Sanqin***full** newsEight years of eventful years, overcoming thorns and thorns, eight years of intensive cultivation, striding forward. On December 18, 2023, Jiuzang Xifeng Liquor ushered in the 8th anniversary of the brand's establishment, and Seven Wild Bull Trading held the 2023 annual ceremony of Jiuzang Xifeng Liquor in Xi'an, reviewing the development process of the Jiuzang Xifeng Liquor brand, sharing the proud achievements of Jiuzang Xifeng Liquor in 2023, and commending partners, businessmen and employees in 2023. Nearly 1,000 people from all over the country, including Jiuzang dealers, businessmen, experts and representatives of Xifeng Liquor, participated in the event to bless and witness the "new height of Fengxiang" created by "Jiuzang". Sanqin***Quan** reporter interviewed and reported on the spot.
The wind and rain of the past eight years is an experience, a baptism, an inspiration, and a mission. Niu Xuejun, chairman of Shaanxi Seven Bison Business and Trade Co., Ltd., and the creative planner of the whole process of Jiuzang Xifeng Liquor brand, introduced when reviewing the development process of Jiuzang Xifeng Liquor, Jiuzang Xifeng Liquor was born in 2016;In 2017, advertisements were published on CCTVIn 2018, it sponsored many large-scale sports events such as the "China Detachment" International Football Match of the Chinese Football Association and the Tongchuan Zhaojin Half MarathonIn 2019, sponsored the "Jiuzang Xifeng Night" Youmei Live Stars ConcertIn 2020, more than 10,000 love activities were carried out, more than 30,000 boxes of Jiuzang Xifeng Liquor were donated to front-line anti-epidemic personnel, and the high-end strategic product "Jiuzang No. 1" Xifeng Liquor was launchedIn 2021, Jiuzang Xifeng Liquor will open the brand road of "East to West, South to North", and the provincial version of Jiuzang Xifeng Liquor will be officially launched, opening the road of national brand layoutIn 2022, Jiuzang Xifeng Liquor donated 1 million yuan to the epidemic prevention and control headquarters of Lianhu District, Xi'an;In 2023, a working meeting will be successfully held in Shenzhen, the launch ceremony of the high-speed rail brand will be held at Xi'an North Railway Station, and the new office building will be moved.
Over the past eight years, Jiuzang Xifeng Liquor has been adhering to the spirit of hard work, pragmatism and intensive cultivation, insisting on continuous efforts in brand building, channel construction, terminal deep cultivation, advertising, cultural empowerment and other aspects, taking every detail very seriously, and always maintaining a state of excellence.
Niu Xuejun summarized the three magic weapons of Jiuzang Xifeng Liquor, that is, quality self-confidence, and always unswervingly follow the high-quality Fengxiang routePractice long-termism in brand promotion, and have been in a strong state of brand advertising for many yearsMarketing confidence, for any project that needs to be implemented, it is never just talking, but doing what it says.
At the ceremony, Xuan Baoguo, president of Shaanxi Sugar and Liquor Non-staple Food Circulation Association, and Zhou Yanhua, deputy general manager of Shaanxi Xifeng Liquor Co., Ltd. and chairman of Shaanxi Xifeng Liquor brand operation, spoke highly of Jiuzang Xifeng Liquor. Xuan Baoguo said that in 2023, under the influence of factors such as the economic environment and insufficient consumption momentum, Shaanxi Seven Bison Business and Trade will buck the trend, adhere to the real gold brand, and do the market in a down-to-earth manner.
As an excellent sub-brand of the Xifeng Liquor family, Jiuzang Xifeng Liquor has led the sales for many years and has performed very well. Zhou Yanhua said that Jiuzang Xifeng Liquor relies on the strong brand endorsement of Xifeng Liquor and continues the high-quality brewing process of Xifeng Liquor, with excellent qualityJiuzang Xifeng Liquor has accurate market positioning and product positioning, which is a powerful starting point for the development of Shaanxi and other provincesJiuzang Xifeng Liquor has an excellent operation team led by Niu Xuejun, which has given Jiuzang Xifeng Liquor wings to take off.
At the event, Yu Gengzhe, professor and doctoral supervisor of the School of History and Culture of Shaanxi Normal University, gave a speech on the theme of "Wine and the Spirit and Health of the Chinese".
Xu Wei, Chairman of HeyGears Consulting Group and Founder of Brand Competition Strategy, shared "Opportunities and Challenges for the Innovation and Rise of Aroma Category in China's Wine Industry". He proposed "soy sauce wine fever: thunder rolling to the left, the sea and sky to the right" and "fragrance rises: the rise of the upper production area;Downward brand rebirth"""Strong fragrance stability: forward category differentiation;backward stable upgrading", "Fengxiang chasing: the production area enterprises are upgrading, and the fragrance quality is improved" and other views. He believes that the "Jiuzang" of Jiuzang Xifeng Liquor is a value, a good concept, a good quality, a good process, and a good choice.
At the conference, She Liying, financial director of Shaanxi Seven Bison Trading, read out the list of award-winning distributors of Jiuzang Xifeng Liquor in 2023. Many awards were presented on the spot, such as the Jiuzang Superstar Award, the Jiuzang Star Award, the Jiuzang Star Award, the Jiuzang Rising Star Award, the Market Contribution Award, the Performance Leap Award, the Model Market Award, the Special Contribution Award, the 15-year Loyalty Award, the 10-year Loyalty Award, the Best Partner Award, and the Outstanding Employee Award. The leaders and guests attending the meeting were excellent dealers, partners, businessmen and outstanding employees.