Bosses, take a look!I'm honored to introduce you to the recently hotly discussed business model - the consumption value-added model, which does not sell alcohol, but can help you make money!Especially in the bloody market of the wine industry, it is simply a rocket booster that breaks through the sky!
The liquor market has been overwhelmed by the turbulent competition and the ever-changing environment, and as the lives of our broad masses of people are becoming more and more nourished, the concept of consumption is also different from what it used to be. Taking advantage of this trend, the wine market has also ushered in an unprecedented opportunity and great test to show its talents!Then you may have to ask, how did this Dubai tyrant-level liquor company achieve an astonishing result of doubling its turnover and directly exceeding 100 million yuan in just two months?Hey, don't say it, let's talk about the wave of carbon atom dance business model they use - the consumption value-added model!
Here's a let's popularize what is a value-added consumption model. To put it simply, it's a business model that thinks entirely from the consumer's point of view. We encourage consumers to participate in the entire chain of production, supply and sales of commodities to realize the re-excavation and sublimation of consumer value. In this way, merchants not only win loyal customers, increase their happiness index, but also significantly increase their sales and market share. Why not?
However, the usual routine of giving points for shopping and exchanging points for discounts is, to be honest, a bit overwhelming. But now the value-added system has lifted these points to a new height!
For example, after the consumer buys the product, the merchant will allocate 30% of the net profit to the consumer, 30% will go into the bonus pool, and at the same time, 70% of the points worth will be minted to the consumer who buys the product.
For example, member A buys the first single 100 yuan product, 30 yuan into the bonus pool, 30 70% = 21 value of points, the initial points ** set to 1 yuan, A will get 21 points, now the bonus pool has 30 yuan, the points pool has 21, 30 21 = 142 yuan credits.
Member B placed a second order of 200 yuan of products, 60 yuan entered the bonus pool, 60 70% = 42 value of points, and now the points ** are 142 yuan, 42 142=29.5, B got 295 points, at this time the prize pool is 60 + 30 = 90 yuan, and the point pool is 21 + 295=50.5 pcs., 90 505=1.78 yuan credits.
Member C places the third order of 100 yuan product on the platform, 30 yuan enters the bonus pool, 30 70% = 21 value of points, and the current points **178 yuan, 21 178=11.8, c will get 118 points, 120 623=1.92 yuan points, the unit price of the points will always be **, the points can be exchanged for cash at any time like the merchant's bonus pool, just like the 21 points in the hands of a member, when a single point is increased to 10 yuan, it is equivalent to taking the product for free, and earning 110 yuan, so that members can experience discounts, free orders, and even earn money in the three consumption stages.
On the other hand, there are still two small easter eggs in this consumption value-added module!A small easter egg is "forced out of the game with double returns": points are money to buy yards and noodles for consumption, which can be withdrawn at any time, without any constraints, and will be consumed immediately when it is proposed. This ensures that the value of green points is always rising and the value is not decreasing!The second little secret is that 20% of the tax will be deducted for each withdrawal, and then it will flow back to the dividend pool. If there are 1,000 points in the total points pool, but the value is only 1,000 yuan, the user can withdraw 100 points according to the proportion of 80%, that is, he can only get 80 yuan. In this way, the remaining points in the dividend pool are 920 yuan, and the remaining points have changed from the original 900 points to 890 points, so that the value of the points withdrawn by the user has risen a little!
That's all for endless sharing, if you want to know more about the details of this mode or other commercial gameplay, please leave a comment or follow me in the comments below!Warmly invite heroes from all walks of life to communicate, collide with each other, and work together to ** the way of business, let's see you next time!