Hello, I'm Uncle Qi!
Let's take a look at the following two sentences, how many workers' lung tubes have to be poked:
1.A lifetime of work as a mission is a life of self-destruction and rapid death.
2.Modern society requires people to dedicate themselves to their work, and people have no choice, cannot choose, and forbid choice.
It is the work of Zygmunt Bauman, who has been described as "the greatest sociologist of our time writing in English" and "the prophet of postmodernity," and is entitled Work, Consumerism, and the New Poor.
He has always been observing and reflecting on modern society, and today he will borrow his book to reflect on the relevant issues: work, consumerism and the new poor.
Uncle Qi will talk about it in three parts. In this issue, we will focus on the part about "work".
The life that is now naturally centered on "work" is actually a way of life that has only begun to be universally followed since the industrial age.
The so-called formal workplace also appeared after the Industrial Revolution.
But in the early days of industrialization of human society, most people were reluctant to be hired and refused to obey the rhythm of life set by foremen, clocks, and machines.
And at that time, people did not have much desire for life, as long as they were well fed and clothed, they lost the motivation to continue working.
But industrial society is different - raw materials are piled up, machines are open, and if there is no continuous and sufficient labor force, it will not work.
Thus, "culture" opened the way. At this time, politicians, moralists, and missionaries came down one after another to preach and preach all kinds of work ethics—proclaiming "work" as a virtue and becoming a "doctrine" for the new era.
At the same time, idleness at home and not seeking progress is a sick and dangerous Xi that needs to be resolutely eradicated.
Therefore, the concept of "people must work" has become a daily matter of course like breathing, and they don't even need to think about it - many children study just to get into a good university, get into a good university, and then finally find a good job.
The author says that the "work ethic" is essentially a rejection of freedom, and historically, it has been a war around control and obedience.
In this war, the factory's solution is:Mechanically train people to Xi obedience without thinking.
For an industrialized system, people are like a screw or cog, and the parts of their body that do not constitute productivity, or even interfere with productivity, including interests, emotions, and ambitions, are superfluous.
In the end, work becomes an integral part of life, and even to some extent a hub of social connection, which is manifested in:
1. Work has become the key anchor point in people's lives, determining a person's status in the social system, and becoming the basis for people to establish their own identity and value.
Unemployment is scary not only because we can't support ourselves, but also because it makes us feel like "superfluous people" in this bustling society, unable to find our place, and thus losing our self-identity and social identity.
Second, work is also producing and maintaining order in society as a whole. As a major invention of mankind, the factory is the most important "circular prison" in modern society.
In addition to producing a wide variety of goods, factories also produce obedient workers, and if you don't work, you are not a qualified product of society.
Third, what is more serious is that, from a macro point of view, work and employment have also become the driving force of social development and growth, and whether wealth grows fast or not depends on the scale and efficiency of labor force participating in production and subordinating to management.
As a result, work becomes the moral responsibility of all members of society, and people consciously accept the control of work over people's lives.
If you look at it this way, it is possible to understand why the whole society is concernedSchool – workThere is such an obsession.
Fortunately, since we can understand the origin of work and the product of the times, it is natural for the people to change the content and form of work when the times change dramatically.
First, when the whole society has a serious surplus of products, there is no longer so much need for the original standardized and large-scale production form that blindly pursues efficiency;
Second, artificial intelligence has greatly replaced people's mechanical labor, and it no longer needs so many manual mechanical operations.
3. While material wealth is greatly satisfied, the demand for spirit will be stronger - all kinds of personalized services will become the mainstream of the market.
Therefore, since 2015, a large number of one-person companies have appeared in the United StatesYesIf you don't go to work, a big platform + a small individual will become a new mode of work
When an individual faces the market alone, unlike the previous company, you can fully amplify and highlight your advantages, and you can embed yourself in a certain platform
In the same way, as long as it is a business, it must be a complete closed loop, and the underlying logic of traffic + monetization will never change.
Uncle Qi's dual-domain closed-loop is the first choice for a one-person company working model that takes solving traffic + monetization as its core business and can seamlessly connect with various businesses.
You must not miss it.