On January 5th, Nut Projection released its own 2023 annual summary, which showed the important achievements of Nut in the three-color laser over the past year: the three-color laser technology will be decentralized to the 3,000 price range, and it will be fully inclusive to the public;At the same time, the three-color laser technology is applied to ultra-short-throw projection, and the frontal "hard" laser TV.
In addition to reporting the brand's own achievements, it is worth pondering that nuts also gave an industry prediction: in 2024, home projection will be fully laserized. At the same time, nuts welcome more brands to join the laser track. This operation of nuts is full of confidence in the laser industry and its own strength, which undoubtedly declares the identity of the leader in the field of laser projection to the industry, and also challenges the whole industry.
In 2023, the three-color laser will lead the mid-to-high-end home projection market against the trend**
According to Lotu Technology (RUNTO) data, the domestic projector market sales in the first three quarters of 2023 will be 140 7000 units, a year-on-year increase of **9 7;Sales were 2.01 billion yuan, down 14.5 year-on-year. The new trend of volume increase and decline in the smart projector market is mainly due to the year-on-year decline of DLP smart projection sales of 23, while the sales of monolithic LCD smart projection increased by 13% year-on-year.
Under the overall downward trend of DLP intelligent projection sales,Among them6000Yuan**segment share shows a ** trend,The main reason is that the laser projection in the high-end models is favored by the market because of its better brightness、Picture color and life,For example, the market share of laser projection in the third quarter reached 5 2,Year-on-year**2 4,Sales increased by about 90 year-on-year,Product penetration rate is accelerating**。 Among them, the three-color laser accounts for the sales of medium and long-focus laser projection, reaching 64, which has become a new direction for the development of medium and high-end projector light sources.
The biggest contribution to laser projection is the nut,Since the launch of the N1 series of three-color laser projection in December 2022,A comprehensive laser mind education has been carried out for users,It took only half a year to occupy the 49 3 medium telephoto laser intelligent projection market,It fully shows that the three-color laser is recognized by the market and has good development prospects。 It can be seen that the nut projection is not groundless for the laserization of the market.
Laser projection technology is in full bloom, and three-color laser is the most recognized by the market
With the continuous increase in product innovation and scene application of domestic laser display in recent years,Nuts、Dangbei、Fengmi、Vidda and other brands have vigorously laid out the field of laser projection,The proportion of laser projectors is increasing。 For example,NutN series、Polar meterRSP3、DangbeiX5 Ultra、Vidda C1 Pro, etc.,Although they are all laser projections, the laser technology applied is very different。
From a technical point of view, laser projection can be divided into three-color laser, monochrome laser, and mixed light.
Monochromatic lasers are early developments to reduce manufacturing costs, and have only a single blue laser beam that forms other colors of light by irradiating a fluorescent color wheel. Due to the insufficient number of lasers, it is difficult to increase the brightness of the light source, and there may also be color casts. At present,Dangbei in mainstream brandsX5、FengmiS5、FengmiX5Models all use monochrome laser technology。
Light mixing technology refers to the projector using both laser and LED light sources, so it can be subdivided into monochromatic laser LED light mixing and tri-color laser LED light mixing. Among them, the mixed light of monochrome laser mainly relies on LED to emit light, and the added monochrome red laser is to improve the projection brightness, but the pure characteristics of the laser are affected by LED, so that the picture effect is stronger than the LED light source effect, but there is still a large gap with the three-color laser.
XGIMI launched super light mixingRSPro3It is the use of monochrome laser LEDThe mixing scheme,The measured data of the blogger shows,Several parameters that affect the performance of the picture:Color gamut coverage、Color accuracy value、Contrast, etc. are far lower than the parameters of three-color laser projection,Closer to the parameters of ordinary LED light source,It means that RSPro3The picture performance is improved compared with ordinary LED projection, but there is a big gap with three-color laser projection。
In fact, since XGIMI launched the concept of super light mixing, the competition between light mixing and three-color laser on the network has never stopped. In June this year, nuts organized a projection image quality public showdown 16 city blind test live broadcast activities,Passers-by experience the real machine nutsN1 Ultra and XGIMI RS Pro3The picture effect,Finally, the nuts of the pure three-color laser routeN1 Ultra won with 80 votes。 It can be seen that the monochrome laser LED light mixing scheme (super light mixing) is far inferior to the three-color laser in terms of image quality parameters and actual experience, and it has become an indisputable fact that a large number of consumers recognize the picture effect of the three-color laser.
For three-color laser LED light mixing scheme(ALPD 5 0),Measured by bloggers on dangbeiX5 Ultra,The contrast will decrease significantly after mixingLED lights,The contrast ratio is generally only400:1 500:1,Only when you turn on"Gorgeous mode"(Pure three-color laser mode)The contrast can reach720:1,The performance of the same color gamut is also pure three-color laser mode will be much higher than other modes。
It can be seen that the laser is the most advanced light source scheme at the level of physical principles, in which the three-color laser not only meets the needs of professional audio-visual users for high color gamut, high brightness, high contrast, ultra-high definition, etc., but also is more environmentally friendly and eye protection, it is the best choice for home intelligent projector light source solutions, and it will also be the inevitable result of the future projector light source upgrade in the experience upgrade environment.
Intelligent projection laser is finally a foregone conclusion, and the projection market pattern may be reshuffled
The technical limitations of LED light sources in home intelligent projection have become a reality, and the marketing involution in the stock market is no longer recognized by consumers. Nuts、Polar meter、Dangbei、Fengmi、Vidda and other brands layout the laser market,It is already a prediction of the blue ocean prospect of the laser market in advance,Iterative technology upgrading has also become a new direction for the competition of various manufacturers。
Judging from the current market recognition,XGIMI launched super light mixing、Dangbei usedALPD 5 0Super panchromatic laser has a mediocre response in the market,Among them, XGIMI's super light mixing market share is less than 1;Dangbei has laid out the laser market 3 years ago,Today's product reputation and market share are still tepid,Even the dominant monochrome laser market is constantly being eroded。
On the other hand, nuts、Vidda and other brands have been strongly recognized by the market for their self-developed three-color lasers,Among them, nut projection has occupied nearly 50 laser projection market share since the launch of three-color laser for half a year,It is also in 2023Double Eleven,Achieve sales of more than 100 million within 1 hour、Laser projection salesTOP1、Jingdong projector salesTOP1Good results。 In fact, the long-term popularity of the three-color laser projection of nuts is not in vain, but there are traces to follow.
In the LED era,XGIMI has become a domestic industry giant,But the nut's three-color laser technology route directly brings home projection into the three-color laser era,With the first-mover advantage,Nut projection has mastered the right to speak in the laser projection industry。 XGIMI is a year behind the layout of three-color lasers and is still trying to mix light solutions,It seems a foregone conclusion that the projection market pattern will usher in a reshuffle。
*: China.com.
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