In the kitchen appliance industry, Xu Liping has nearly 30 years of experience. This year is her 20th year of running the Vantage store on Gao'an Terracotta Road in Nanchang City (hereinafter referred to as "Terracotta Road Store"). In 2023, the store's sales are expected to exceed 5 million yuan. In the "30th Anniversary" and "Super Brand Day" activities held in September and November, the store's sales were 1.01 million yuan and 1.15 million yuan respectively. It is the first store in Jiangxi to achieve a monthly retail sales of more than one million yuan for two consecutive months.
People who have dealt with Xu Liping commented on her: positive, approachable, serious and meticulous in her work, and very strong in execution. But in the eyes of her husband and children, she is not a patient and amiable mother. Xu Liping said frankly in the interview: "I am very patient with any needs of customers, it can be said that I am 'responsive', and I am very sincere in receiving and serving customers, but I will bring all the bad emotions to my family." Although my family is very supportive of my work, I still feel sorry in my heart, I have too little company with them, and I can say that I am dedicated to running Vantage. ”
With patience and sincerity, make every customer comfortable
There are a total of 5 people in the terracotta store who are responsible for the daily operation of the store. Xu Liping and his sister are in charge of store reception, and the other three employees are community salesmen. For the big and small things in the store, Xu Liping has to worry about it. "In addition to store reception, I am also responsible for installation follow-up, after-sales, and I am responsible for the operation of the record of 'Pocket Vantage'. With a little free time, I will contact customers who have not yet closed the deal, and send 'good morning' every day. As long as they haven't bought the product, we have a chance, and we won't give up until the last minute. ”
Before 2021, I did all the cleaning in the store. The first thing I do when I open the door every day is to clean up, take a special towel to wipe all the products in the store, and have to mop the floor every night before I can get off work. Because if you come to mop the floor in the morning, once a customer enters the store, the wet floor will make them have a bad experience. Now, I have so many things to deal with every day that someone else is responsible for cleaning up the store. Xu Liping said.
For the needs of customers, Xu Liping does his best to meet them and is very patient. After the business staff of the community arrived at the customer's home, Xu Liping would personally go to some problems that they could not solve, on the one hand, to promote the transaction, and on the other hand, to make the customer feel valued. She said that in business, the service attitude is very important, and the attitude towards customers is not good, even if the ** is low, customers will not buy products.
Regarding the attitude towards customers, Xu Liping mentioned the influence of Tan Minpeng, general manager of Nanchang Xuanhuan Commerce and Trade (hereinafter referred to as "Nanchang Xuanhuan"). "I am very grateful to the headquarters and Nanchang Xuanhuan for their support to me, and I would like to thank Mr. Tan in particular. At work, no matter what difficulties I encounter, Mr. Tan will always find a way to help me solve them. I often ask him for any questions about the event. He gave us a lot of support at the two events in September and November. His meticulous attitude towards his clients also influenced me. ”
BrandsInseparable from my life
Xu Liping received an older couple. "That uncle is the decision-maker, but the old man is not very good-tempered, he is more anxious, and he is not even willing to sit down and chat, and the old couple often quarrel because of disagreement. In order to soothe his emotions, I made him tea so that he could calm down and listen to me. Then, I started with the decoration style of his home and gave him some very specific constructive suggestions. As we chatted, he slowly let down his guard, accepted my suggestion, and bought the set of products in the store. ”
Xu Liping also talked about the embarrassment when he first took over the store. At that time, because she was not familiar with the product and was in a hurry, she was always unconfident when receiving customers, and she didn't know how to respond when others asked a few more questions. Now, she can talk to her clients, she loves to deal with them, and she is able to deal with tricky things in stride, and she is never as impatient as she used to be.
Xu Liping said that he has no hobbies in life, and most of the time he goes home except in the store. In the face of the life of "two points and one line", she does not feel that it is too hard, and it is her greatest happiness to be able to get a satisfactory response from customers.
This year, we set a target of 5 million yuan, and now we have completed 4.8 million yuan, and there is definitely no problem in achieving the goal. There are many unpredictable situations in doing business, and I always ask myself to do my best to do everything well, and I can't give up on every customer who may buy our Vantage products. Xu Liping said, "I have a lot of feelings for the brand, my family is also infected by my enthusiasm, when my son was two or three years old, I took him to Nanchang for a meeting, as long as he saw the Vantage logo, he would jump up with joy." Passers-by may find it inexplicable, but I understand him that the brand has been integrated into every aspect of my life and is an inseparable and important part of my life. 2023 turn the page