Jaguar Land Rover's sales in the Chinese market have shown a sharp downward trend, with cumulative wholesale sales of 38,112 units from January to September 2023, with the highest sales model being the Range Rover Evoque at 10
856 cars. However, only 5 years ago, Jaguar Land Rover was still in a state of pride in the Chinese market, and domestic sales of only one Jaguar Land Rover model reached 840,000 units, a year-on-year increase of 352%。
However, Jaguar Land Rover's sales have been declining in recent years, with 680,000 units, 530,000 units, 580,000 and 540,000 units, until this year, it has plummeted.
Even though Jaguar Land Rover's models are now heavily discounted, they still can't recover the decline in sales.
Jaguar Land Rover's sales problems may stem from a number of factors, including long-criticized quality issues and slow progress in the new energy sector.
In addition, the new power car brands have also had a great impact on the traditional luxury brands. Jaguar Land Rover's frequent discounting** strategy has also greatly affected the image of the two brands, resulting in a significant reduction in their brand appeal.
In the current situation, Jaguar Land Rover's prospects are worrying, and it can even be said that there is almost no hope of turning around, and it seems inevitable to withdraw from the domestic market, which can also be seen as the arrogant British car brand finally pays for its arrogance.
The price.