"Five-flowered horses, daughters, Hu'er will exchange for wine. ”
A good year must be remembered, the most orange, yellow, orange and green. ”
Mo Ci sits in the sky with candles, and tomorrow is lovesick across the smoke. ”
Across time and space, a high-level aesthetic dialogue was staged. Li Bai, Su Shi, and Wang Yangming, three giants, made a "comeback" on the same stage with the blessing of AI technology, launched an aesthetic dialogue across ancient and modern times, and explored the soul of aesthetics that has been inherited from ancient times to the present.
From December 8th to 9th, the "Aesthetics in Wine, Beauty in Wine" Shuijingfang Jingtai Aesthetics Ceremony was held in Shenzhen. At a time when the liquor industry has entered a period of adjustment, liquor brands are facing multi-dimensional challenges. Shuijingfang uses an artistic feast of wine and aesthetics to integrate innovative elements into the consumer experience, which is expected to lead the liquor industry into a more beautiful era in the period of reshaping and transforming the market competition order.
The top stream gathers to respond to the questions of the times with aesthetics.
At the Shuijingfang Jingtai Aesthetics Ceremony held this time, Shuijingfang joined hands with a number of well-known creators of China Oriental Performing Arts Group to create an immersive aesthetic conception experience show - "Drunken Brocade Picture", which slowly unfolded from the human scene woven by a skillful Shu brocade craftsman, and integrated the "aesthetics in wine" of Shuijingfang Jingtai with Chinese aesthetic culture, presenting a life picture that is connected with wine as a clue.
What's even more amazing is that cutting-edge technology makes time travel a reality. AI "invited" three ancient aesthetic "top streamers" - Li Bai, Su Shi, and Wang Yangming to the stage to talk about the mystery of aesthetics. Wang Yangming believes that throughout the ages, those who can achieve success are nothing more than people who put their minds into action and do their best. Su Shi's life has been up and down, but he can always turn suffering into sweetness. In his eyes, it is the moment of human affection that constitutes the beauty of daily life. Li Bai, who has always pursued freedom and dreams, believes that fine wine has always been born for a better era.
What makes the "top streamers" remember is the beauty of life, and it is also the deepest resonance in everyone's heart in the current era. At the moment when liquor has entered the era of aesthetics, Shuijingfang comes with the humanistic heritage and aesthetic essence, refining the fragrance of time into a glass of fine wine, using the innovative interpretation and transmission of "aesthetics in wine" in Jingtai, breaking the problem with aesthetics, establishing a more effective emotional link with consumers, and firmly engraved the word "beauty" in the brand.
Culture-based, refining the aesthetic model of Chinese liquor.
In fact, this aesthetic festival is a look back and commemoration of the past, and it is also a look at the future from a new starting point.
In 1998, the archaeological excavation of the Shuijing Street Liquor Fang site in the center of Chengdu City was not only selected as one of the "Top Ten New Archaeological Discoveries in the Country", but also listed as a national key cultural relics protection unit in 2001. In 2006, the Shuijing Street Distillery site was officially included in the preliminary list of China's application for world cultural heritage. In 2008, the traditional brewing skills of Shuijingfang wine were announced as a national intangible cultural heritage.
Shuijingfang, which has been inherited for more than 600 years, has a better life as the foundation of its aesthetic heritage. While inheriting the traditional Chinese culture, each process of Shuijingfang is also constantly innovating and constantly adapting to the needs of today's people's lives.
Song Shuyu, chairman of the China Liquor Industry Association, once said that the beauty of fine wine lies in the material and the spirit. Fine wine has witnessed the development of history and the accumulation of civilization, and is also infiltrated with the fragrance of culture and the inheritance of civilization. The beauty of wine lies in ecology, flavor and culture, inheritance, time, drinking, and civilization. Let the iterative upgrading of fine wine be built on the carrier of material inheritance, and let the beauty of fine wine be rooted in the background of profound culture.
In the nourishment of Chengdu's more than 600 years of accumulated cultural heritage and aesthetic essence, under the ultimate ingenuity of a lifetime only to make good wine, and in the desire for innovation and the courage to innovate, Shuijingfang Jingtai can set a precedent in the industry and create aesthetics in wine.
In the new era, brands will meet more complex challenges, which are constantly injected with new "variables", and brands can only find their own foothold if they continue to innovate and achieve "the beauty of each". Shuijingfang Jingtai will further deepen and solidify the "aesthetics in wine", realize the breakthrough of the brand, and build the moat of the brand, so as to have the confidence to pass through the cycle in the tide of the times.
The well platform is ascending, and the sword refers to the "marketing war" of the Spring Festival
As the pioneer of China's high-end liquor market, Shuijingfang Jingtai has created a new process of "one unique and two fragrant" aromatic liquor with the unique flavor of "sweet and moist" liquor. More than 20 years ago, Shuijingfang Jingtai was launched, and since then, Shuijingfang has continued to improve its technology, make breakthroughs in quality, and let the "aesthetics in liquor" continue to empower the brand and become a representative of the innovative expression of Chinese liquor.
In order to consolidate the position of the core single product of the well platform, Shuijingfang has continuously improved the product line of the well platform. In the aesthetic ceremony, Shuijingfang unveiled a new product of the Jingtai series - Jingtai Yipin, which added elegance while continuing the sweet, full and moist characteristics of Jingtai liquor.
The new product of Jingtai is also the sublimation of the classic single product of Jingtai. From the mouth to the packaging, Jingtai Yipin has achieved aesthetic transcendence, released the aesthetic spirit of the brand, and at the same time, as a continuation of the aesthetic foundation in the wine, Jingtai Yipin has once again strengthened the public's awareness of the connotation of the Shuijingfang Jingtai brand.
The holding of the Shuijingfang Jingtai Aesthetics Festival has also aroused the attention of the industry and outside the industry to the upcoming Spring Festival marketing war. Industry insiders pointed out that as the industry is in a period of adjustment, this year's liquor Spring Festival marketing competition may be unprecedentedly fierce. As an important brand activity at the end of the year, the Shuijingfang Jingtai Aesthetics Festival not only builds momentum for the Spring Festival marketing of Shuijingfang and Jingtai in advance, but also enriches the aesthetic connotation of products in advance and seizes the minds of consumers during the Spring Festival when consumers pursue both quality value and emotional value, and the market performance is worth looking forward to.
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