With the rapid development of the e-commerce industry, Pinduoduo, as the largest social e-commerce platform in China, has attracted a large number of merchants to settle in. On the Pinduoduo platform, there are two types of stores: *** and ordinary stores. So, what is the difference between Pinduoduo*** and ordinary stores?How to become *** This article will give you a detailed answer.
First of all, let's take a look at the difference between Pinduoduo*** and ordinary stores:
Brand authorization: ** refers to the official store opened by the merchant in the name of the brand on the Pinduoduo platform, which needs to obtain the official authorization of the brand. Ordinary stores, on the other hand, do not require the authorization of the brand, and any legitimate merchant can settle in.
Product quality: **The goods sold need to be of guaranteed quality and meet the quality standards of the brand. There are no clear requirements for the quality of goods in ordinary stores, but the Pinduoduo platform will conduct random inspections on the products to ensure that the quality of the goods meets the requirements of the platform.
Store logo: ** will be followed by the word "official***" after the store name to show the difference from other stores. Ordinary stores do not have such a logo.
After-sales service: ** It is necessary to provide the after-sales service policy specified by the brand, such as seven-day no reason to return and exchange, etc. The after-sales service policy of ordinary stores is formulated by the merchant himself.
Traffic support: The Pinduoduo platform will give priority to recommending *** products and giving *** more traffic support. Ordinary stores, on the other hand, need to attract users through their own operations and marketing tools.
After understanding the difference between Pinduoduo*** and ordinary stores, let's take a look at how to become ***
Obtain the authorization of the brand: To become a ***, you first need to obtain the official authorization of the brand. The brand will evaluate the merchant's business ability, reputation and other factors to decide whether to grant authorization.
Submission of application materials: After obtaining the authorization of the brand, the merchant needs to submit relevant application materials to the Pinduoduo platform, such as the authorization letter, business license, tax registration certificate, etc. of the brand.
Waiting for review: The Pinduoduo platform will review the application materials submitted by the merchant, and after the review is passed, the merchant can officially open ***.
Improve store information: After opening, merchants need to improve the relevant information of the store, such as store name, logo, store description, etc., so that users can better understand the store.
Listing products: Merchants need to put products that meet the requirements of the brand on the shelves, and set up reasonable ** and preferential policies to attract more users to buy.
In short, the main differences between Pinduoduo*** and ordinary stores are brand authorization, product quality, store identification, after-sales service and traffic support. To become a *** merchant, you need to obtain the authorization of the brand and submit the relevant application materials to the Pinduoduo platform. Hope the above helps!