On the afternoon of November 27, Yu Chengdong, Executive Director of Huawei and Chairman of Intelligent Vehicle Solution BU, announced that since its launch in mid-September, the new M7 jointly built by Huawei and Celis has attracted more than 100,000 large orders.
Since entering the automotive field, Huawei's automotive business has expanded significantly. Wenjie is one of the highlights, but compared with other cooperative car companies, the sales performance of Wenjie is particularly outstanding, and it is nicknamed Huawei's "own son".
Now, however, the family lineup of "pro-sons" has expanded. On November 28, HarmonyOS Zhixing's first sedan, the S7, was officially unveiled. Yu Chengdong said: "The Zhijie S7 is the first pure electric car of HarmonyOS Zhixing, which is deeply empowered by Huawei, and debuts a number of Huawei black technologies, opening a new chapter in smart travel. ”
Zhijie is a brand cooperated by Huawei Zhixuan and Chery, and after that, Huawei will continue to launch more brands and models with partners such as JAC and BAIC.
In addition, Huawei has also registered a number of transportation trademarks this year, including more than 10 trademarks in the transportation industry, including Youjie, Zhijie, Xiaojie, Hongmengjie, Zhujie, Xiangjie, and Lanjie.
Although Wenjie has become a representative of the HarmonyOS Intelligent Mobility model, there are differences in the performance of Huawei's partners in the field of smart cars. However, this has not affected Huawei's recognition from many brands in the automotive field, especially in new energy vehicles.
As the number of "pro-sons" increases, Huawei will face the challenge of balancing the relationship between multiple partner brands. Yu Chengdong said that Huawei has issued invitations to partners such as Celis, Chery, JAC, and BAIC to invest in new companies, and hopes that FAW Group can join.
On November 28, this news aroused the attention of the market, and the stock prices of Huawei-related automobile sectors rose in late trading, and the stock prices of many automobile companies rose sharply. This also makes the "Huawei Concept" a unique position in the automotive industry.
Huawei has adopted three cooperation models in the field of smart cars, including the parts** model, the HI model, and the smart car model of HarmonyOS Zhixing. Among these three modes, the Hongmeng Zhixing model is considered to have the highest "Chinese content", which has been verified in terms of sales.
Currently, Huawei's automotive business is facing profitability challenges, but Huawei says it wants to be profitable by 2025. To achieve this, Huawei needs to achieve cumulative sales of 1 million units in Smart Car and HI mode. Although the cumulative sales of Wenjie this year have not yet reached 100,000 units, this has not stopped Huawei from expanding its influence in the automotive industry.
Regardless of whether the current investment is losing money or not, Huawei's impact on the automotive market will continue to exist. With the emergence of the concept of "big alliance", Huawei's development space and the success of its business model in the automotive field will become the focus of attention in the future.