In May this year, there was a sudden explosion of popularity, which was sent by a restaurant owner in order to refund the money to customers who had recharged in the store. The owner of the restaurant is from the 'Cheese Intelligence Bureau' on Dongying South Road, and his surname is Du.
Boss Du said that he opened a restaurant called the 'Cheese Intelligence Bureau' in both cities, mainly selling hamburgers and some Western food. The business has always been very good, and the business is also very popular, and there are already more than 1w members.
However, in recent years, due to the impact of the epidemic and the sluggish economy, business has begun to decline, coupled with the increase in various costs, Boss Du plans to give up this store.
Many netizens questioned why they should give up this store when they have more than 1w members?
In fact, many membership systems are a way to collect funds, but after the membership system, customers use membership cards to spend, these money is not liquidity, so the boss said that now he can't make money every day, there is no more money to join, and now the rent is rising, many people have no money in their pockets, and few new customers enter the store to consume, and they can't hold on, itself lost more than 2 million, so I also hope that customers understand.
A reporter specifically consulted Boss Du, this refund has 55w, many bosses have run away, you are different, what do you think?
Boss Du also said that 55w himself is also very excited, after all, he has lost more than 2 millionBut I'm a businessman, and business can't do that. These members are their regular customers, although they don't have much to spread.
55w, involving more than 1w members, an average of 55 yuan per person, is not a lot of money, but Boss Du feels that if you just think like this, you will not return the money, which is not good.
Boss Du hopes that now he can tell each other when he sees **, saying that he is contacting for a refund, and there are too many people. Many people said that they were very conscientious and didn't want to return it, so they would continue to use it after the boss opened the store. It's really nice to have such a customer and the boss go both ways, and only such a boss is worthy of a prosperous business.
Boss Du said that although the store is closed now, he will continue to do catering in the future, and he will continue to work in this industry.
Many restaurant owners said that the restaurant industry has not been good recentlyNow a large wave of restaurants is open, and another wave of restaurants are closingHowever, the catering industry should have the least impact under the epidemic except for luxury goods, and the catering industry is a relatively affordable way of entertainment.
The main reasons why the owner wants to close the store are profit margins, rent, number of customers, and doing a food businessThe first thing is to ensure that the cost is not too high, otherwise it will not be a healthy development for the business.
Secondly, rent is a big problem, many rents have risen to an outrageous **, so you have to transfer the location of the restaurant, if the distance is close, it is fine, if the distance is far away, there are no old customers who are not easy to raise.
Finally, the number of customers is a process of slow accumulation, and it is difficult for a newly opened restaurant to accumulate a lot of popularity at onceAfter all, there are many restaurants now, and the competition is too great.
Is the restaurant industry not doing well?In fact, many small restaurants that are not good-looking have been very profitable, such as breakfast shops, noodle restaurants, baked cake stalls, and snack stalls are very stable.
Breakfast, which is eaten every morning, is not too bad, and the customer supply is basically stableBusiness is not affected by other factors on a daily basis.
The noodle restaurants in the north can be said to stand all year round, and every northerner is indispensable for a few meals a week. In winter, the noodles are even more lively, and all kinds of beef noodles, stewed noodles, ramen, and so on are very good.
The taste of the snack makes you forget to return. A lot of the time, I'll crave it. Snacks are not only flower nail noodles, but also crayfish, snail noodles, etc., and you will want to eat them immediately when you think of them.
Haircut, beauty, fitness three members.
There are members in the bank, why do you think of these three first? Membership in these three industries accounts for the highest percentage of overall revenue, mainly prepaid. That is, you have to top up your money before you can spend it.
Now basically, when you go in to consume, you ask if you are a memberIf you are not a member, you will be asked to apply for a card directly. Membership cards attract consumers to apply for prepaid cards with stored value and pre-deposit, which has become a common marketing method for merchants.
There are many places where there are gym routines, and the root of the gym running is to let consumers recharge tens of thousands of annual cards or personal training cards, and the gym is for the best fundsYou can open a new gym in another place and quickly collect a sum of money.
The reason why many gyms close down is that they miscalculate external funds, fail to have a large amount of money to fill the broken capital chain in time, and don't want to pay too much, so they run away.
In recent years, gym routines have been commonMany gyms are very "experienced" old gym operators.
The refund method of the membership system is different: face-to-face refund, requiring SMS to send *** code for refund,Retain a large number of active customers, and when the new store opens, there is an accumulation of old resources, which can better develop rapidly.
You can notify customers in person, like this, send ** online for your members to see, and ** notify them at the **number registered in their previous members**, so that they can come directly to the store to settle or consume as soon as possible.
If you want to close the store and take over the store, the content is the same, and you must do a good job of handover. Many fruit shops and gyms are only known to change people after changing the signboard, and it is best to return their members directly, so that the new boss will not have hidden dangers.
The membership system itself is a marketing tool for merchants. Very membership: to attract customers. Our common charge 100 get 55 free, member discount offers, membership card points to give gifts, etc.
There are also many members who do have hidden dangers, such as charging 300 members and getting 200 free in many shoe stores. This kind of many people are not directly deducted from the membership card every time they are used, but can only be discounted by 100, which can be discounted 5 times.
There are also many membership cards that have a number of times, such as a card five times a week, and they can't be used once the time has passed, and this kind of card can't be used. However, the card itself is very affordable to use each time**, but you can't choose the time by yourself, which is also a certain limitation.
There are also many recharged membership cards that some products cannot enjoy discounts, netizens said:
In fact, there are still many conscientious businesses, and many of them are local and their homes are here, and many people will also explain the reasons for the closure, and return the money that their members have deposited here in time.
A real businessman will not be defeated once, but learn a lesson, accumulate experience, reopen a store, and with the already accumulated customer base, it is not a problem to open the market quickly.
Many members are recharged, and there are basically 300 recharge and 100 freeIt is understandable that members will be refunded on a pro-rata basis when they are refunded.
There are also bosses who will refund all membership fees before the store closes, and the unused products will be directly sent to customers who have supported them for a long time.
When applying for a prepaid card, that is, a membership card, you can shop around and choose the one that suits you better.
If you buy a prepaid card, it is best to ask if you can get a refund halfwayIt is best to have a written agreement to ensure that you can use the time frame and the financial compensation clause that cannot be used normally due to the merchant's reasons.
Finally, keep the evidence and the written agreementIn this way, in the event of a dispute, you can use the law to defend your rights and interests.
Many consumers have encountered this situation already. Indicates that it is difficult to get a refund. There are also many people who think of various ways to get a refund.
Whether it's "hype" or really wanting to refund the money, this matter is a good thing for the members who recharge with him, at least there is no financial loss. Even if it is "hype", it is a beautiful talk to be able to drive a wave of character**. It can make more businesses not transfer the pressure to consumers when facing bankruptcy, but be more responsible, so why not have more such "hype"?
【Disclaimer】The article describes the process, **all** on the Internet, this article aims to advocate positive social energy, no vulgarity and other bad guidance. If there is any copyright or character infringement issue, please contact us in time, and we will delete the content as soon as possible!If there is any doubt about the incident, it will be deleted or changed immediately after contact.