In business tycoon circles, Musk is simply an outlier.
Other business tycoons are low-key and mysterious, but Iron Man Musk is very real and even a little temperamental. When he was happy, he dared to fly leaves on TV, and he was unhappy that he could make an appointment with Zuckerberg, focusing on a real ......
Even when he is not busy at work, Musk has made guest appearances in movies, and his shadow can be found in "Iron Man 2", "Transcendental Hacker" and other **.
And Musk is also a good hand at marketing, launching Tesla into space, do you think it's a gift package for aliens?
Don't be stupid, that's for you to see, otherwise how would you be willing to pay for Tesla!
How much does Musk know how much marketing?Let's put it this way, not long ago Volvo released a science fiction movie, I once wondered if it was Musk's trick, or he directed it, after all, this operation does have the shadow of Comrade Musk......
However, Volvo has already stated that this ** is made by AI, which can be regarded as an explanation for Musk.
In fact, ** is very short, only about four minutes, but in these four minutes, there are a lot of backgrounds and foreshadowings that have been explained, and there are even two narrative lines, one bright and one dark. I thought it was the plot of a human beauty driving a Volvo XC60 to save humanity, after all, although the plot of the beautiful woman in the car is cliché, the audience likes to watch it. Even as soon as the movie was launched on station B, the ** volume directly exceeded one million!
But in fact, it's another story: the beautiful robot rebelled, and the Volvo XC60 forcibly stole the show, and finally lifted the crisis.
In fact, after the robot has consciousness, how to get along with humans is very complicated, involving many levels of ethics, morality, human nature, etc., which requires us to seriously explore and be cautious, I think this is also the reason why Volvo made this **.
Volvo's purpose is not to say how strong it is, but to warn us that the future will be exciting, and there will be many problems, especially in terms of safety.
Having said that, embracing the future while adhering to the safety background has always been Volvo's code of conduct.
For example, when the concept of intelligent assisted driving first appeared, everyone knew that this was the future development direction of the automotive industry, but no car company dared to try to use this technology. Because car companies know that while bringing convenience to drivers, car companies also have to take huge risks, and once there is a problem, the entire enterprise may disappear!
You may not think that the first brand to break the circle and eat crabs turned out to be Volvo.
Volvo is one of the first car companies to develop and use assisted driving functions, and in 2012 Volvo launched the pilotassist system, which greatly reduces the driving pressure of users under the premise of ensuring safety.
It is known as the safest brand, but it is also the most radical brand in the field of assisted driving, which should be the best interpretation of the phrase "art masters are bold", ......
We can find a lot of the same plot in the history of Volvo.
For example, before the 50s of the last century, people have realized the importance of seat belts, but at that time, people used two-point seat belts similar to the current aircraft seat belts, in the event of a frontal collision, the two-point seat belts are difficult to restrain the upper body of the occupants, and the occupants will collide with objects in front of them.
In response to this problem, Volvo Group engineer Nilsbohlin invented the three-point seat belt in 1959, which can effectively solve the safety hazards of the two-point seat belt and better protect the occupants in the event of an impact. In order to better protect more people, Volvo has also shared the patent of the three-point seat belt with the whole industry for free.
In the 60s and 70s, the United States collected data on 40,000 accidents, and found that the three-point seat belt protection invented by Volvo was indeed effective. Data shows that Volvo's three-point seat belts can reduce accident injuries by 50 to 60 percent, and in the event of a collision below 60 km/h, occupants who use three-point seat belts correctly will hardly suffer fatal injuries. As a result, most countries in Europe and the United States successively listed seat belts as mandatory during the period from 1960 to 1970.
From the initial disapproval, to the entire industry praising Volvo's willingness to share the three-point seat belt patent for free. Volvo's courageous attempt, in exchange for the life safety of tens of thousands of car users, this game Volvo has made another profit.
The emergence and popularization of the three-point seat belt is just a small episode in the history of Volvo's development, in order to protect the safety of its occupants, Volvo has been making various attempts and innovations. In the face of the surging tide of new energy pure vehicles, as well as the rapid development of the artificial intelligence industry and the rapid transformation of the automobile industry, today's Volvo is also actively preparing for the protection of human safety.
For example, in view of the characteristics of new energy pure electric vehicles, Volvo proposed the concept of "World Tree" intelligent safety system. It is the IP code of Volvo Cars' intelligent safety system based on the native pure electric platform, in the "World Tree" intelligent safety system, car safety is no longer just active and passive safety, but is divided and refined into four different safety spaces in the car, body, outside the car and personnel, constituting a towering tree of comprehensive safety in the new era.
By using more advanced sensors and algorithms to help drivers make the right driving decisions, while allowing advanced driver assistance features to share the user's driving stress;Find a balance between safety and efficiency with safer batteries and electronic controlsAccording to the characteristics of new energy pure electric vehicles, the vehicle body is strengthened to improve the passive safety of the whole vehicle. These are all safety innovations and attempts made by Volvo in the era of new energy vehicles.
And in this era of the Internet of Everything and data is king, Volvo has also put the user's data security into the "World Tree" intelligent security system, and it is estimated that only Volvo can do such a comprehensive security protection.
Although Volvo is very low-key, this brand is actually not "peaceful" at all, and its brand DNA of being willing to try and dare to explore has always been there. Therefore, when it comes to promoting human travel safety, Volvo will always be trustworthy!