"If you know that it is not good, you should quickly change it to be good." Through the analysis of the achievements and shortcomings of the investment promotion work in Pingding County, it can provide reference for the localities, especially the county-level localities, and learn from their strengths and avoid their shortcomings in the work of investment promotion. According to the 19th National Congress of the Communist Party of China and the "14th Five-Year Plan" to determine the strategic idea of social and economic development, the local government should reconstruct the relationship between the market, the market and the society, and achieve a new balance between maintaining and giving full play to the initiative of the market, the creativity of the market and the flexibility of society. Seize the historical opportunity, take the initiative to adjust the role positioning, be in a more macro and overall position, do a good job in top-level design, change the concept, break through the bottleneck, fundamentally change the traditional way of attracting investment, actively innovate the model, strengthen supervision, and improve the investment promotion system. "Recruit, stay, and raise", let the project sprout, blossom, and bear fruit, and drive local economic development and people's living standards.
1. Improve the investment promotion system
1.1. Do a good job in project planning and coordination
The planning and coordination of investment promotion projects is a systematic and professional work, which is directly related to the direction of local investment promotion and economic development in the future, and is very important for local development. When making overall planning, local governments should combine the direction of industrial planning in the "14th Five-Year Plan", thoroughly understand a series of policies such as first-class, provincial and municipal, carefully screen and plan projects, and carry out comprehensive packaging with advanced concepts to ensure the introduction of a number of overall, strategic and basic major projects to activate local economic development. Set up an expert advisory group, open up opinions, ask for professional opinions, and enhance the scientific nature of policies. In combination with the "14th Five-Year Plan", it is necessary to actively plan and lay out a number of projects that cover a wide range of fields, have a high level of quality, are fully prepared in the early stage, and are conducive to the long-term scientific development of the local economy, so as to build a grand blueprint for the local national economic and social development in the next five years. In the top-level design of the project, the local government should consider what kind of investment road to take and what kind of business to attract. So the following three points should be noted:
First, specialization. When the local government is carrying out the work of attracting investment, it must take the road of attracting investment with its own characteristics. According to the actual local resource endowment and market demand, we will recruit whatever the advantages are, and what the market needs. Second, agglomeration. Industrial agglomeration and the formation of clusters of advantageous industrial projects is now a trend, which can develop shared characteristics, reduce enterprise cost input, and is conducive to the formation of a value chain of high-quality development.
Third, greening. When attracting investment, the local government must follow the concept of circular economy, save resources, make in-depth use of resources, and then protect the environment, which should be the bottom line of the local government for investment projects, and cannot destroy the environment in exchange for industrial GDP.
1.2. Innovate the investment promotion model
With the economic transformation and development and changes in the social environment, it is becoming more and more difficult for the traditional single investment model to attract foreign investors, and the innovative investment model has become the focus of the investment promotion work.
In February 2017, Chen Yixin, then Secretary of the Wuhan Municipal Party Committee, proposed the "Alumni Investment Model" at the Wuhan Promotion Conference.
Chengdu has introduced the "Interim Management Measures for Chengdu Investment", which stipulates that the investment funds for new projects include financial contributions and social capital cooperation, which on the one hand relieves the pressure of the city, and on the other hand, it can encourage more social forces to participate, creating a "guide" model. This model guides enterprises to invest funds through financial funds, establishes equity **, and realizes the docking of capital and projects.
At present, the most favored model in various places is the "industrial chain investment model", that is, around the upstream and downstream industries of the industry to attract investment. Compared with the traditional investment model, he is not simply competing for resources and policies, but through a certain industry as the foundation, the introduction of vertical and collaborative related enterprises, the creation of industrial clusters, the formation of a leading effect, the optimization of market resource allocation, can attract industrial chain enterprises to settle in groups, batch settlement.
1.3. Strengthen departmental collaboration
At present, the situation of investment promotion is very severe, and the competition between regions is also intensifying, so in the work of investment promotion, all units and departments should establish a sense of the overall situation and the idea of "a game of chess" in the overall situation, strengthen the cooperation and mutual cooperation between departments, reduce unnecessary obstacles caused by information barriers, improve efficiency, and do everything possible to introduce projects.
First, we should give play to the role of leading groups. To strengthen the role of the Investment Promotion Working Committee, the leading group should do a good job in the role of policy coordination, program coordination, project coordination, and industrial coordination, form a joint force, break the pattern of information inconnectivity and scattered sand that existed in the past, unify the thinking of all cadres, and fully realize the importance of investment promotion to regional economic growth.
Second, establish a communication and coordination platform. Establish an integrated promotion system for investment promotion from follow-up to landing, and the local investment promotion bureau is responsible for the tracking and research and judgment of the project enterprise, and the docking of preliminary work with the person in charge of the enterprise. Subsequently, according to the requirements and nature of the project, it will be assigned to the professional counterpart unit to further coordinate the relevant details, negotiate and follow up the work.
Third, build a mechanism for sharing investment information. Firmly establish the idea of "a game of chess", integrate local investment information resources, build a relatively complete investment information sharing system, solve the problems of overall coordination, supervision and implementation, information sharing and other aspects at this stage, improve the efficiency of investment promotion work, improve the work system of investment promotion system, optimize project layout, and achieve refined management.
*: China Institute of Machinery).
Second, change the concept of **
2.1. Change the management concept
The relevant investment promotion functional departments of the local government should change the concept of investment promotion in the work of investment promotion, reposition their role and status in the work of investment promotion, and straighten out the relationship between the government and the market. It is necessary to transform the previous paternalistic way of thinking into an effective new concept. The delegated power should be gradually decentralized, and it is not necessary to do it in all aspects, but only need to build a platform, provide services, do a good job in supervision, and return the things that should be regulated by the market to the market, so as to achieve the dialectical unity of "doing something" and "not doing something".
Although the process of investment promotion also requires a certain degree of involvement and intervention by the local government, what is more important is the implementation and operation of market entities and social intermediaries, because market entities and social intermediaries and local governments have stronger professionalism at the project implementation level, have a deeper understanding of market prospects, and can make more reasonable choices between many investment projects and investors. Under the conditions of market economy, the main work should be to formulate macro policies, guide the direction of industrial development and stabilize market order, and build a good business environment, so that enterprises and social intermediaries should assume the decision-making and implementation role of specific market transactions. Therefore, the relevant local investment promotion functional departments should change their work concepts in the work of investment promotion, so as to "do something" and "do nothing".
2.2. Change the traditional concept of investment promotion
At present, China's investment promotion presents the following three characteristics.
First, in the context of the "new normal" of the economy, there are not many projects in the market that meet the expectations of investment and can stimulate the local economy to achieve leapfrog development, and they are in an absolute seller's market, and the competition between the local governments chasing these projects is fierce.
Second, the "Great Hulong" and sports-style investment promotion methods have been gradually eliminated by the society.
Third, in the past, in order to attract businessmen to invest in the local area, they often gave greater concessions in taxation, land and other policies, although this "cut arms and legs" model brought projects, but also caused a huge waste of resources, and even became a "profit competition".
Therefore, the local government should change the traditional concept of investment promotion, and fully realize that the first meaning of investment promotion is to find the shortcomings of investment targets and directly hit the pain points of investment targets. The two sides of investment promotion are equal strategic partnerships, and there can be no condescending and arrogant attitude, let alone wagging their tails and begging for pity. In the negotiation with the enterprise, it is necessary to understand the resources that the enterprise most wants to exchange and the problems that need to be solved, and to know oneself and the other through the "inquiry-style" investment promotion, to find out what the problem the enterprise wants to solve the most, and to the demands put forward by the enterprise, as long as these are objective and conducive to the survival and development of the enterprise, they should take responsibility to help solve it. In addition, one of the concepts of local ** is enterprise-based. The enterprises attracting investment are mainly industrial and commercial enterprises, of which industrial enterprises are the majority. Industrial enterprises should be the most active and important factor in all cells of society. In the process of attracting investment, serving enterprises well is an important part of the work. To serve the people's livelihood, we must serve the enterprise well, love the enterprise, and respect the entrepreneur. We should respect the CEO like a teacher, and respect the entrepreneur like a scientist. **We must treat the enterprise well, serve the enterprise, and sincerely work for the enterprise. It boils down to one point, the local government should give the enterprise a status and take the initiative to provide door-to-door service;Enterprises want to do more and more of their own in exchange for status. In this way, the enterprise has an advantage in the market and a status in society.
2.3. Change the concept of performance appraisal
For the investment project itself, the first department should change the existing assessment standards and establish scientific and reasonable investment promotion assessment standards.
First of all, according to its own characteristics and development reality, we should build a scientific and reasonable assessment and evaluation mechanism for investment promotion that is consistent with the actual work, and the assessment content should not simply focus on the number of projects signed for investment promotion and the amount of contract introduction.
Furthermore, we should pay attention to the comprehensive evaluation of the investment environment, and add factors such as service efficiency, industrial supporting level, social service level, resource and environmental status to the assessment table, so as to give full play to the guiding role of the investment promotion assessment mechanism and guide the investment promotion work to take the road of sustainable development.
Finally, it is necessary to change the assessment method of administrative apportionment, and let professional departments do professional things, and not engage in the crude practice of "one size fits all". At the same time, it is also necessary to change the existing performance evaluation standards for cadres, and not only refer to a single index of the amount of investment attraction.
3. Strengthen regulatory functions
3.1. Strict access system
In the pre-investment stage, it is necessary to strengthen supervision in the process, whether the enterprises recruited meet the requirements of the province and the city, and whether they meet the requirements of environmental protection, and strengthen the supervision and management of the legal operation of the investment enterprises, not only to discover illegal activities in a timely manner, but also to take more stringent measures to stop them. With regard to some inferior projects that do not conform to the state's industrial policy and regional industrial planning, it is necessary to resolutely reorganize and eliminate them, and improve the quality of projects to attract investment from the source.
Conduct key supervision over the production and operation process of key projects, maintain market order, and punish illegal activities of investors. All types of investors should be carefully verified their investment intentions and financial strength to prevent the occurrence of investment fraud. It is necessary to put an end to unscrupulous businessmen taking advantage of the psychology of local enterprises to engage in illegal activities in attracting investment and damaging the credibility of local enterprises.
3.2. Strengthen ecological supervision
The protection of the ecological environment is the basis for the sound and rapid sustainable development of the social economy. At the same time, it is also a requirement of the national environmental protection policy. In the form of the country's continuous tightening of environmental protection policies, high-polluting and high-energy-consuming enterprises are moving from developed areas to the central and western regions, and these areas are likely to undertake the transfer of polluting enterprises in order to develop the local economy. Therefore, it is more necessary to strengthen ecological supervision and strictly control environmental protection. Local governments should exclude such enterprises when formulating the investment guidance catalogue for investment promotion projects to plug the gap from the root. In addition, for the introduction of projects, all citations must be reviewed, and before signing the project with each enterprise, it is necessary to go through a comprehensive audit and assessment by the environmental protection department, and make an assessment report on the environmental impact of the project, and strict environmental assessment procedures. It is also necessary to standardize in the legal form, and when signing the agreement, it is necessary to add environmental protection breach clauses to the agreement, and in the follow-up service, once the enterprise is found to have polluted the environment in the production process, it will immediately bear the liability for breach of contract.
3.3. Improve supervision channels
It is necessary to establish and improve the best channels for supervision. Set up a special supervision agency, strictly implement the main responsibility of supervision of all departments and units at all levels, carry out supervision for different projects, different stages and problems, and ensure the coordinated and healthy development of the county's investment promotion work. After the introduction of the project, we should not ignore it, track the construction progress of the project, and implement "nanny" service for the enterprise to ensure that the project can be implemented and put into operation as soon as possible, and the economic benefits can be formed as soon as possible. It is also necessary to report on the problems identified on a weekly and monthly basis, and assign responsibilities to the department to urge the unit to solve the problem and ensure that the project can be carried out smoothly.
Fourth, optimize the investment environment
4.1. Improve the livability level of the city
To adhere to the new development concept, the local government should strengthen urban environmental governance, improve the quality of the urban ecological environment, improve the livable level, and build a green and harmonious urban living environment as the goal, promote the comprehensive improvement of the natural environment, and pay off the historical "debt". Decompose the environmental protection objectives and tasks to all relevant units, and refine them to the construction of specific projects, such as carrying out landscaping, carrying out river and lake water system governance, etc., clarifying the main body of responsibility, time nodes and completion time limits, and establishing project ledgers to ensure that all tasks are solidly promoted.
4.2. Establish a favorable environment for the rule of law
* To perform judicial and administrative functions well, courts, judicial bureaus and other relevant departments should actively create a good legal environment, escort the work of attracting investment in the region, and use the rule of law to serve the work of attracting investment. For the illegal behaviors that may be encountered in the process of landing the project, such as malicious obstruction, extortion, underworld forces, law enforcement corruption, dereliction of duty and power, etc., we will resolutely and strictly crack down. Compile publicity materials related to optimizing the legal environment for investment promotion, and carry out extensive publicity in places where there are many investment promotion projects and large public demands, so that the people can put forward their own demands in accordance with laws and regulations rather than simply going to the door to close factories and blocking the door, and judicial offices and village committees at all levels should respond quickly to disputes discovered in the process of attracting investment, immediately accept them, properly handle them, and harmoniously resolve existing contradictions in accordance with law. It is necessary to resolutely safeguard the legitimate rights and interests of enterprises, and seriously deal with the bad situation that enterprises are inactive, demanding, and obstructed by some cadres during the construction of the project, so as to relieve the worries of enterprises, so that entrepreneurs can let go of local construction and operate with peace of mind.
4.3. Strengthen the cultivation and construction of talents
First, gather investment forces. Actively use the existing platform and existing project resources, entrepreneur contacts, and chamber of commerce resources to serve the enterprises that have landed, and expand the "circle of friends" and create a chain by inviting entrepreneurs to visit the local area, so that entrepreneurs can bring investors and achieve "business investment". Regularly carry out activities such as talent introduction and visiting local outstanding talents.
Second, improve the quality of investment promotion personnel. Through voluntary registration and other means, a group of talents who love investment promotion work and are willing to devote themselves to investment promotion work for a long time will be recruited to expand into the investment promotion team. The financial department allocates special funds to regularly invite entrepreneurs, experts and scholars and other professionals to conduct professional and systematic training for the team, so that every investment promotion personnel can accurately grasp the process, promotion skills, professional knowledge and other aspects of investment promotion work, be well versed in the development of various local industries, be familiar with the development of each industrial chain, and become an all-rounder who understands and will attract investment.
Third, strengthen the introduction of qualified personnel and reduce the outflow of qualified personnel. Cultivating the "reservoir" of human resources is an important measure to accelerate local economic development and promote transformation and upgrading. The central and western regions, which are already in a "weak" position in terms of attracting talents, should strengthen the implementation of policies and introduce a series of policies that are more favorable and attractive than those in the eastern region, which are in the same situation. Widely open channels for recruiting talents, truly care for talents, and solve their worries for the attracted talents. (Author: Zhao Zihan).
The institute originated from industrial competitive intelligence monitoring, developed and grew in industrial planning consulting, and became famous in the national new city and new area planning whole chain consulting. Focus on big data, consulting, planning, design, investment promotion, operation and hosting of industries and industrial parks.