On December 20, the 2023 China E-sports Industry Annual Conference was successfully held in Nanshan District, Shenzhen, with the theme of "Standardizing the Order of the E-sports Industry and Creating a Healthy and Diversified Ecology".
Sun Shoushan, Chairman of the China Audio-video and Digital Publishing Association, pointed out in his speech that 2023 is a year for China's e-sports to achieve standardization, mainstreaming, and internationalization, and China is currently the region with the most e-sports games and event IPs, the largest single market, the most developed industrial ecology, and the highest competitive level, becoming a key player in the global e-sports market and an accelerator for the development of the industry. Standing in the new stage of the industry shifting from high growth rate to high-quality development, on how to create a "first-class era" of the e-sports industry, he said that e-sports content producers should make efforts from four aspects: implementing the requirements of the competent authorities, respecting market rules, meeting the needs of competition, and creating high-quality masterpieces, and further deepen the structural reform of the supply side of content productionIt is necessary to rely on the China E-sports Industry Research Institute, focus on the whole industry chain, pay close attention to standards and research, actively investigate industry trends, solve problems with perfect industrial standards, and constantly broaden the application scenarios of standard achievements and research resultsIt is necessary to consciously practice the cultural mission, continuously enhance the national cultural soft power and the influence of Chinese culture through the popularity and dissemination of e-sports culture at home and abroad, strengthen the international communication capacity of e-sports, and form an international discourse power that matches the international status of e-sports in China.
Tang Jiajun, Deputy Secretary-General of the China Audio-video and Digital Publishing Association, Secretary-General of the Game Working Committee, and Chairman of the E-sports Working Committee, released the "2023 China E-sports Industry Report" at the conference. He said that in order to better present the development law of the e-sports industry, provide a more scientific data reference, and deeply integrate with the global e-sports industry, the industrial income of the "2023 China E-sports Industry Report" removes the revenue data of e-sports game products in accordance with the statistical caliber of international practice, and comprehensively explains the overall situation of China's e-sports industry in 2023 from seven aspects: actual industry income, user scale, gameplay type, number of events, event distribution, club distribution, and e-sports going overseas. The report shows that China's e-sports industry is further pursuing high-quality development, showing a trend of standardization, mainstreaming, and internationalization. In 2023, the actual revenue of China's e-sports industry will be 263500 million yuan, the user scale is 48.8 billion people, with the increase in offline events and the increase in attention, the revenue of e-sports events and clubs will increase year-on-year in 2023, but the overall revenue will show a downward trend due to factors such as the decline in live broadcast revenue of e-sports content.
Liu Zhao, Director General of the Asian Electronic Sports Federation and member of the Membership and External Affairs Committee of the Hong Kong (China) Football Association, delivered a keynote speech on the topic of "Gathering Enthusiasm: The Journey from the Asian Games to the Future". He introduced the efforts, achievements and important role played by the Asian Electronic Sports Federation (AESF) as an intercontinental sports association in promoting the development of e-sports. In terms of international large-scale events, AESF has made plans and ideas to promote the development of the e-sports industry, and hopes to jointly promote the development of e-sports through cooperation with manufacturers and third-party institutions, so that more people can understand and participate in e-sports. At the same time, AESF is also actively developing new models and directions for the future development of e-sports, providing more ideas and directions for the future development of the e-sports industry.
Hou Miao, Vice President of Tencent Games and General Manager of Tencent E-sports, shared the theme of "Precipitating Asian Games Experience, Unleashing China's Power, and Embracing New Changes in International E-sports". Hou Miao said that while e-sports officially appeared on the continental stage and China won 4 golds and 1 bronze to top the Asian Games e-sports medal list, it also showed the world that e-sports, as the "most potential emerging sports industry", is developing with standardized and high-quality development. As a Chinese manufacturer and an active participant in international e-sports, Tencent will focus on promoting the construction of special e-sports competitions with national team participation, such as the e-sports Asian CupAnd with IP as the core, we will accelerate the construction of the event system and culture. Under the strong guidance of the competent authorities, we will work with ecological partners to promote Chinese e-sports to new heights on a global scale.
Jin Yibo, Deputy General Manager of the K6 Cooperation Department of Tencent Interactive Entertainment and CEO of Tengjing Sports, shared the theme of "Advocating the Order of E-sports and Conveying a Positive Spirit". He introduced that over the years, Tengjing Sports has been committed to advocating the order of e-sports in various events and conveying the sportsmanship of "hard work, never give up, and teamwork".Produce all kinds of promotional videos and documentaries, encourage contestants to accept mainstream interviews, and convey positive spirit with the power of example. At the same time, Tengjing continues to improve ecological management and alliance rules, holds various special trainings every year to improve the ability of ecological practitioners, and promotes the construction of a scientific competition and training system with all parties, and pays attention to the health of players. Tengjing Sports adheres to the social responsibility of e-sports, and has set up the "LPL CARES" public welfare brand and the LPL League Annual Best Public Welfare Award to encourage club players to devote themselves to public welfare.
Yi Di, Senior Vice President and Editor-in-Chief of Perfect World Group, said in his sharing entitled "Events Lead and Create Prosperity Together: Opening a New Chapter of Competition and Cooperation in the E-sports Industry" that 2023 is an extremely important year for the e-sports industry, which not only witnesses the vigorous development of e-sports, but also marks a new level for the industry. As an important member of the industry, Perfect World has become more firm and confident in the future development of the e-sports industry after a series of competitions. In the future, we will work with all colleagues, partners, cross-border partners and users to work together for win-win cooperation, support the development of the industry by continuously polishing the quality of the event, jointly promote the development of e-sports and e-sports culture, create a prosperous era of the e-sports industry, and shape the future of the e-sports industry.
Zheng Duo, Secretary of the Party Branch, Co-founder, Chief Operating Officer of Hero Sports VSPO, and Visiting Professor of Communication University of China, released further theoretical research and results on the basis of the five stages of sports development - showing the "classification and development of competitive activities" from the main classification and development stages of competitive activities, in-depth interpretation of the sports principles of e-sports and the specific position of e-sports in "competitive activities", and analyzing the scope of Olympic sports. Zheng Duo pointed out: "The current development of e-sports is actually an expansion and extension of the entire Olympic spirit. In the future, this kind of large-scale event will become more and more influential with e-sports, and this is actually an inevitable phenomenon when the spirit and essential attributes of e-sports develop to a stage. ”
Le Kedeng, Honorary President of the Hong Kong E-sports Association, President of Chengdu E-sports Association, and Chairman of the Group of Hong Kong, China, delivered a keynote speech entitled "Promoting Cooperation and Multi-dimensional Evolution of Multiple Resonances through Competition". He introduced that AG, as one of the earliest clubs in China, has won 2 gold medals in world-class games, 25 world championships and 110 national championships in the past 24 years of development. In terms of ecological research on the e-sports industry, he believes that the e-sports industry map can be divided into game e-sports, high-tech e-sports and cultural tourism e-sports. In addition, he also analyzed the development process of e-sports from chaos to norms, from controversy to glory, as well as the resonant development of e-sports and traditional sports, science and technology, cultural creativity, cultural tourism, public welfare and other industries. At the same time, he looked forward to the future vision of AG is to become the world's first e-sports cultural enterprise that links all players, to promote cooperation and link the world through competition, so that young people can feel the charm of competition, and at the same time, help the country to innovate more in the field of science and technology, and deeply participate in the global science and technology voyage.
The 2023 China E-sports Industry Annual Conference will focus on the ecological construction of the e-sports industry, guided by the practice of the core values of socialism, with the goal of bringing together the development experience of the e-sports industry and looking forward to the future development of the e-sports industry. Build a good ecology for the healthy development of the e-sports industry from the aspects of content diversification, compliance and high-quality development, and guide enterprises to actively fulfill their social responsibilities and show mainstream valuesPromote the integrated development of e-sports and cultural tourism, science and technology, sports, education and other formats, further optimize the development pattern of the e-sports industry, release the vitality of industrial development, and promote more value of the times.
Text: Beijing Youth Daily reporter Wang Lei.
Edited by Qiao Ying.