In Dongfang Selection, an unprecedented storm quietly swept in, exposing the company's internal contradictions and the inadequacy of the management system. The hero of the story is CEO Dong Yuhui, who is a popular anchor of the company and once became a lifesaver for the company.
It all started with a piece of copywriting, Dong Yuhui recited a brilliant essay in a live broadcast, which attracted praise from fans. However, a company representative claimed that the copy was the result of a team co-creation, sparking discontent among fans. The conflict began to intensify, and fans and company representatives fell into heated arguments.
The situation escalated further, and the company's CEO Sun Dongxu came forward to "educate" fans, claiming that Dong Yuhui was not treated badly, and also criticized the "fan circle culture". This remark caused great dissatisfaction among fans, who began to question the company's management and attitude. The company's stock price has been rapid**, and the number of followers has also decreased significantly.
At the last moment of the chaos, the company's founder, Yu Minhong, stepped in to calm the situation and announced the removal of Sun Dongxu from his position. The decision was considered a wise move and regained the trust of fans for the company.
However, the crisis has also highlighted weaknesses in the company's management system. Dong Yuhui, as a big anchor, has an obvious mismatch between his status and treatment and the company's senior management. The company's failure to properly manage its relationship with big streamers led to an escalation of internal conflicts.
In the live streaming industry, the value of big anchors cannot be ignored. They attract a large number of fans and traffic, bringing considerable profits to the company. However, this also means that companies must be more careful in managing the relationship between big streamers and companies to avoid similar crises from happening again.
This incident has shown that more mature models and rules are needed to manage the live streaming industry to ensure that the cooperation between companies and big streamers is more stable and harmonious. At the same time, we should also cherish those successful big anchors, because their success is often more accidental than inevitable, and it is difficult to replicate.
In the end, Yu's wise decision calmed the storm, but also reminded the industry that the live streaming industry needs a more standardized and mature management system to meet future challenges. It is hoped that this incident can become a lesson for the industry and promote the healthy development of the entire live streaming industry.