[Introduction: Mustang is a legendary word, this is the name of the P-51 fighter in World War II, and for Ford, this is a symbol of American muscle sports cars and civilian sports cars. In the impression, the Mustang is the Ford sports car, and the Ford sports car is equivalent to the Mustang, which satisfies the longing of civilian players for two-door sports cars, and also becomes the possibility of ordinary people's sports car dreams to become reality. Right now, the Mustang represents not only the American civilian sports car, but also Ford's desire to transform into electrification. Just like a pure electric SUV with the same logo, it is called the Mustang Mach-E overseas, and Changan Ford calls it "Electric Horse". Same suffix, unchanging faith. 】
Written by |Yun Li, Editor|Grass.
The Ford Electric Horse officially landed in the domestic market in 2021, and in two and a half years, the 2024 Electric Horse has been upgraded and returned. Just like when the electric horse first arrived, Changan Ford tells familiar stories, introduces technologies that have been selected and applied by most manufacturers, and defends the dignity of driving with the aura and performance genes of sports cars.
Looking back at last month's Guangzhou Auto Show, the popularity of Changan Ford's booth was indeed difficult to match that of its own booth, and this phenomenon was not only Changan Ford, but most of the joint venture manufacturers felt the pressure brought by their own brands.
The 2024 electric horse has made a lot of upgrades on the basis of the original product, and Changan Ford calls this upgrade "comprehensive advancement", and the core of the upgrade is the "new three electrics", which is directly manifested in the leap in power, endurance and reliability.
The new electric horse uses Ford's new self-developed electric drive, with a maximum power of 359kW and a peak torque of 860Nm, and the fastest acceleration from zero to 100 can reach 357s；The new generation of CTP lithium iron phosphate batteries jointly developed by Ford and CATL has also been installed on electric horses (lithium iron phosphate batteries serve long-range models, ternary lithium batteries serve ultra-long-range models and GT models), and the CLTC range of the new car is more than 600km except for GT modelsThe 2024 Electric Horse also applies a new BMS battery management system, which Changan Ford says can accurately control the temperature of each battery cell and maintain 94% of the battery charge even in an environment of minus 7.
In addition, the 50:50 front and rear weight ratio, aluminum alloy suspension, all-aluminum four-piston front wheel calipers, and up to 1700MPa high-strength steel body material (certified by the Insurance Institute for Road Safety (IIHS) "Top Safety Choice".e-NCAP and the Snapdragon 8155 third-generation cockpit platform have also enabled the electric horse to achieve a simultaneous improvement and a new balance in handling, safety and intelligence.
Compared with the old model, the new electric horse is indeed a big upgrade, and the so-called "comprehensive advancement" is quite pertinent. It is undeniable that the new car has everything from hardware to software, from core parts to auxiliary parts and basic parts. Even in terms of fancy and innovative design, the new car can also launch a so-called "track simulator" tuning, and Changan Ford said that the electric horse is also the first mass-produced tram to apply this kind of tuning. Regardless of the actual landing effect, at least the new car also has some iterative upgrades, and for Changan Ford, the electric horse has indeed completed the upgrade transformation from "1 to 2".
Looking at the new energy market, especially the independent camp with many masters, serious involution, and some homogeneity, how much weight does the upgrade of the 2024 Ford electric horse have?In fact, the upgrades and highlights of Ford's electric horse have long been familiar in the industry, and even relatively common. In other words, the 2024 electric horse is a comprehensive advancement and a qualitative improvement for Changan Ford, while in the eyes of other mainstream new energy vehicle manufacturers, the 2024 electric horse is still a Ford electric horse, which is not much different from the 2023 model.
Mustang is a legendary word, the name of the P-51 fighter in World War II, and for Ford, it is a symbol of American muscle sports cars and civilian sports cars. In the impression, the Mustang is the Ford sports car, and the Ford sports car is equivalent to the Mustang, which satisfies the longing of civilian players for two-door sports cars, and also becomes the possibility of ordinary people's sports car dreams to become reality. At present, the Mustang represents not only the American civilian sports car, but also carries the historical mission of Ford's electrification transformation.
The "Galloping Horse" logo of the Ford Electric Horse is in the same vein as the Mustang series of products, and its overseas name "Mustang Mach-E" is enough to explain the problem, the electric horse is a member of the Mustang family, and has a decisive strategic significance.
Looking at the Mustang product lineup, in recent years, there are no more than 2 that can be called "Mustang ".3t EcoBoost and 50L GT version (V8 engine), the former is the entry, the latter is the totem. 2.3t is also good, 50L or not, it has an irreplaceable role in the establishment of Mustang and even Ford's brand image.
People because of 2The 3T Mustang has the dream of being able to reach a sports car, and because of the 5The 0L "Big V8" is even the Shelby GT500, which has been hailed by thousands of fans as the "strongest mustang of all time", and there are always people who will never forget the highlight of the latter's victory over Ferrari at the 24 Hours of Le Mans. This is the legendary charm of Mustang as a car product, and it is also the weight of the Mustang brand label collection.
At the Guangzhou Auto Show, it was unveiled together with the electric horse, and the only thing that symbolized the return of the V8 engine was the Mustang Dark Horse, which symbolized the return of the V8 engine. One is an electric horse, the other is a V8, two extremes, one carries the history of decades or hundreds of years in the era of fuel vehicles, and the other looks forward to the future of the next hundred years.
The Ford Electric Horse is a product standing on the shoulders of the Mustang sports car, which seems to have a high starting point, but the reputation of the Mustang, the brand building and accumulation of the Mustang seem to have little to do with the Electric Horse. Mustang is, to put it bluntly, the embodiment of a fuel car, and it is somewhat far-fetched to compare it with a tram. For the majority of consumers, it is not only feelings that ultimately drive them to pay.
Just like the debut of the 2024 model, objectively speaking, there is a lot of upgrade, but when placed in the industry and placed in the same level, it seems that the competitiveness is not obvious.
It is difficult for products to get out of the circle, emotional consumption is not a long-term solution, and the market situation of electric horses is not optimistic. Sales data shows that in 2022, the cumulative sales of electric horses will be 4,860 units, and the cumulative sales from January to November this year will only be 1,760 units.
Comments. In contrast, independent manufacturers in recent years do have more practical results in innovation and mass production execution, especially in the research and development level of new energy, iteration speed, market size and industrial structure, "domestic" is at the forefront of the world is an indisputable fact. Therefore, "lack of new energy products" is a common problem of many joint venture manufacturers. In the era of electrification, Changan Ford, which relies on electric horses to "prop up the façade", is under certain pressure, and it is not easy to break the situation.
This article is the original of "Heyan Reading Cars", and it is not allowed to be unauthorized **).