A few days ago, iResearch released the "2023 China Folding Screen Mobile Phone User Insight Report", which conducted a survey on the consumer portrait, use needs and future expectations of folding screen mobile phones. From the report, it can be seen that Samsung's new generation of folding screen flagship Galaxy Z Fold5 is worthy of being a benchmark for folding screens, which perfectly fits the needs of users and the future development trend of folding screen mobile phones, and forward-looking meets users' expectations for folding screen software innovation.
Folding screen mobile phones are growing rapidly, and horizontal folding screens are more concerned
According to the report, the number of existing users of folding screen mobile phones has increased by 68 from January to August 20238%。From the perspective of user attention, the attention of existing users to horizontal folding screen mobile phones is as high as 852%。The visual experience and Xi work efficiency improvement brought by the large screen are important reasons for users to pay attention to this type of model.
Samsung is the pioneer and leader of the folding screen mobile phone category, and in 2019 launched a horizontal folding screen model - Galaxy Z Fold. Subsequently, based on the insight into user needs, Samsung continued to optimize and upgrade the Galaxy Z Fold series, and the Galaxy Z Fold 5 has a full large screen and mobile productivity experience.
The Samsung Galaxy Z Fold5 is equipped with up to 7The 6-inch ultra-large inner screen features an upgraded second-generation Dynamic AMOLED display that supports 1750 nits of peak brightness and 120Hz adaptive refresh rate for bright, clear, accurate colors and smooth top-of-the-line images. At the same time, the Samsung Galaxy Z Fold5 has further upgraded multitasking capabilities, bringing mobile productivity far beyond that of previous horizontal folding screen phones. The bottom taskbar, gesture shortcut split-screen, two-handed drag-and-drop, pop-up view and other functions of the PC-like layout allow the Samsung Galaxy Z Fold5 to give full play to the advantages of the large screen and meet the needs of users in all scenarios.
Solve the pain points of folding screen use A new generation of ultra-closed Seiko hinges
The report also investigates the pain points of existing users. Users said that the folding screen hand generally has pain points such as the body is heavy, the folding state is not tight enough, and there are gaps in the closure.
In response to these pain points, Samsung insisted on meaningful innovation, applying armor aluminum to the middle frame and hinged cover of the Galaxy Z Fold5. This Samsung-developed material has a lower density, which can reduce the weight of the body and has higher strength. The Samsung Galaxy Z Fold5 also features a new generation of ultra-closed Seiko hinges, which reduce the number and weight of hinge parts through a dual-track integrated design, and achieve a more fitting and beautiful folding form. Compared with the previous generation, the Samsung Galaxy Z Fold5 is 10g lighter and 2% thicker4mm, which can be said to provide users with a comfortable grip and portability comparable to that of a straight board machine.
Fully meet the expectations of users and innovate software functions
The report also points out that compared to hardware innovation, the stock of users (976%) are looking forward to the innovation of folding screen mobile phone software. Samsung has been working closely with industry partners around the world to actively promote the development of the foldable phone ecosystem and bring more complete software experience. After more than four years of continuous accumulation, Samsung has not only completed the comprehensive folding screen adaptation of mainstream applications, but also created a unique ecological service system.
For example, when the user unfolds the Samsung Galaxy Z Fold5, the app seamlessly switches from the outer screen to the inner screen, and automatically resizes to fit the new large screen layout. Using WPS on the Samsung Galaxy Z Fold5, users can open two documents at the same time and interact with each other for editing. Users can also use the S PEN to handwrite text or hand-drawn graphics in WPS and recognize them directly as text or in print. When the user is entertained, open the three-star version of MangoTV,The unique version"Watch together"The function meets the needs of users to watch dramas and chat with friends。
Samsung's forward-looking vision and leading technology have created the Galaxy Z Fold5, bringing a more immersive large screen, more powerful productivity, a lighter fit and a more complete software ecosystem, exploring the right development path for the folding screen industry, and will also promote the further popularization of folding screen phones.