For brands going overseas in Europe, the captain recently summarized and analyzed the previous cases of cooperation with the European market.
I have a new idea I would like to share with you.
To be honest, there are not many brands that have gone overseas from China to the world, and the most well-known cases have been labeled as polluting the environment, violating user data privacy, and abusing child labor in the eyes of European consumers. Among some of the companies I have come into contact with, there are also many companies that give me the feeling that they are "rich and wealthy" and "eager for quick success" to make overseas (fortunately, I have also met many founders and responsible people who want to settle down to build their brands and understand local consumers with an open mind).
In a market like Europe, which is known for being "slow", although you bring rich material returns, you may not be able to impress those excellent local agencies to help.Because they need another way of cooperation, a relationship of transparency, sincerity and mutual respect, and there are still very few Chinese companies with this awareness;However, among the new generation of "Shanghai School" or young people who have a certain understanding of European and American culture, I see a new force. This is a special group of people: they have a broad vision, a good understanding of Chinese and Western cultures, and are at easeThey are assertive, but they are never opinionated;They want to make the world a better place through their brand, even if they only have a little bit of influence;They were hungry for knowledge, and although they knew more than anyone in any previous era, they were more humble and eager to learn.
Fortunately, many of you who follow me through my account notes are the founders of the new generation of overseas brands I mentioned above. I'm so proud and proud of you!
"Brand going overseas" is originally a relative concept: for our domestic enterprises, to go abroad and sell products to global consumers, this is a kind of going overseas. In the past, everyone always talked about "cross-border e-commerce", but later the "volume" did not move, and there was a saying of "brand going overseas". In the final analysis, it is a shift in thinking: from chasing short-term traffic business to sustainable evergreen brands!