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With the advancement of the times, the way medicines are purchased has changed, not only in physical pharmacies or hospital clinics, but now also through online platforms.
However, the problem of drug price control is becoming increasingly prominent, and price control is an important task for drug brands.
1. The importance of drug price control and the possible harms:
1.Protect brand image and reputation: Drug price control can avoid brand image damage caused by too low ** and maintain a good reputation.
2.Maintain market order: Drug price control can prevent unfair competition and maintain a level playing field in the market.
3.Ensure product quality and safety: Reasonable drug pricing can ensure that drug manufacturers can provide high-quality and safe products, and avoid compromising product quality due to low prices.
4.Protect the rights and interests of consumers: Drug price control can prevent consumers from purchasing counterfeit and shoddy drugs due to low prices, and protect the rights and interests of consumers and health and safety.
Second, the correct way to deal with the indiscriminate price and low price of drugs:
1.Strengthen channel management: Cooperate with e-commerce platforms to strengthen the review and supervision of drug sales merchants, raise the threshold, and reduce the sales of unauthorized merchants.
2.Strengthen supervision and punishment measures: Establish a sound regulatory mechanism to impose severe penalties on businesses that sell drugs in violation of regulations, including fines and store closures.
3.Strengthen brand publicity and education: Through publicity and education activities, improve consumers' ability to identify counterfeit and shoddy drugs, and enhance consumers' awareness of drug purchase.
4.Strengthen cooperation with third parties: Cooperate with third parties to jointly crack down on the problem of indiscriminate prices and low prices of drugs, and jointly maintain market order and consumer rights and interests.
3. Precautions for drug price control:
1.Comprehensive use of various means: drug price control is a complex problem, which requires the comprehensive use of various means such as supervision, cooperative management, publicity and education.
2.Pay attention to the scale of the platform and the threshold for merchants to enter: For large-scale e-commerce platforms such as Pinduoduo, it is necessary to strengthen the review and supervision of merchants, raise the threshold, and reduce the sales of unauthorized merchants.
3.Understanding consumer needs: Consumers' pursuit of low-priced goods is an important reason for the problem of indiscriminate prices and low prices of drugs, and brands need to understand consumer needs and provide reasonable strategies and differentiated products.
4.Compliance with laws and regulations: In the process of drug price control, brands need to comply with relevant laws and regulations to ensure that price control measures are legal and effective.
Fourth, the steps of correct price control of drugs:
1.Submit a complaint about the illegal link on the platform: If the link to the illegal sale of drugs is found, the brand can report it through the complaint channel provided by the platform.
1.Platform Audit: The platform will review complaints, verify violations, and take appropriate measures.
2.The processing period is 5-7 working days: the platform will process the complaint within a certain period of time and give the result.
3.The result is generally the deletion of the illegal link: if the complaint is true, the platform will delete the illegal link and prevent the illegal sale of drugs.
4.If the seller is willing to cooperate with the management, the seller can choose to withdraw the lawsuit according to the manufacturer's requirements: If the seller appeals and is willing to cooperate with the management, the brand can choose to withdraw the lawsuit according to the manufacturer's requirements.
In short, brands need to take measures to control prices online according to their actual situation, so as to effectively protect their interests and brand image.
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