Kunpeng Project
As the year approaches, it's not just the cold weather that's chilling, but also the stormy catering industry. Recently, an embarrassing news came out: well-known restaurants have said that they don't know if they can survive this year. Among them, the "Koyama Japanese Restaurant" in Taikoo Hui in Guangzhou has been losing money frequently under the shadow of Japan's nuclear sewage discharge into the sea, and has to issue an emergency notice to consumers to consume stored value cards, which has attracted widespread attention.
Behind this news, the current difficult situation of the catering industry is revealed. According to the statistics of Qichacha data, since the beginning of this year, as of December 21, 2023, the number of revocations of domestic catering enterprises has exceeded 12650,000, more than double the number of last year and a new high since 2020. This figure not only worries industry insiders, but also makes consumers uncertain about the future of the catering market.
From an economic point of view, there are several main reasons for the rise of the death wave in the restaurant industry. First, the impact of the pandemic is still ongoing. Although the epidemic is gradually under control, the recovery of the catering industry still faces many uncertainties. Due to the prolonged closure of business and restrictions on the movement of people caused by the epidemic, many catering outlets have been unable to withstand the economic pressure and have announced closure.
Secondly, the use of raw materials has also made the catering industry worse. In the face of record raw materials**, many small F&B outlets are struggling to withstand soaring costs, and profits are severely eroded. Some well-known brand stores are also in danger in the market because they cannot effectively control costs.
In addition, environmental factors have also had a direct impact on the catering industry. Taking "Oyama Japanese Restaurant" as an example, the outbreak of Japan's nuclear sewage discharge incident directly caused the store's business to be greatly impacted. This is not just a single incident, but also a reflection of the fragility of the restaurant industry in the face of environmental change. Environmental protection is not only a problem of one store, but also a problem of the entire industrial chain, which requires wider social participation and solution.
In this context, not only small restaurants, but also some well-known brand stores have collapsed. For example, a well-known restaurant chain declared bankruptcy earlier this year, and its once thriving store is now a crowded scene. This is undoubtedly a blow to the catering industry, and it also makes people think: where is the catering industry going?
From a personal point of view, the difficulties of the restaurant industry are not a one-day effort, but the result of a combination of factors. First of all, for the catering industry, it is very important to improve service quality and innovate business models. Blindly relying on traditional business methods is difficult to adapt to the changes in the market, which will inevitably lead to survival difficulties. Secondly, catering companies need to pay more attention to environmental protection and social responsibility. Environmental protection is not only a responsibility of enterprises, but also an investment in their own future. On the road of green development, enterprises can truly win the recognition of the society and form a sustainable development model.
In real life, some catering companies are responding to the current predicament by actively innovating and adapting. For example, a hot pot chain enterprise has launched a more distinctive theme hot pot on the basis of its original operation, attracting a large number of young consumers. This kind of innovation is not only the innovation of products and services, but also the deep understanding and grasp of market demand. This brings new growth points to the enterprise and provides a viable way to survive.
In general, the death wave of the restaurant industry is not accidental, but the result of a combination of market competition and multiple uncertainties. In the context of economic development, catering companies need to constantly adjust themselves to adapt to changes in the market. At the same time, all sectors of society also need to work together to provide more support and help for the sustainable development of the catering industry. Only in this way can the catering industry stand proudly in the cold wind and not be swallowed up by the cold market.