The November 2023 MPV model sales rankings have been released, but the most intriguing parts of these figures are less well known. Below, we will interpret the data of major car series in detail to help readers objectively evaluate and provide reference for car purchase. We divide joint venture vehicles and domestic brands into two categories, and split joint venture vehicles into German, American, Japanese, and Korean brands.
SAIC-GM-Wuling's Wuling Hongguang is not in the scope of our discussion, and we will not discuss the models that are defined as tool-oriented vehicles, and our focus will be on the data of mid-to-high-end business MPVs. German Denza D9, 10,446 units. Volkswagen Weiran, 1567 units. Mercedes-Benz Vito, 1340 units. Mercedes-Benz V-Class, 1,337 units. Although DENZA Auto is regarded as a new brand, it has actually been established for more than ten years and is a joint venture brand between BYD and Mercedes-Benz Auto.
At present, the DENZA D9 is the highest-selling MPV, and as the first plug-in hybrid MPV to go on sale, this car can be regarded as accurately capturing the market demand, but it is also facing certain pressure in the face of competitors of its own brand. Volkswagen Weiran is based on the MQB platform, using a front-wheel drive structure, and the body features a bit of a crossover feeling, which is more niche. The Mercedes-Benz Vito has a lower configuration, with a slight van style;The Mercedes-Benz V-Class is based on the configuration upgrade of Vito, and both cars are mid-to-large MPVs with front-mounted and rear-wheel drive.
U.S. Buick GL8, 7,761 units. Buick Century, 1799 units. Ford Toureo, 260 units. The U.S. MPV is dominated by Buick, but in this issue, the sales of the Buick GL8 are still surpassed by the Denza D9The Buick Century is essentially an upgraded version of the Buick GL8, with both cars using the same front-wheel drive platform and equipped with 20T engine and 9AT transmission.
The fundamental reason for the low sales of the Ford Toureo is that it shares the design with the new Ford Transit, a light commercial vehicle, with limited engine level and average configuration. Japanese Toyota Sena, 5,866 units. Toyota Grevia, 3,768 units. Honda Odyssey, 2543 units. Honda Elysian, 1806 units.
After Toyota launched the Sena and its sister car Grevia, the sales performance of the Honda Odyssey and Elysian was not as eye-catching, because the Toyota MPV was more well-known and the body size was larger. At present, the total sales of Toyota's two models have been comparable to that of Buick GL8, which is undoubtedly a huge competitive pressure for Buick cars. Korean Hyundai Kusitu, 1,021 units. Kia Carnival, 157 units.
Among the Korean MPVs, Hyundai Kusitu has the highest sales, while Kia Carnival has relatively low sales. Based on the above data, we have taken a detailed look at the MPV model sales rankings for November 2023, and we hope that this information will help you in your car purchase decision.
Trumpchi M8, VOYAH Dreamer, Trumpchi E9, ZEEKR 009, Trumpchi E8, Hongqi HQ9, Wei brand Gaoshan, Maxus 9, Hechuang V09, Roewe IMAX8, these ten cars occupy an important position in the MPV sales data in November. Among them, plug-in range-extended hybrid or pure electric models occupy the majority of the market share, while the Trumpchi M8, Hongqi HQ9 and Roewe iMAX8 are a few fuel vehicles.
Among these models, although the sales of Trumpchi M8 have declined, its main ** and performance advantages, as well as the overlapping positioning with Trumpchi E8 and E9, have gradually increased the demand for plug-in hybrid MPVs among commercial vehicle users.
Therefore, Trumpchi Automobile is actually the brand with the highest sales of MPV models in November, while the sales of the VOYAH Dreamer are growing, with its standard four-wheel drive system, pure electric mileage reaching the same price, the highest standard in the same class, and excellent performance, making it expected to become the model with the largest room for domestic MPV sales in 2024.
In addition, ZEEKR 009 has the highest positioning in the mass production MPV of its own brand, and its avant-garde design and high price reflect the potential of this type of high-end MPV, especially favored by enterprise users in the field of science and technology. In the entire MPV market, the performance of these models has brought in-depth thinking about the domestic mid-to-high-end MPV market. The strength of the WEY Alpine DHT MPV is quite worth looking forward to, and although it was launched a little later, it is expected to perform well in the market. Compared to the Kia Carnival, its sales volume will not be inferior at least.
In addition, the Trumpchi E8 E9 will also gradually compete with the same cars of Toyota and Honda. The VOYAH Dreamer and the Wei brand Alpine DHT are expected to gradually close the sales gap with the Denza D9, while the Buick GL8 may eventually adjust its positioning and compete with the Trumpchi M8 for the mid-range MPV market share. Let's wait and see how these models perform.