In China, liquor has a profound historical and cultural heritage, and with the diversification of consumer demand and the fierce brand competition, the liquor industry is ushering in a new round of adjustment, and the challenges are huge. Among them, Shuijingfang, which has a profound heritage of more than 600 years, stands out, and its performance has gradually increased this year, achieving double-digit growth in revenue and profit in the third quarter, which has been affirmed by Ai Enhua, general manager of Shuijingfang.
In the large cycle of market depth adjustment, Shuijingfang was able to achieve outstanding results, which is not unrelated to its unique brand advantages, innovative marketing strategies and user-centered business philosophy. In order to better meet the diversified needs of consumers, Shuijingfang continues to explore and innovate, starting from product quality, marketing strategy, channel expansion and other aspects to achieve multi-dimensional user emotional links, so as to enhance consumers' sense of identity with the Shuijingfang brand.
The scientific research achievements of the Shuijingfang team are eye-catching. According to the latest research results, more than 250,000 functional genes have been identified, the mystery of the ancient strains in the ancient cellar pond has been solved, 103 potential new microorganisms and 37 special fragrance metabolism pathways have been discovered, and the path to improve product quality has been continuously explored. At the same time, the introduction of advanced production equipment and liquor making technology, and constantly optimize the product formula and production process to ensure that the quality of each bottle of Shuijingfang liquor reaches the highest standard.
Shuijingfang also actively promotes a diversified marketing strategy, deeply integrates the liquor industry with other fields, and realizes the diversified development of its business through the "liquor +" model. For example, "Baijiu + Culture", Shuijingfang takes "inheriting and innovating the aesthetics of liquor for 600 years, promoting Chinese aesthetic culture, and creating a better life for the people" as its brand mission, and follows the "combination of tradition and modernity, art and technology, culture and economy", and strives to create high-quality, high-grade and high-quality products. In terms of "liquor + sports", Shuijingfang has in-depth cooperation with big IPs such as China Ice and Snow Conference and WTT World Table Tennis Federation to carry out marketing activities covering multiple high-end circles. This year, Shuijingfang Museum joined hands with the Chengdu Universiade as the official businessman of the Chengdu Universiade city characteristic culture to interpret the "600 years of living inheritance" to the world.
Putting user experience in the first place, and constantly inheriting and innovating liquor, it demonstrates Shuijingfang's strong brand strength and innovation ability in the market competition. Looking forward to the future, Shuijingfang will continue to take innovation as the foundation, break through the traditional shield, integrate the development of the two, and launch liquor products that are more in line with consumer needs.