After disappearing for a while, Liu Qiangdong returned to the front-line work of JD.com. The first thing he did was to carry out drastic reforms to his team, at the expense of his own people, readjust the business structure, pay close attention to the implementation, fire and open up, fast and determined.
His second thing is to focus on the core business, decisively cut off the vampires attached to the main business, ensure that the main business can get more capital investment, and improve the core competitiveness to the highest.
And Jingdong's unauthorized alteration of the ** incident is Liu Qiangdong's domineering move. He no longer follows the original rules of the game, but wants to establish a new strategic pattern centered on himself.
Sub-heading: Hai's dilemma.
Hai's met Liu Qiangdong's iron fist this time, if they are smart, they should stop in time and don't miss the opportunity to make money on Double 11. If they continue to fight against JD.com, on the one hand, they will offend Liu Qiangdong and lose their advantage on the JD.com platform, and on the other hand, they will have to pay the price for their unfair trade and become the hard labor of Internet celebrities.
Other brands should learn from this, the current JD is no longer the JD of the past, because Liu Qiangdong is back.
Sub-heading: The return of the Internet bigwigs.
Liu Qiangdong is not the only Internet tycoon who has returned to his platform after mysteriously disappearing for a period of time. Ma Huateng and others have also returned to front-line work this year.
The first thing they did when they returned was to make a massive realignment of their team, from top to bottom, to change and go, to act quickly and decisively.
The second thing they did after their return was to refocus on their core business, quickly cut down useless branch businesses, and ensure that the main business could get more resources to support and make the core business bigger and stronger.