Selection CEO apology: Dropped the phone for inappropriate behavior, lack of grace and bearing.
Sun Dongxu apologized for Dong Yuhui's article on December 14. He said that he "threw ** in a rude way and was seen as rude and rude by netizens."
In the video, he said, first, he asked questions about Dongfang Selection, and his expressions and words were aggressive;Second, the way of throwing ** is very inelegant and is regarded as rude and rude by netizens;Third, Dong Yuhui's salary was mentioned, which is an unprofessional practice.
Here, I apologize for you and call on us to resist this kind of culture, which does not mean that they are just a person who eats white food, we just want them not to corrupt our atmosphere because of some irrational remarks. ”
This incident began with a short article taken by Dong Yuhui in Jilin on December 5 last year, which aroused unanimous praise from netizens. The editor of Dongfang Selection replied below, "Every time I write an article, there is a host standing in front of the camera, which is the joint efforts of the three teams of copywriting, photography, and editing to write such an article." ”
After that, Sun Dongxu mentioned this matter again in the live broadcast, and his words were the same as my editor. "Some remarks on the Internet are a bit radical, thinking that Dong Yuhui wrote an article by himself and wrote every article in the company into an article, such remarks, for me, are an insult, an insult.
Dong Yuhui also said in the live broadcast: "Just a few days ago, an editor who claimed to know everything about the game industry replied indiscriminately in the comment area, which made many netizens very unhappy. After that, he went to Yu Minhong to complain, and Yu Minhong asked him to go to Sun Dongxu, and Dong Yuhui also said that they were very excited to communicate.
On the evening of December 12, Dong Yuhui published a long article about him on the issue of "small compositions" that has recently aroused widespread heated discussion. He said that some of the "small essays" held in various provinces were written by himself, for example, the Xi'an Incident and the Inner Mongolia IncidentThere are also people who will put forward their own ideas and opinions, and let the editors write down their thoughts and opinions, and then write them out, and then the two people will discuss them together and finalize them. And the editors create according to their own preferences, as long as they like it, they will not modify it, and they will not modify it. He said that the idea of the editor of the "small composition" in Jilin Field was different from his original idea, but it was not bad, so he did not make any changes. Dong Yuhui said that he would take the script he recorded very seriously.
On the evening of December 12, Sun Dongxu also expressed his views on his article on his live broadcast, and the whole process lasted more than ten minutes. He said that the members of the editorial team work with feelings and improper communication methodsIn addition, Yuhui's mood was also infected, so he temporarily made a decision not to broadcast on the 10th. He said, "Some people divide Yuhui's profits into hundreds of millions a year, and I want fans who want Yuhui to repay the money fairly don't worry, this is Yuhui's income." ”
Dong Yuhui's personal name was changed on his personal webpage on December 13. Earlier, Dong Yuhui's autograph read, "I used to be a teacher, and now I am a salesman." But later it was changed to "don't think, don't die, don't die, don't want me". In addition, Dong Yuhui's IP address indicates that he is now in Shaanxi Province.
Yu Minhong published a paragraph on his personal ** on December 14 about his little essay incident**. Yu Minhong said: Originally, it was just a trivial matter in the company, but due to improper handling, it evolved into a frenzy. The editor's behavior is very unprofessional and shows that there are huge flaws in the company's operation. Yu Minhong said: "When Xiao Sun explained the problem, he mentioned Dong Yuhui's salary, which is not right, I am the person in charge of the company, and I apologize to Dong Yuhui." He also added: "Xiao Sun is an immature person, I hope you can understand Xiao Sun's feelings." ”
Statistics show that during the period from December 10 to 13 last year, Dongfang Selection's Douyin account lost 120,000 followers. On the 13th, Dongfang Selection has lost nearly 50,000 fans, and the number of viewers has also declined significantly. In the past three trading days, Oriental Selection has lost 14% of its total assets.
Some analysts said that this incident was an "infighting" between two factions within the company;Still others see it as a "de-headed" strategy. In its first annual report released in August, the company's net profit was 4.5 billion yuan, an increase of 651% from the same period last year. Last year's net loss for the fiscal year was 71 million, compared to a profit of 9 last year713 million.