Xiaomi Auto was listed in the Ministry of Industry and Information Technology's "Announcement of Road Motor Vehicle Manufacturers and Products", and its first model, Xiaomi Su7, was finally unveiled, which attracted widespread attention. Why is Xiaomi Auto in the spotlight?
People are pondering the question: "Can Xiaomi Auto reproduce the success of Xiaomi phones?".Lei Jun himself is also skeptical about this, on the one hand, he is worried that the quality of the product is not good, and no one cares
On the other hand, they are worried that the product is too good, resulting in consumers waiting in line for too long. Lei Jun said he would invest "tenfold" efforts, including a team of 3,400 engineers and more than $10 billion in R&D spending.
The Xiaomi SU7 adopts a fastback shape, similar to the Porsche Taycan, equipped with an 800V high-voltage overcharging platform and Xiaomi's automatic driving system, and a medium and large sedan with a wheelbase of 3 meters has attracted much attention. However,
New forces have been questioned about car manufacturing, such as the losses of NIO and Xpeng Motors. Whether the Xiaomi Su7 can succeed after its launch depends critically on the product configuration and pricing. Can Xiaomi Auto replicate the success of the mobile phone industry,
The market will ultimately give the answer. The automotive industry is highly competitive, and the future of Xiaomi Auto is still unknown.