The promotional video of a large-scale event or exhibition should focus on highlighting the scale, significance, highlights and participation of the event, and the length should usually be controlled to 3-5 minutes. Specifically, it can be developed from the following perspectives:
First, the background foreshadowing.
At the beginning, the basic situation of the event will be explained by voice or subtitles, such as the theme, time, place, organizer, exhibitors, target audience, etc., so that the audience can have a general impression of the whole event.
Second, reflect the scale.
Following the busy scene of the organizing committee staff arranging the exhibition and transporting materials, it reflects the intensive construction and huge flow of the event site. At the same time, the dubbing uses data to explain the area of the exhibition hall, the number of exhibitors, the estimated number of visitors and other information, giving people a "big" visual experience.
3. Highlight significance.
Through interviews with experts and industry insiders, or explanatory speeches, the meaning of the theme, industry status and influence of this event will be explained. The data list can also be corroborated, such as the topics carried out last year, the number of visitors from more than xx countries and regions, and the number of new products on display.
Fourth, focus on the highlights.
Each conference will have some highlights, such as blockbuster press conferences, top forums, interviews with industry leaders, new technology displays, etc. The promotional video must select such key links to highlight and render to attract target people in the industry.
5. Create a sense of participation
Presence and interactivity are also important. It can be interspersed with images of visitors lingering at the booth, images of experts discussing, and scenes of staff guiding visitors. Finally, you can use voice or text to emphasize the way for the audience to sign up and participate, leaving a sense of participation and continuation.
Sixth, the end of the film echoes the theme.
Finally, you can go back to the exhibition theme at the beginning, and the conference logo, leaving the imprint of the exhibition theme through visual and auditory. Enhance integrity and impact.
These ideas are mainly elaborated from the dimensions of scale, meaning, highlights, and participation. In terms of creative presentation, you can use data, charts, and ** to switch between **;The soundtrack should be serious and emotional, and the scene sound frequency can also render the atmosphere. This length can highlight the main highlights and information points, and it is not necessary to show the whole content.