice Valley, high-quality ski-themed winter camps and ice and snow team building, so as to meet the diverse needs of tourists and help tourists enjoy the new snow season.
Similarly, in order to continuously enrich the supply of high-quality rural tourism products in winter, continue to heat up the winter rural tourism market, and meet the tourism consumption needs of the people, on the occasion of the coming winter of 2023, the Gansu Provincial Department of Culture and Tourism has launched 100 winter rural tourism route products with the theme of "Longshang Township Encounter, Igniting Winter Passion" in combination with tourism resources such as local and rural conditions, natural science popularization, agricultural experience, history and culture, ice and snow entertainment, folk festivals, and new features of rural revitalization.
Gansu Linxia Prefecture and Zhengfa Taishan Ski Resort ushered in ski enthusiasts Photo courtesy of Gansu Provincial Department of Culture and Tourism.
We have held the province's rural tourism route product promotion activities in winter for 3 consecutive years, and each promotion activity is not only an overall display of the province's winter rural tourism products, but also a warm invitation to guests from all over the world. The relevant staff of the Gansu Provincial Department of Culture and Tourism said that tourists from all over the country are welcome to come to Gansu to enjoy the winter scenery of the countryside, taste the local food, and appreciate the winter warmth of folk culture.
Fancy recommendation "with fire" new options for winter travel
The Yellow River falls into the sky and walks through the East China Sea, and thousands of miles are written into the chest. In the arms of the Yellow River, the central defender has the most preference for ......Recently, the "Ningxia 21 Scenery Travel Micro Variety Show Zhongwei Chapter" produced by the Department of Culture and Tourism of Ningxia Hui Autonomous Region was launched, and the beautiful scenery of Zhongwei attracted everyone's praise. "The most important thing you can't miss here is stargazing. When night falls, the desert is silent, lie quietly on a deck chair, and look up to see the ......, the home of the starsIn the travel micro variety show, the in-depth experiential travel team composed of "travel experts + bloggers + hosts + guests" promotes Zhongwei's unique local cultural and tourism resources to tourists from all over the world through beautiful pictures, and unlocks new ways to play tourism to the audience in the experience and perception.
Shaanxi folk culture is rich and unique, around the Lunar New Year, there will be a variety of folk experience activities in various places, and the temple fairs and lantern festivals around the country are also wonderful. The 'Xi'an City Wall Lantern Festival', 'Tang Furong Garden Lantern Festival', and Huaqing Palace's 'Tang Palace Lantern Festival', which have been held for 36 years, are all waiting for you to check in ...... upcoming Year of the DragonThis is a passage from the Shaanxi Provincial Department of Culture and Tourism to promote the winter tour of Shaanxi folk customs to all walks of life through a number of ** platforms. It turned out that in the middle of last month, the Shaanxi Cultural Tourism (Zhejiang) Promotion Conference hosted by the Shaanxi Provincial Department of Culture and Tourism was held in Hangzhou, and the on-site promotion of "Winter Tour Shaanxi" characteristic tourism routes and preferential measures attracted attention. After the promotion meeting, the Shaanxi Provincial Department of Culture and Tourism specially sorted out four types of winter tourism theme activities of "Winter Tour in Shaanxi, Snow and Flying Song", which were released on the whole network, inviting tourists from all over the country to come to Shaanxi to enjoy the beauty of winter rhyme.
Skiing, hot springs, performing arts, folk customs and other wonderful and related preferential information of Shaanxi's winter tourism have been released in dozens of cities in a luxuriant way. Among them, the ** version of "Long Hate Song", which has achieved a breakthrough of zero real-life performing arts in the north, and the live-action performance "Legend of Camel Bell", which can run, have attracted special attention.
Distribute "welfare packages" to stimulate consumer enthusiasm
The reporter learned from the Gansu Provincial Department of Culture and Tourism that in order to activate the winter and spring tourism market in Gansu, various cities in Gansu have launched a series of preferential measures. For example, some scenic spots in Qingyang City, such as Gyeongju Ancient City Scenic Area, Meridian Flower Valley Scenic Area, and Yiqu Baihuayuan Scenic Area, have issued announcements to implement a free admission policy for tourists. Dunhuang released the "Golden Eight Articles" of preferential tourism policies for winter and spring, including "gift packages" for cultural research, "big gifts" for tourists coming to Dunhuang, and "subsidy awards" for resident performances. Tianshui City has launched a one-ticket mutual tour activity in Maiji Mountain, Kongtong Mountain and Guan'e Gou Scenic Area, and a one-ticket mutual tour activity in Daxiang Mountain and Shuiliandong Scenic Area.
Meng Haoran has a poem: "The trees are green around the hot springs, and the dust covers the red at night." "Winter is also a great time to recuperate, and soaking in the hot springs in the warmth is a good choice. In order to speed up the recovery of the hot spring tourism market in Shaanxi, the official platform of Shaanxi hot spring tourism issued free hot spring subsidy coupons in the form of electronic coupons from November 23 to December 29, and put 100,000 hot spring subsidy coupons on the market.
Winter Tour Ningxia, Enjoy the Sunshine" 2023 Winter Tourism Launching Ceremony Photo courtesy of the Department of Culture and Tourism of Ningxia Hui Autonomous Region.
On December 2, on the occasion of the arrival of heavy snow, the 21st solar term of the Year of the Rabbit in the lunar calendar, the 2023 winter tourism of "Winter Tour in Ningxia and Enjoy the Sunshine" was launched. At the launching ceremony, the first Ningxia winter tourism promotional video was launched, which highlighted Ningxia's resources such as "the scenery of winter travel, the joy of winter travel, and the fun of winter travel", presenting the beauty of Ningxia's winter solar terms and the joy of Ningxia's winter travel. In order to create more "fun in winter" and "fun in winter" for citizens and tourists, the Department of Culture and Tourism of Ningxia also organized cultural and tourism enterprises in the region to carry out a number of winter travel activities and launch preferential policies for winter travel from December onwards, and related activities and discounts will continue until the end of February next year to create a happy, comfortable and safe winter tourism experience for the majority of tourists.
Draft: Qin Yi Participated in the writing: Cui Na, Qin Yi, Fan Haigang).
December 9, 2023 China Culture Daily
A special report was published in the first edition.
Shaanxi, Gansu and Ningbo provinces and regions use cold resources to ignite the enthusiasm for winter travel
Editor-in-charge: Chen Chen.