In the era of digital intelligence, the cultural tourism industry is also exploring new technologies, among which the encounter with virtual digital humans has not only given birth to new marketing models, but also created new scene experiences. In particular, the interactivity, personalization and immediacy of digital humans have made it a new business card for the promotion of urban scenic spots, helping to expand the marketing boundary, service ability and management perimeter of the cultural tourism industry.
Today I will bring you about itImagine the digital empowerment of the construction of smart cultural tourism, when the digital human of cultural tourism is applied to the development of smart cultural tourism, what kind of sparks will collide?
Virtual Digital Human,City Scenic AreaImage spokesperson
The virtual image spokesperson of the city scenic spot can be used as an important image representative of the promotion of the city scenic spot, and show the unique charm of the scenic spot through various first-class platforms and activities. Virtual digital humans can become the protagonist of tourism promotional videos and advertising activities to attract the attention and interest of more tourists.
Innovate the form of cultural tourism services and explore more possibilities for scene interaction
Digital virtual humans have gradually assumed the role of "guides" in the development of cultural tourismThrough the multi-modal interaction between the "digital virtual human" and the user, the "face-to-face" real-time interaction and communication with low latency is realized, and the intelligent services such as intelligent guides, intelligent customer service, and cultural explanations are provided for tourists to create an immersive interactive experience.
WisdomYesGuided tour
Relying on digital twins, 5G and other information technologies, the scenic spot is presented in the form of three-dimensional dataFocusing on the six elements of eating, living, traveling, traveling, shopping, and entertainment tourism, two navigation guides of "virtual travel" and "on-site travel" are constructed for tourists.
Users can choose according to their own needs, and click "Virtual Tour" to directly enter the map mode"Field trip" is to enter the main interface and follow the route recommended by the digital person to explore. This intelligent self-guided tour guide model will enhance the diversity, autonomy and interaction of tourists in tourism activities.
Smart customer service
Based on the intelligent explanation system, one-to-one digital human customer service is customized for the scenic spot。The virtual digital human is embedded in the VR panoramic display screen, and the resources around the city are integrated to provide tourists with convenient services such as eating, drinking, playing, clothing, food, housing and transportation, and solving the problem of manual service shortcomings in the scenic spot and improving the operation efficiency of the scenic spot through "voice wake-up" and "click".
Standard dissolution
The application of virtual digital humans to the cultural tourism industry carries the mission of disseminating the city's excellent traditional culture. For example, the virtual promotion officer of the museum, "Wen Yaoyao", stores the development history, cultural relics and cultural connotations of each museum, and explains the cultural stories behind the treasures of the exhibition halls. As the ambassador of the cultural and museum industry, "Wen Yaoyao" will go international for overseas visits and exchanges, and spread China's excellent communication culture.
For scenic spots, "digital virtual humans" can be used as a supplement to offline tour guides, achieve face-to-face real-time interaction with tourists, and explain the stories behind the ancient buildings and cultural relics of Tongcheng to tourists with multiple images, creating an immersive interactive experience.
In addition, it is possible to provide a more user-friendly service to visitors and visitors from all over the world by creating multilingual versions of voice interactions. The development of online tour guides not only breaks through the time limit, but also provides round-the-clock services to meet the individual needs of tourists.
The virtual digital human of cultural tourism represents the brand value of cities and scenic spots, brings the fresh power of the integration of technology and culture to the traditional cultural tourism industry, and creates a unique consumption experience for users. Looking forward to the early encounter between smart cultural tourism and digital people!