[Introduction: If you look at Trumpchi E8 from these three dimensions (positioning, car companies, and expectations), you can clearly see that this is not only a product sale, but an awakening responsibility, but also a promising development, standing in the perspective of realistic needs and demands of the times, and future expectations, opening an important pole of the battle for new energy vehicles. This is the current choice as a "head car company". 】
Written by |Yan Guangming, editor|Grass.
On December 9th, the night of Trumpchi's new energy, on the Bund in Shanghai, GAC Trumpchi handed over a brilliant report card of this year's transformation into a new energy technology enterprise. Driven by Trumpchi Zhidian Technology i-GTEC, the three E-series models of Trumpchi New Energy E9, ES9 and E8 have been implemented in half a year, which proves the determination and speed of Trumpchi's transformation and the correctness of the new energy technology drive.
On the same day, the scene was also the delivery party of Trumpchi New Energy E8. This is not only officially the opening of the family car 30 era - MPV era, but also marks the official entry of Trumpchi's new energy transformation into the "hurricane" mode.
This year's finale Trumpchi E8 has three major highlights, which are worth paying attention to. First of all, aiming at the household, it took the lead in launching the new energy MPV for consumption upgrading and opening up a new market patternSecondly, reshape the image of "head car companies" and fire the first shot of product excitement;Moreover, it is worthy of the mainstream car companies and lives up to the expectations of the "national team".
If you look at Trumpchi E8 from these three dimensions, you can clearly see that this is not only a product sale, but also an awakening responsibility, but also a promising development, standing in the perspective of realistic needs and demands of the times, and future expectations, opening an important pole of the battle for new energy vehicles. This is the current choice as a "head car company".
At this year's Guangzhou Auto Show, we saw that MPV is hot, almost no manufacturer does not have MPV, especially the new energy MPV is "explosive", the common feature is to focus on luxury, ultra-luxury, from hundreds of thousands to millions, the situation is not as good as that. For this strange phenomenon, observers analyze that it is a deformed luxury, a distortion of value, and a misleading cognition.
MPVs are derived from multi-purpose passenger vehicles. Originating in the home, Europeans called it a station wagon. It is no stranger in China, whether it is the Guangzhou logo in the past, or today's SAIC Volkswagen, etc., have been produced, commonly known as "work cars", and have not attracted attention. Although there were later touring versions such as the "Sail" and the "Weekend Wind", they were short-lived and eventually submerged, and some have not even become popular to this day. The underlying reasons are worth considering. However, when the hand was turned back to 20 years ago, an unknown Buick GL8 was introduced due to the concept of MPV, creating the image of a commercial vehicle, all the way to meet the needs of the business background, and has become a special case over the years, which continues to this day.
Today, when MPV returns to people's field of vision, it is packaged as a super luxury mobile space, especially in the name of intelligent electric, it is extremely luxurious and intelligent, and has been redefined as a "mobile hotel" or "first class" for private travel, and has become an exclusive car for celebrities and film and television stars. Whether it is the appearance design, or the interior configuration, as well as the performance requirements, etc., it tends to be customized, labeled, and symbolized. This is a new round of exaggeration and vanity following the BBA's over-packaging. This trend is becoming more and more intense, especially in the technology defines luxury, scene defines design, and software is set to be fueled by automobiles, and the positioning of new energy MPV does not seem to be luxurious, but on the road to luxury.
In this context, the official sale of Trumpchi new energy E8 is only 20Starting from 980,000 yuan, it clearly stated that it is positioned at home, and announced the E8 full love preferred plan, starting from 150,000 yuan, you can drive the car home. What does this mean?
It is not difficult to recall that the opening of the "first year of China's automobiles" began with the launch of the "100,000 yuan family car". This fulfilled the Chinese's dream of a car. Today, Trumpchi E8 opens an intelligent electric new energy household MPV starting at 150,000 yuan, which not only allows MPV to clean up the source and return to the life scene of the people enjoying the people's music, but also makes the digital family car upgrade to modernity. No matter how you look at it, its practical significance overflows the product itself, indicating that a new energy MPV era with life as the background has come.
Only with continuous technological innovation can products be exciting. ”
The excellent presentation of the Trumpchi E8 from the outside to the inside is favorable. This can be felt in the enthusiastic atmosphere at the Guangzhou Auto Show. Is this just cost-effective, or is it affected by the fact that the oil meets the cold and the tram tends to get hot?On-site feedback, this is the car that can be accepted and satisfied by the greatest common divisor.
We see that in addition to being equipped with the latest GAC Xingling electronic and electrical architecture, which makes up for the shortcomings of the family car market at the intelligent level, the Trumpchi E8 is also equipped with the latest ADIGO 5The 0 system, equipped with the "decathlon" ADIGO PILOT super-sensing intelligent driving system, can achieve L2 level of intelligent driving assistance, which greatly improves the intelligent technology level of household MPVs, and provides unimaginable convenience and fun for integrating into digital life.
In addition, Trumpchi E8 has excellent performance in practicality and economy, which also benefits from i-GTEC's strongest three-electric technology, which can achieve ultra-long battery life, ultra-low fuel consumption, super power, super safety and other leading performance. For example, through highly intelligent global electronic control, Trumpchi E8 can realize intelligent switching of multiple energy modes to meet the needs of families in multiple scenarios. For example, for daily travel in the city, you can use the pure electric priority mode, CLTC pure electric range of 150km, commuting only needs to be charged once a week. The whole family travels long distances, and the intelligent electric hybrid mode is turned on at high speed, and the high thermal efficiency of Trumpchi is 2The 0ATK engine allows 7 people and full luggage to ride in the dust, and the CLTC has a comprehensive range of 1200km, completely eliminating range anxiety.
On November 25th, at the closing ceremony of "Trumpchi New Energy Travels Across China" in Shanghai, the test drive experience of "electrified travel" in 12 cities in 6 days confirmed that the Trumpchi E8 performed well with the help of the powerful energy of i-GTEC, and there was no mileage worry during the whole driving process. In the process of driving, the GAC Xingling architecture plays the role of "the strongest brain", whether it is the driver's various instructions to Xiaoqi, or the synchronous opening of the car machine audio and video entertainment, it can be silky and smooth "one call and one hundred responses", infinite fun.
From the perspective of comfort and casualness, the second row can be moved forward, backward, left and right, and the third row can be flipped backwards to form a viewing café. In terms of safety, the E8 is equipped with a magazine battery that is higher than the national standard battery safety standard, adopts an energy-absorbing body structure, and has 6 airbags as standard in all series. In this way, whether it is the battery or the body, it is like a "moving castle". In addition, 3The 3KW external discharge function makes E8 seconds into an outdoor camping expert, which is helpful for the whole family to travel and travel far away, providing multiple ways to use electricity such as cooking tea around the stove and watching the film outdoors, which can be used for electricity and oil, making it a kind of enjoyment for the whole family to go out.
On-site communication, you can feel that the future new energy MPV application scenarios are changing the concept of traditional family cars, and the improvement of quality of life is also promoting consumption upgrading, and the future has come. Trumpchi E8's move to enter the home market inadvertently pry the largest cake in the automobile market, stirring up a thousand waves with one stone, and setting off a market situation that is being iterated.
At the beginning of this year, a large-scale documentary "Searching for Chinese Legends" by CCTV ** received a warm response as a gift film to the "20th National Congress of the Communist Party of China". Two of the episodes are dedicated to GAC's R&D achievements in the field of new energy vehicles, which have been included in the list of "important weapons of the country" and have been encouraged by the industry. In May this year, Trumpchi E9 was grandly listed in the Great Hall of the People in Beijing, and it won 1Sales of 50,000 high-end MPVs.
Statistics show that in November, Trumpchi's luxury MPV achieved a cumulative 60 months to win the Chinese luxury MPV championship. It is enough to prove that the popularity of Trumpchi MPV is not accidental, but the result of technology accumulation and "moving" products. In fact, GAC Trumpchi began to develop MPVs many years ago. In 2017, the first Trumpchi luxury MPV, the Trumpchi M8, was an instant hit as soon as it was launched, becoming the first brand to break through the upper limit of 200,000 MPV of its own brand, and its sales surpassed that of the joint venture brand for the first time, breaking the monopoly and becoming a star of its own brand in the MPV market. Later, the M6 was launched, which was even more sought after by the market, and even a car was hard to find. After that, the series is quickly formed and the product matrix is built. So far, Trumpchi MPV sales have exceeded 500,000 units, with a market share of more than 20%. In the market of more than 100,000 MPVs, one out of every five MPVs sold comes from Trumpchi.
Following the Trumpchi E9, in the second half of this year, since its debut, the market response has been enthusiastic and has been recognized by users.
The late automobile predecessor Zhang Xiaoyu said, "The car market is the country's least worry." He believes that products that satisfy the people will not have a market. This sentence reveals the reason why the Trumpchi MPV sells well. In addition, he also said, "A very important indicator to measure the competitiveness of independent brands is market share." This also just proves that the direction chosen by Trumpchi MPV is correct, there is a pattern, and it grasps the general trend of the development of new energy vehicles (Shanghai Shanghai auction continues to decline, and the market penetration rate of new energy vehicles continues to increase), which is in line with the law of social life needs and conforms to the trend of the times that has changed in a century.
Experts believe that among the independent brands, FAW, Dongfeng, SAIC and GAC belong to the "first echelon". GAC Trumpchi is indisputable as the vanguard of GAC Group, and the key is to look at the technical strength and development capabilities, and the competitiveness of products. Among the new three (GAC, Changan, and BAIC), GAC Trumpchi has shown great potential for prospects. Only technology and strength can make products come alive. This is the consensus of GAC Trumpchi. Trumpchi E8 is the most typical example. It not only got rid of the monopoly of joint venture technology, but also formed a feedback to the joint venture brand in technology and models. That is, the GMC hybrid system has been reversed into the joint venture brand with its excellent performance, becoming a model for the reverse export of technology from independent brands to joint venture car companies, and the rising technical strength of Trumpchi MPV has become one of the most successful samples in the industry.
Comments. Today, in terms of electrification, GAC Trumpchi has formed a diversified new energy route, taking the lead in laying out hydrogen energy systems and ammonia energy systems. The Trumpchi hydrogen energy test vehicle is already on the road and is expected to be available next year. From a practical point of view, Trumpchi E8's choice of plug-in hybrid is a pragmatic move, which is not only in line with consumer interests, but also a rational choice of "head car companies", which has far-reaching strategic significance.
This article is the original of "Heyan Reading Cars", and it is not allowed to be unauthorized **).