At present, as a new form of foreign trade with fast development, great potential and strong driving effect, cross-border e-commerce has become a new engine to promote the transformation and upgrading of foreign trade and high-quality economic development. While global consumers release their demand and enjoy the convenience brought by the development of China's cross-border e-commerce, the entire supply chain is also accelerating the upgrade, seizing the opportunity to go to sea, and accompanying cross-border e-commerce to the international market.
In recent years, many large-scale cross-border e-commerce companies have continued to seize overseas markets, building an export channel for 'Made in China', and providing a new path for the development of many enterprises. Industry insiders pointed out. Cross-border e-commerce is promoting the transformation from "Made in China" to "Global Brand". The rise of cross-border e-commerce has helped enterprises build international brands more efficiently through lightweight investment, data-based operations, and direct docking with global customers.
As a representative of a new generation of Chinese global enterprises, SHEIN, an e-commerce company founded in Nanjing and deeply engaged in the chain in Guangzhou, has almost dominated the list of shopping apps in many countries around the world, and as of July this year, it has covered more than 220 countries and regions around the world.
SHEIN's globalization process, although different from traditional global enterprises, but as an enterprise that has anchored its main market overseas since birth, its growth is still closely related to the domestic real economy, and its success is also rooted in the mature garment industry chain in Panyu, Guangzhou.
With the gradual decline of the thirteen lines in Guangzhou, they have now become an important part of the Shein** chain. From raw materials (cotton, wool, chemical fiber, etc.), fabric processing (fabric dyeing, printing, finishing, etc.), accessories processing (buttons, zippers, buttons, tags, etc.), to clothing design and garment manufacturing (design, pattern making, cutting, sewing, inspection and packaging) all links, there are factories to complete.
The relationship between SHEIN and thousands of small clothing workshops in Panyu District is like the relationship between "fish and water", relying on each other and achieving each other: SHEIN has revitalized these small workshops that are "struggling on the food and clothing line";And these small workshops have also relied on their true skills inherited from the heyday of the Thirteen Elements to achieve today's SHEIN.
Guangzhou's cross-border e-commerce seems to have carved the brand of SHEIN.
Panyu South Village and Town, because of a large number of SHEIN suppliers, is known as "SHEIN Village (Xiyin Village)". According to the interface fashion report, as of August 2021, there are 300-400 garment factories in Panyu Nancun Town that are the core ** merchants of SHEIN, in addition to more than 1,000 small ** businesses.
At present, SHEIN has built a global investment official website, and the categories that are popular among platform sellers include: **plus**, children's clothing, **footwear, accessories, home department stores, beauty and personal care, electronic products, automotive supplies, sports and outdoor, baby products, etc.
It can be seen that SHEIN's business categories are gradually expanding, and more and more commodities will be on the giant ship of going to sea through SHEIN.