Towards the end of the year, many businesses have launched various forms of shopping festivals, and the elderly at home can't help but "buy, buy, buy". In recent years, among various forms of purchase, "live broadcast" has also gained a place among the elderly. However, many elderly people regret it after "placing an order with passion", and even some elderly people are deceived by merchants and buy counterfeit health care products, collectibles and gold and silver jewelry.
"I was so obsessed with it."
Liu Haiying has been squatting in the live broadcast room of "Mr. Jing" for two consecutive days. At first, she just browsed the homepage of Pinduoduo as usual, and by chance, she clicked on the page of the live broadcast.
At first, I just thought it was noisy, so I closed the page. Liu Haiying said, but when she brushed it again, she watched it for half an hour, "Maybe this time was too boring, or maybe what the anchor said at that time just hit my psychology." I just looked at it. But Liu Haiying hadn't placed an order at that time, she remembered that the live broadcast was selling some dried seafood at that time, and she felt that this thing had a lot of moisture, so she didn't place an order.
Until one night, she inadvertently clicked into a live broadcast room, when the live broadcast room was explaining a "gold inlaid jade" product, the anchor is a woman about 30 years old, wearing a white suit, with capable short hair, Liu Haiying saw that this bracelet is not expensive, "She said that this bracelet is only 79 yuan, I think it is not expensive anyway, and it is not bad to buy it and wear it to play." ”
Since placing the first order, as long as Pinduoduo is opened every day, the platform will push the live broadcast room of "Mr. Jing", just like that, Liu Haiying bought more than 3,000 yuan in the live broadcast room of "Mr. Jing" in about a week, including the fourth set of RMB set of 888 yuan, the ginseng gift box of 299 yuan, and the high-end liquor of 999 yuan. "At that time, I was really confused, she said in the live broadcast that she was a person's daughter-in-law, and I didn't know how to believe it. At that time, many people left messages saying that they had seen her on the TV news, and I was convinced, and naturally I believed that the wine and ginseng she sold were all true. ”
Liu Haiying took her mobile phone and showed it to the reporter, all the orders she bought in the live broadcast room are links to orders placed in the live broadcast room, from the product ** and title, and even click in to see the product introduction, you can't see what the specific product is. Only by clicking on the chat history with the merchant did she know what she bought at that time.
I have a Xi of chatting with merchants about products, such as asking her if the product is authentic. Li Haiying said that this Xi also helped her defend her rights later.
"The live broadcast is too inflammatory".
Liu Haiying said: "After buying these things back, my wife shook her head and called her daughters back. After everyone's suggestions, Liu Haiying immediately realized that she had encountered a live broadcast specifically for the elderly**.
The so-called RMB suit, which also comes with a 'collection certificate', I wiped the red medal with my hand and dropped it, and put two certificates at once, one numbered 002601, and one numbered 002602. I thought about it for a while, and I realized that I had been fooled and bought a fake. Sure enough, she and her daughter cut open the plastic packaging on the banknote, took out the banknote inside, and touched it with their hands, it was ordinary paper. "There is no concave or convex feeling at all, so I have to make this over-plastic packaging. ”
Liu Haiying regretted it, she first found a merchant, but the platform showed that the other party had closed the store. Then dialed the ** of the Pinduoduo platform, and the other party also replied to her, "Because the other party is live shopping, it can't be proved that she bought this fake." And the other party has also closed the store, and the platform can't do anything. After calling the consumer service ** in Shanghai, where Pinduoduo belongs, the other party replied to her that she needed to complain to the quality supervision department where the merchant was located before it could be handled.
I'm going to ** to find the registered location of this store?My daughter said that the cost of complaining was too high, and she hoped that I would spend money to buy a lesson and not trust those things on the Internet. Live streaming, in particular, is very inflammatory. Liu Haiying regretted it.
"Mom doesn't watch live broadcasts anymore".
In fact, Liu Haiying's encounter is not accidental.
Not long ago, Cheng Xinyu, who went home to visit his mother, found that there were many bottles and cans at home, which were marked as elderly camel milk powder, all of which were brands that he had never heard of. "I asked my mom at the time, this was bought in **, she said she bought it online, I took the purchase link and looked at it, and I was almost angry!”
Like Liu Haiying, it is also a vague live broadcast link, 300 yuan at a time, and I bought it seven or eight times. Cheng Xinyu picked up the alpaca powder again and looked at it carefully, trying to search for the brand on the Internet, but found nothing. "I asked my mother to lose it quickly, but my mother said that she would not say anything, and said that the anchor who sells this is so much better, just like her daughter, for the sake of the elderly. I told my dad that she was **, and we threw this milk powder together, after all, this is something that is going to go into the stomach, this kind of unknown thing is terrible. ”
Cheng Xinyu sighed and said, "After that, my mother ignored me for a month. But she was also afraid of quarreling with us, so she didn't watch the live broadcast after that. ”
Be wary of all kinds of "routines" in the live broadcast room
The rise of live shopping has brought convenience to the lives of the elderly. However, industry insiders also reminded that there is also a lot of chaos in the live shopping content involving the elderly, "Some 'silver-haired people' have a short online age and lack the ability to screen and identify effective information, so they should be careful of being 'tricked' by illegal merchants." ”
This year, CCTV revealed at the "315" party that some anchors staged a "bitter drama" in the live broadcast room, and they were in the live broadcast room under the banner of mediating family conflicts, but in fact, they specifically deceived the elderly to buy products, so that the elderly were deeply trapped. The party also ** the phenomenon of hiring water armies in some live broadcast rooms, creating a hot illusion and inducing users to place orders.
The reporter noticed that with the arrival of the consumption season at the end of the year, many netizens have recently reported that some network anchors are acting in the live broadcast room, and many netizens have also posted that the elderly at home have been "recruited".
For example, in some live broadcast rooms that sell jade, online anchors fabricate various identities, sell jade at low prices, and hire water armies to set off the atmosphere of crazy robbery in the live broadcast room, and actually send it as cheap quality finished products. Or, taking advantage of the lack of Internet knowledge of the elderly to sell 'three no' products. Industry insiders remind that when the elderly choose live shopping, they should enhance their awareness of anti-fraud, pay attention to screening information, and do not believe in marketing routines such as anchors selling miserably, crying or playing emotional cards. Think twice about buying ** goods, and be wary of anchors exaggerating the efficacy of goods or exaggerating the value of goods with an absolutist tone. Before placing an order, you can communicate with your family and children, do not make hasty decisions, and protect your pension money.
This article**: Jiujiang News Network, Jiujiang** Reporter Zhou Huichao, copyright note: The above text and *** on the Internet, only for Xi and communication, not for any commercial use, its purpose is to convey more information, and does not mean that this platform agrees with its views. The copyright belongs to the original author, if the copyright or ** is incorrect, please contact us in time, we will deal with it quickly, thank you!]