When shopping, it is very important to choose the right brand, especially for ** products such as down jackets. However, in the current down jacket market, Canada Goose, a once high-profile brand, has gradually lost its charm, and many people no longer consider it when buying down jackets. So, why did the Canada goose fall off the altar?Insiders tell you that the reasons are mainly the following.
1. There is a lot of negative news, and the turmoil is one-sided
In recent years, Canada goose down jackets have frequently appeared in negative news, and problems such as false propaganda and double standards for returns are not uncommon. In fact, the premium goose down it claims to use is actually only 30%, and it also has a noticeable odor problem. What's more, consumers spend a lot of money on down jackets only to find that there are obvious quality problems. These negative presses led to a one-sided and extremely damaging reputation for Canada Goose.
2. Too expensive, never discounted
Canada goose, as a luxury in the down jacket world, is expensive. Ordinary styles are five or six thousand yuan, and many styles are even more than 1,000 yuan, or even more than 10,000 yuan. At the same time, Canada Goose is never discounted, and the brand premium is much higher than the cost price. In contrast, other brands have discounts from time to time, but Canada Goose doesn't seem to take into account the feelings of the average consumer.
3. Serious homogenization and high collision rate
When Canada goose down jackets were very popular, people wearing Canada geese were everywhere on the streets, campuses, and subways, which led to a phenomenon of "big geese walking all over the streets". However, more and more people are tired of the embarrassment of clashing shirts, and everyone is wearing the same outfit with no personality to speak of. Over time, the Canada goose down jacket has gradually been neglected.
4. Fakes are rampant, and consumers don't want to be pitted
There are a large number of counterfeit Canada goose down jacket merchants in the market, who pass off as genuine products to earn a high median price difference. Canadian goose down jackets can cost thousands of dollars, while fakes may be available for just a few hundred dollars. In this market environment, many consumers no longer buy Canada goose down jackets in order to avoid being cheated, after all, no one wants to spend a lot of money on fakes.
The fall of Canada goose also provides room for the development of domestic down jackets. The main reason for the rise of domestic down jackets is that they have the following advantages.
1. Relatively low
Although the domestic down jacket is also increasing, compared with the first-line brands such as Canada Goose, Moncler, and Arc'teryx, the domestic down jacket is more accessible to the people and more easily accepted by the public. In addition, in the market of domestic down jackets, there are not only first-class brands of several thousand yuan, but also high-quality down jackets that can be purchased for hundreds of yuan, and consumers have more room to choose.
2. Professional configuration has better warmth
For down jackets, warmth is the core issue, and it is also the most concerned issue for consumers. In recent years, domestic down jackets have made great progress in configuration, not only using technological down filling, but also using high-tech fabric layers, and some brands of anti-drilling down technology is also very good. These professional configurations make domestic down jackets have obvious advantages in terms of thermal performance.
3. The style design is fashionable and innovative
The style design of Canada Goose is very simple, with pie overcoming as the main representative, giving people a feeling of selling logos. In contrast, domestic down jackets pay more attention to innovation in design and are not limited to a single style. At the same time, different domestic down jacket brands have their own unique design characteristics, which avoids the embarrassing situation of serious homogenization and uniformity.
There are many domestic down jacket brands, and the functions and prices of different brands are also different. Here are some brands worth recommending:
1.Bosideng, Keller Stone, Sky Stone, Black Ice, Camel, Skypeople, etc.
2. Pathfinder, Alayi, Flying in the Snow, Yalu, Duck Duck, etc
In short, the fall of grace of Canada goose and the rise of domestic down jackets are not accidental. Consumers' pursuit of quality, quality and uniqueness has made domestic down jackets gradually win market share. For consumers, when buying down jackets, they need to choose according to their needs, budget and brand reputation to ensure that they buy a comfortable, practical and value-for-money down jacket.