For inquiries, please click on the avatar to pin the top !! article
With the prosperity of e-commerce, the price control industry came into being. Price-controlled companies have sprung up, providing price-control services on various platforms, such as **, Pinduoduo, etc. As the name suggests, price control is the control of the product. In mainstream e-commerce platforms such as **, JD.com, Pinduoduo, etc., due to the huge number of users and abundant traffic, many stores maliciously reduce ** in order to attract customers, disrupting the ** system of manufacturers.
So, what are the pros and cons of price control?
First, from the consumer's perspective
1.Price control can reduce the product** and help consumers save on purchase costs. However, if it is too high, consumers may choose other** lower goods, which is not good for price control.
2.If there is confusion of products on the e-commerce platform**, the store may sell informal products to reduce costs, which will seriously affect the shopping experience of consumers. After the price control, the quality of the product will be guaranteed, and the rights and interests of consumers will also be safeguarded, which is a favorable aspect of price control.
Secondly, from the manufacturer's point of view:
1.Failure to control prices may lead to higher sales volumes, which in turn will increase the manufacturer's profits. But this increase in sales has come at the expense of long-term market stability and product reputation.
2.Long-term low-price competition will damage the credibility of the product and is not conducive to the long-term development and promotion of the product. In the long run, a larger market could be lost.
On the whole, price control is more conducive to the long-term stability and development of the market. A good e-commerce environment can not only make consumers shop happily, but also promote the long-term development of the brand. Therefore, price control is an indispensable part of the development of e-commerce.