In today's society, for urban residents, fresh supermarkets have largely replaced farmers' markets and become the first choice for the public to buy fresh food. However, there are also many drawbacks in fresh supermarkets, mainly including: limited shelf life and preservation technology, resulting in insufficient freshness of fresh ingredients;There are many types of fresh ingredients, and the procurement and distribution links of fresh supermarkets are more troublesome, resulting in higher fresh foodFresh supermarkets are unable to meet the specific needs of market users and provide services.
In recent years, the market size of China's fresh food industry has grown steadily, and fresh supermarkets have opened all over the streets. As an industry closely related to the daily consumption of the public, the state has successively issued the "Notice on Supporting the Acceleration of the Development of the Construction of the Agricultural Product Chain System and Further Promoting the Development of Cold Chain Logistics" and the "14th Five-Year Plan" for the Development of Cold Chain Logistics.
Mao Heyou is a community fresh retail brand covering the whole scene of the chicken track. In the face of many pain points in fresh supermarkets, Mao Heyou has created the You+** system, adopting a new membership-based community fresh retail model to bring freshness and source to consumers.
In view of the freshness of fresh food, Mao Heyou and Shun'an have joined forces to take 3,000 acres of breeding base as the source, which can stabilize the best Shun'an excellent chicken that meets the qualifications for supplying Hong Kong, and then go through chilled treatment and cold chain to the store to ensure the quality and freshness of the chicken. In response to the problem of higher fresh food in fresh supermarkets, Mao Heyou has created a You+** system relying on its own solid chain foundation to ensure direct production and efficient retail, and reduce natural costs. In response to the specific needs of market users, Mao Heyou adopts a new membership-based community fresh retail model, and through data feedback, conducts in-depth reverse customization in the middle and upper reaches of the chicken category, effectively reaching more accurate user consumption groups and meeting the different needs of consumers.
Compared with general fresh supermarkets and chain supermarkets, the single store of Mao Heyou You+ community adopts the O2O model of "one person, one chicken, one store, and one pot of gold", realizing the integration of membership system, community direct supply, product pre-order, offline ** and offline stores. With high-quality products and good service image, it has won the love of the public, and truly achieved convenience and benefit to the people, benefiting the people and touching the people.
In today's era, with the increase in chicken consumption demand and the attention of domestic residents to food health, the market demand for chilled chicken continues to rise. In addition, Mao Heyou adheres to continuous innovation and continuous layout, and accelerates the formation of a domestic pattern of 100 cities and 1,000 stores in the future, and bursts out to the first-line chicken brand.