With the improvement of people's living standards and the enhancement of health awareness, the tonic market has shown strong demand and huge potential, and it is showing a growing trend. This also shows the rapid development and broad prospects of China's tonic industry.
Tasting, focusing on nourishment, exploring more diversified and flexible business models, shaping the value of products in more dimensions, exploring consumer groups, and continuing to broaden the boundaries of the nourishing industry.
100 billion tracksMassive demandThe tonic market continues to climb
In recent years, the tonic industry has gradually become more popular. According to reports from domestic and foreign market research institutions, the size of China's tonic market is expected to reach more than 100 billion yuan in 2023, a year-on-year increase of about 20%. In addition, the young consumer base of China's tonic market is also growing rapidly, and the number of young consumers is expected to reach more than 200 million in 2023. Yes, the tonic industry in China will become an eye-catching blue ocean market.
Gift industryTonic accounts for an important proportionDiversification has become a trend
The gift becomes a personalized label for the giver. In 2023, with the development of social economy and the continuous upgrading of consumer demand, China's gift economy industry is facing new challenges and opportunities. According to the survey, the analysis of the business model and investment opportunities of China's retail gift industry from 2023 to 2029 shows that the market size of the gift industry has grown steadily, of which nourishing products occupy an important proportion.
The importance of tonic as a gift is becoming increasingly prominent. With the emphasis on health and wellness, tonic products such as bird's nest and ginseng have become popular gifts. These products not only have high nutritional value, but also improve the quality of life of consumers. According to the data, in 2023, tonics will account for more than 20% of the gift economy.
Multi-channel demand changesThere is a need to open up new directions in business
Today's consumption of tonic products is characterized by abundant information, rapid consumption decision-making, and strong early adopter psychology. Therefore, enterprises should not be confined to a single point of contact, but also need to open up new directions in business, grasp the habits of consumer catalysts, go deep into various scenarios of consumers' lives, and expand more channels to establish contact with consumers.
Entering traditional physical supermarkets can provide consumers with high-quality goods and services;In-depth gift channels can focus on creating value for consumers. The integration of physical supermarkets and gift channels is to complement each other's product categories and give consumers more experience.
Focus on nourishmentTaste the multi-channel layout
Nourishing Industry Service Platform Tasting, keeping the original intention, forging ahead, constantly practicing and promoting the development of the nourishing industry, determined to broaden the boundaries of the nourishing industry, providing diversified channels, and benefiting the majority of consumers.
Category innovationProduction-oriented
Since its establishment, Tasting has promoted bird's nest to become a major category through intelligent production. Creating bird's nest is more than just bird's nest. Tasting, seize the subdivision track in product innovation, and build a logical product matrix, covering: instant bird's nest, freshly stewed bird's nest, instant fish maw, bird's nest fish maw porridge, food and nutrition products, functional drinks, etc.
Quality assurance, landing nourishes life
With 20,000 intelligent factories, 100,000-level dust-free workshops, and 6+ intelligent production lines, the tasting deduces the true colors of intelligent manufacturing workshops. Advanced production equipment, intelligent production technology, efficient management system, and scientific quality control make product quality more guaranteed.
Tasting is committed to building a platform for nourishing the whole value chain, covering multiple channels, entering high-end supermarkets, standard supermarkets or gift channels, and striving to present personalized customized solutions, integrating exclusive elements, highlighting unique taste, and bringing beautiful nourishment into thousands of households.
*Customization: Through richer category resources, more convenient procurement methods, and a more flexible ** system, the tasting creates a "one-stop" preparation experience, making the purchase more worry-free, assured and comfortable.
Supermarket sales: Tasting fully exerts offline supermarket cooperation, and the products reach high-end supermarkets and standard supermarkets across the country, so that more nourishing and good things can enter more consumer families, relying on rich product lines and high-quality product quality, to bring more new experiences in consumption scenarios to everyone.
Corporate gift customization: Each enterprise has its own brand culture, brand value, brand image and brand tonality. How to fully display their own brands has become a common demand for enterprises to choose gifts.
Tasting gifts are based on demand, and a professional team provides planning, design, production and other services to create gift customization solutions for enterprises, create use scenarios, and meet diversified gift customization needs.
Holiday gifts: Tasting provides high-quality holiday gift customization, such as birthday banquets, wedding gifts, holidays, New Year, etc., according to preferences, needs and creativity, to create exclusive product portfolios and packaging, so that holiday gifts are more intimate and meaningful.
Super lineup, dressed up. The tasting institute creates, the taste is resistant, the beauty is the best, and the meaning is eternal, which carries the beautiful hope of the tasting for life, and also embodies the development concept of the tasting to build a nourishing fortress for users with high-quality products and land the aesthetics of life.