Written by丨Zhang Yuan.
Editor丨MeiqiEntertainment Value Officer Interpretation:
id:wenyujiazhiguan
Recently, your circle of friends must have been swiped by the "annual report" of major ** platforms, and the taste of listening to songs is becoming an "identity label" that more and more people are vying to post, and practitioners are undoubtedly happy to see this trend become a trend. However, for the ** industry, in addition to the "listening report" of thousands of people, it also needs an annual list that reflects the collective preferences of hundreds of millions of users.
Why Huawei's ** annual listWorth paying attention to?The annual list can not only become the vane of consumer trends and trendy culture, but also the "electrocardiogram" of the emotional state of the whole people, and also point out the direction for the next step of the industry. For brands that want to take advantage of the best marketing "free ride", the annual list is also an excellent entry point to gain insight into consumer psychology.
What kind of annual ** list is authoritative enough and has greater reference value for all parties in the industry?On the one hand, the publishing platform needs to have a national-level user base, so as to fully reflect the collective preferences of each circleOn the other hand, the platform should have a rich and trendy music library to meet all listening needs without jumping, so as to completely record all the user's listening dataFinally, the platform also needs to cover increasingly diverse scenarios, so as to present a new trend of user consumption.
Through a comprehensive investigation of the above dimensions, we find that the 2023 annual list recently released by Huawei** is particularly noteworthy.
First of all, as a monthly active user number of 2100 million, pure function, tonal neutral native ** application, Huawei** covers a wide enough spectrum **audience, the list is enough to represent the **taste of mass users**. Secondly, Huawei is not restricted by the "copyright barriers" between the world's most advanced platforms, and has reached cooperation with more than 100 well-known domestic and foreign companies, labels, and has a library of tens of millions of songs, covering Jay Chou, Eason Chan, Taylor Swift and other head artists, users can listen to the latest and hottest singles on the whole network for the first time, and easily control the popular vane. Huawei is becoming a one-stop platform for more and more users.
Finally, Huawei** has connected 15 types of terminals and applications, which can achieve seamless end-to-end switching, users have not only become accustomed to the full-scene ** experience, but also have a higher pursuit of high-definition sound quality such as spatial audio, representing the latest consumption trends of **trend groups.
Therefore, Huawei's 2023 annual list is not only created for platform users and enthusiasts, but also worthy of the attention of practitioners, and is an "authoritative summary" of this head platform's development trend this year.
It is both a content heat map
It is also a bellwether of technology trends
Huawei's 2023 annual list takes into account both content and technology, which is not only a "heat map" of domestic content in the past year, but also a "wind vane" of the evolution route of technology trends.
Among the popular new songs of the year, there are not only the ending song "Cage" of the summer phenomenal movie "Disappearing Her", but also the theme song "Everything is Not as Good as You" of the top-rated costume drama "Sauvignon Blanc", which shows the strong driving ability of film and television works for new songs. The popular single "Letting Go" in "The Voice of God" shows that the popular music variety is still an important channel for the public to discover freshness. Jay Chou, Deng Ziqi, and Phoenix Legend won the male singer of the year, female singer of the year and group of the year respectively, which means that the veteran artists still have unrivaled market appeal. The fact that the year** voted by users coincides so highly with the national hotspots also shows that Huawei** is a platform that comprehensively covers the preferences of the public**, and there is no "copyright shortcoming".
The refined operation of ** content has always been a major feature of Huawei**, which is also fully reflected in the 2023 annual list, in addition to the annual hot new songs, annual artists, annual member hit singles and other lists, there are also high-quality content lists operated by Huawei**.
In recent years, through joint operations with the National Centre for the Performing Arts, many first-class colleges and industry artists across the country, Huawei has made classical music a "new favorite" for young listeners, and achieved a revival in the era of streaming. The editorial team's "Private Selection" list "Editor's Recommendation of the Year" not only brings unexpected joy to the audience, but also conveys Huawei's attitude and temperature.
Of course, the most surprising thing for the industry is the two "technology stream" lists - "annual spatial audio hits" and "hi-res ultra-high sound quality hits", two of Huawei's "exclusive lists", which not only demonstrate the unremitting pursuit of the ultimate ** experience for users, but also strengthen the industry's confidence in the continuous investment in audio technology.
The reason for the establishment of these two lists is that Huawei has keenly captured the changes in user needs - immersive high-definition listening experience is becoming a "rigid need" for young users, and has become an important influencing factor for users when choosing the best platform and listening equipment. Users are increasingly pursuing not only the stereo surround feeling brought by spatial audio, but also the ultimate experience brought by high-definition lossless and ultra-high sound quality.
As the first platform to support the Audio Vivid audio codec standard, Huawei is committed to cultivating a high-definition spatial audio content ecosystem from the source, clearing the way for the popularization of spatial audio in terms of standards, technologies, and tools. At the same time, through cooperation with dozens of top record companies and labels at home and abroad, Huawei** is also introducing more head content into the spatial audio zone, and the number of music libraries has increased by as much as 300% in the past six months. Appearing on the list of "Spatial Audio Hits of the Year" are popular content such as Deng Ziqi's "The Wall Facer" and Zhou Shen's "Light", which are highly sought after by young users. The significant improvement of the listening experience and the continuous expansion of the music library have made Huawei's spatial audio enthusiastically sought after by users, who are willing to give priority to the spatial audio version of the song, and the enthusiasm of listeners is becoming a major driving force to promote the technological upgrading of the industry.
In addition to spatial audio, Huawei is also the first domestic streaming platform to set up a Hi-Res zone for operation, with a high-resolution million-level streaming music library of up to 192kHz 24bit, bringing listeners a sound quality experience like being in a recording studio. With the dual blessing of audio technology and professional-level operation, Hi-Res content is no longer only exclusive to middle-aged and elderly audiophiles, and the demand for payment and use of Hi-Res by users aged 18 to 24 is also increasing significantly.
Behind the annual listIndustry Responsibility and Business PotentialAt the end of each year, the reason why the major ** platforms are rolling out of the sky in the matter of "listening to song reports" is actually to compete for market influence, user stickiness and marketing ability in multiple dimensions, and establish a deeper emotional bond with users.
Huawei**'s release of the 2023 annual list this time is also a three-dimensional display of the platform's image - a "national-level" user base, a 10-million-level content ecosystem, and a full-scene immersive experience ......It also sends a positive signal to the outside world of further openness, cooperation and continuous technological innovation, demonstrating the sense of responsibility of a leading platform and ecological partners to work together to help the healthy and healthy development of the industry.
Through this annual list, we can get a glimpse of Huawei's key role in the industry after years of deep cultivation. Thanks to Huawei's strong software and hardware collaboration capabilities and the underlying support of the HarmonyOS system, Huawei is breaking down the strict barriers between carriers and platforms, bringing users a true full-scene experience, greatly expanding the imagination of consumption, and promoting the leap of the industry to the next stage. Lists such as the "Spatial Audio Hit of the Year" indicate that Huawei** is building a full-scenario-based content ecosystem, leading the entire industry to closely respond to users' "demand upgrades".
Not only that, but we also see the huge business potential of Huawei** from this list. Through the attribution of the classification list, it is not difficult for us to outline the portrait of Huawei's most active users: they are not only a large number of mainstream consumers, but also a group of people with their own unique tastes, an open mind, and a willingness to accept new things. Taking "New ** of the Year" as an example, covering four languages: Chinese, English, Japanese, and Korean, in addition to the popular Chinese Internet circle "Mountain Song Rare", behind "The Girl Has a Dream" is an increasingly awakened independent female group, "Globe" is a huge number of domestic two-dimensional groups, "NewJeans 2nd EP".'get up'shows the super popularity of the five generations of Korean girl groups in China.
This list reveals Huawei's high penetration rate among the most trendy and influential young people, and for any brand that wants to "play with" young people and establish an emotional connection with them, Huawei is a fertile marketing ground to be explored.
A good year-end list is not just a simple review of the platform's one-year data, but should become a "collective memory" cherished by all users, a "year-end memo" that records the development trend of the industry, and an "exclusive business card" that the platform penetrates into the minds of users. From this point of view, Huawei's 2023 annual list is truly a list that can benefit many parties, and it will also help it reach a higher level in the new year.