From November 18th to 20th, 2023, sponsored by the China Liquor Circulation Association, with the special support of the China Light Industry Enterprise Investment and Development Association and the Hainan Provincial Department of Industry and Information Technology, and undertaken by the Yunjiu Think Tank, the AIIC 2023 Liquor Industry Innovation and Investment Conference with the theme of "Great Changes: Breakthrough and Rebirth" was grandly opened at the Hainan International Convention and Exhibition Center.
The wine exchange and trading event has set up four major sections: forums, exhibitions, competitions and festivals, among which the "AIIC Awards" released on November 19 have attracted the attention of the industry and the public. Jinshiniu, the star product from Melshang, stood out in the fierce competition with its excellent brand strength and won the "Innovative Product of the Year" award at the AIIC 2023 Wine Industry Innovation and Investment Conference in one fell swoop.
The "Innovative Product of the Year" award at the AIIC Wine Industry Innovation and Investment Conference is mainly for the period from January 2022 to the present, and has highlights in product or category innovationPay attention to product innovation awareness, forward-looking, design aesthetics, market potential, and expected consumer recognition;Innovative products with high growth space and market competitiveness.
This selection criterion coincides with King's own brand concept, the reason why King's semi-dry red brand can sell well throughout the country and win the love of consumers is because it takes the initiative to carry out product innovation, based on the consumption needs of a new generation of young people, and pioneers the launch of a new wine brand that is "more in line with the taste of Chinese".
Different from the market layout of mostly dry red on the market, Jinshiniu is based on the product positioning of semi-dry red and is committed to creating a wine brand that is "more in line with the taste of Chinese". Because after doing a lot of market research, the alcohol industry found that in daily consumption and drinking, Chinese prefer wines that are ready to drink, do not need to be decanted and have a sweet taste, rather than wines that are too astringent or have high acidity.
Therefore, the Jinshi Beef Semi-Dry Red series launched after innovation and adjustment has a slightly sweet taste, not bitter or astringent, rich fruity aroma, and is very easy to enter. And you don't have to wait for a long time to decant the wine, you can drink it anytime and anywhere, which is very convenient. The collection also features three wines with different positioning specifically for different drinking scenarios. From daily drinking, business banquets, gifts and other scenes, it covers the wine needs of Chinese in an all-round way.
Honor is a kind of encouragement, but also a kind of encouragement. It affirms our past achievements and spurs our future development. In the days to come, Mellow will continue to adhere to its original intention and bring more world-class wine to the Chinese people!
Red wine