The sales data of popular brands of passenger cars have been basically interpreted, including off-road vehicles, but there is also a type of commercial vehicle that is commonly used off-road or as a tool vehicle in the hard-core model, and this type of model is a pickup truck. In addition, pickup truck models have obtained a new definition of "multi-purpose truck", and major car companies are building passenger-grade pickup trucks, so the sales data of pickup truck models also need to be understood.
In this article, we will break down the local market sales and export sales of major pickup truck brands in November 2023, and identify two very interesting brands through these two sets of data.
The detailed data for November are:
Great Wall pickups, 11,651, a year-on-year increase of 221%, with a cumulative total of 147202 vehicles.
Jiangling pickup trucks, 4247 units, a year-on-year increase of 262%, with a cumulative total of 44,009 vehicles.
Jiangxi Isuzu, 2248 vehicles, a year-on-year increase of 57%, with a cumulative total of 26,989 vehicles.
Zhengzhou Nissan, 2018 units, a year-on-year increase of 142%, with a total of 26,711 units sold
Foton pickup, 1206, a year-on-year increase of 604%, with a total of 9,951 units sold.
JAC pickups, 946 units, a year-on-year increase of 531%, with a cumulative sales of 11,232 units.
SAIC Maxus, 806 units, a year-on-year increase of 220%, with a total of 8,421 units sold
Geely radar, 607 vehicles, a year-on-year increase of 27905%, with a total of 4,286 units sold.
Qingling pickup, 363 units, a year-on-year increase of 680%, with a total of 4,726 units sold.
Changan pickup, 283, a year-on-year increase of 212%, with a total of 4,292 units sold
That's how the top 10 are sorted.
The highlighted Zhengzhou Nissan, SAIC Maxus and Changan pickup trucks saw a year-on-year decline in sales in November, while all other brands achieved year-on-year growthAmong them, the sales increase is very exaggerated Geely's radar pickup, with a range of 27905%, but sales were only 607 units, which can only indicate that sales in the same period last year were too low. Radar pickup truck needs to talk about it first, the brand is a pure electric pickup truck with a load-bearing body, the only model is radar RD6, the car ** is not low but there is no four-wheel drive;The load-bearing body has a low ultimate load, so it is not a practical pickup.
The Great Wall pickup truck is still the sales champion, both in the current sales and the cumulative sales far surpassing.
Second and third place. Maybe it's not easy to understand just like that, so let's look at another set of data:
The total cumulative sales from January to November from the second to the tenth place were 140617 units.
The cumulative sales of Great Wall pickup trucks in the same period were 147202 units.
That is to say, the sales volume of a single brand of Great Wall pickup trucks exceeds the sum of the last nine, and only ZTE pickup, BAIC manufacturing, Huanghai pickup and a few non-well-known brands are left outside the top ten, and the cumulative sales of these brands together are 9,836 unitsThen the cumulative total sales of pickup trucks as of November are 293561, and Great Wall pickup trucks account for 50 of the total sales14%, more than half.
This is a good result for Great Wall Motors, but not for the pickup market;Because the share of a single brand is too high, it is basically equivalent to having the strength of pricing, and it is difficult for other pickup truck companies to break the situation unless they come up with 12 points of sincerity to create products. The key point is that the Great Wall pickup truck, which has already sold a lot of sales, does not necessarily have a plan to accelerate the upgrade of drive technology, and the result can only slow down the pace of pickup truck models entering the plug-in hybrid, extended range and pure electric tracks.
The details are:
SAIC Maxus, 6,042 units, a total of 39,798 units.
Great Wall pickup trucks, 3,283 units, a total of 41,253 units.
JAC pickup trucks, 2,560 units, a total of 25,346 units.
Changan pickup trucks, 1,450 units, a total of 16,679 units.
Jiangling pickup trucks, 873 units, a total of 8,304 units exported.
ZTE pickup trucks, 735 units, a total of 5,483 units exported.
Foton pickup trucks, 552 units, a total of 9,133 units exported.
Zhengzhou Nissan, 196 units, a total of 1,348 exports.
The highest export sales of pickup trucks in November were SAIC Maxus rather than Great Wall pickups, and the cumulative export sales of the two brands were also almost equalTherefore, SAIC Maxus is also a brand that should not be underestimated, the sales performance of SAIC's own brands in the domestic market is generally decent, but the export performance is quite good, for example, MG Passenger Car is the highest selling independent brand in the European market, and its MG4 EV model has become the highest-selling electric hatchback in Europe. Some models of SAIC Maxus and Roewe will also be sold in overseas markets with the MG logo, such as the Maxus T70 90 pickup truck with the MG logo and sold in Southeast AsiaTherefore, the Maxus pickup truck brand can still achieve the first export sales in this period, and it can be said that the pickup truck of this brand is also worth paying attention to.
Finally, let's talk about the pickup truck of the joint venture brand, and the current joint venture pickup truck is Jiangxi Isuzu, Qingling and Zhengzhou Nissan;Jiangxi Isuzu is a joint venture between Jiangling and Isuzu, and the well-known model is D-MAX, but the sales of this car are relatively low, and the pillar models of its brand sales are mainly pickup trucks. It is not surprising that the sales of Qingling pickup trucks are low, and its engine technology is too backward;For example, the new pickup truck Explorer built with the D-Max exterior design scheme, the car is equipped with 3The 0T diesel engine only has a power reserve of 105kW and 320N·m, which is just a high standard of 1The level of a 5t gasoline engine only.
Zhengzhou Nissan's well-known pickup truck model is the Navarre, which is equipped with the same 2 as the old X-TrailThe 5L naturally aspirated engine has a maximum power of less than 130kW and a maximum torque of less than 250Nm, which is also evident from the level.
The level of joint venture brand pickup trucks is indeed very average, and the current pickup truck camp actually has only two main car series, one is its own brand, and the other is American imported cars.
Editor: Tianhe Auto-Automotive Science Island, released by Tianhe MCN, welcome to retweet and comment.
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