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On December 18, Rose Island Group released its 2024 strategic plan at the 2023 Dealer Summit, aiming to lead the new development of the Quanwei customization industry. With the theme of "Showing a New Look, Seeking a New Bureau, and Starting a New Journey", the summit attracted the participation of many industry leaders and dealers to jointly develop the future development trend of the industry.
Xu Wei, chairman of Rose Island Group, said in his speech at the summit that in the face of new challenges and hidden opportunities, Rose Island will continue to practice the multi-category strategy of "Quanwei Customization + Panoramic Door", strengthen brand building, expand brand voice, gain insight into market opportunities, grasp the trend of the times, and seek a new development situation. He emphasized that Rose Island will work hand in hand with all dealers to move forward bravely and start a brilliant new journey.
With the iteration of consumers and the change of consumption habits, high-end home furnishing has become a hot wave at present. Zhang Chuanxi, rotating chairman of the Guangdong Home Furnishing Federation and founder of China Gaoding Exhibition and Gaoding Club, pointed out at the summit that the macroeconomic environment will stabilize in 2024, national consumer confidence will be further boosted, and the high-end home furnishing industry will usher in a period of rapid development. He believes that high-end home furnishings will become the next new outlet for wealth growth.
Li Long, Vice President of Rose Island, gave a detailed introduction to Rose Island's 2024 strategic plan in his speech. He said that Rose Island will make an all-round attack in multiple dimensions such as products, channels, brands, digitalization, and marketing, adhere to the multi-category development of full-bathroom customization + panoramic doors, and build the core competitiveness of high-end full-bathroom customization and panoramic door categories. At the same time, Rose Island will actively embrace channels such as home decoration, new retail, and designers to achieve omni-channel development. Focus on 1858 high-end products, unite well-known designers at home and abroad, and comprehensively improve product design and details. Promote the digital transformation of Rose Island, and officially launch the front-end and back-end integrated marketing system. Increase brand marketing investment, online and offline all-round coverage, consolidate the first-mover advantage, and deepen the brand moat.
Xu Tiantian, vice president and chief brand officer of Rose Island, comprehensively analyzed the upgrading and evolution of Rose Island's brand image. He said that while inheriting the romantic genes of the group's brand, Rose Island has upgraded and created a new brand identity that is "moving at a glance and unforgettable", interpreting the design aesthetics of Rose Island and helping to spread the brand cultural concept.
It is worth mentioning that Li Duopei, general manager of Rose Island Marketing and Product Center, released the SI image of Rose Island panoramic door at the summit. He said that the panoramic door is one of the core products of the bathroom space, with broad market prospects and development potential. The design model of the panoramic door store with three common areas of 260mmm was displayed on the spot, and the store layout, circulation planning, sample display and other information were intuitively presented. These models are built with more realistic scenarios as the core, giving consumers an immersive experience, and what you see is what you get. He said that these models can be replicated 1:1 by dealers.
In the final part of the press conference, Rose Island reached a strategic cooperation with Methven, a New Zealand national bathroom brand with a history of more than 130 years, which was born in 1886. Robert Su, President of Maxervan, and Zhou Si, Vice President of Maxervan, witnessed this important moment. The combination of Rose Island and Maxim will bring high-end full-bathroom customized solutions that are better, more comfortable and healthier to consumers around the world.
The summit also invited Yang Yuan, Chairman of Xingjie Group, Dr. Zhang Yi, CEO and Chief Analyst of iiMedia Consulting, and Li Tianyan, founder of Yanyu Circle, to deliver speeches or participate in roundtable forums. Together, they have the future development trends and opportunities of the industry.
In the face of future challenges and opportunities, Rose Island Group is fully prepared. By practicing the multi-category strategy of "Quanwei Customization + Panoramic Door", strengthening brand building, expanding voice, and understanding market opportunities, Rose Island will continue to lead the development trend of Quanwei customization industry.