With the increasing prosperity of the global e-commerce market, the expansion of TikTok e-commerce in overseas markets is also accelerating. Recently, according to 36Kr, TikTok e-commerce has set a GMV target of $50 billion for 2024, more than double last year's target of $20 billion, showing the ambition of TikTok e-commerce, and also reflecting its ability and confidence to explore overseas markets.
At present, the GMV of TikTok e-commerce in Southeast Asia has exceeded 13 billion US dollars, of which the Indonesian market has exceeded 4 billion US dollars, and the Thai market has also reached about 3.5 billion US dollars. These figures show that TikTok e-commerce is performing very well in the Southeast Asian market, while also laying a solid foundation for future growth.
In the rapid development of TikTok e-commerce, Chinese overseas merchants play an important role. They use the TikTok platform to showcase their products through short** and live streams, interact with users, and increase brand awareness and sales. In order to make better use of the TikTok platform, Chinese overseas merchants can consider the following suggestions.
Use the AnyTikTok platform to build an overseas TikTok road
AnyTikTok provides a convenient solution for Chinese TikTok live streaming merchants going overseas to get T**. Merchants can choose the overseas TikTok road they need through the AnyTikTok platform, not only the T** road in Southeast Asia, but also the T** road in the United States, the United Kingdom and other countries. It helps cross-border merchants to quickly build TikTok's overseas network and operate TikTok accounts. This not only reduces operational costs, but also improves the security and stability of the account. At the same time, overseas merchants can use the tools and technical support provided by the AnyTikTok platform to better understand and grasp TikTok's algorithm and user behavior, so as to improve marketing effectiveness and conversion rate.
Use short** and live streaming to improve your brand**
Short ** and live broadcast are the main content forms on the TikTok platform, and they are also an important means for merchants to improve their brand **. Merchants can create fun, engaging short** to attract users' attention and increase brand awareness and trust through interaction and feedback with users. At the same time, merchants can also use live streaming to display products, answer user questions, enhance user engagement, etc., so as to increase sales conversion rate.
Optimize your marketing strategy and increase conversions
In addition to short** and live streaming, merchants also need to optimize their marketing strategies to increase conversion rates. This includes developing a sound strategy, choosing the right product type, optimizing product descriptions, and more. At the same time, merchants also need to pay attention to user feedback and needs, and adjust products and services in a timely manner to meet user needs and improve user satisfaction.
TikTok's e-commerce target from $20 billion to $50 billion indicates the huge development prospects of overseas markets. Through the AnyTikTok platform to build overseas TikTok channels, the use of short and live broadcasts to improve brand popularity, optimize marketing strategies and other means, Chinese overseas merchants can better grasp the opportunities of the TikTok platform and gain a larger market. With the development of TikTok e-commerce and the development of overseas markets, we look forward to more Chinese merchants going overseas to succeed on the TikTok platform.